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Consumers optimistic, unshaken by tax credit expiration

New data released

According to a national survey commissioned by Prudential Real Estate which revealed consumers are optimistic overall regarding the real estate market and see rising value in property, indicating that 65% of current shoppers are unaffected by the expiration of the tax credit and will continue shopping.

Prudential surveyed 800 random consumers online in April of this year, aged 25-64 with annual household incomes over $35,000. Prudential’s data mirrors national data released recently showing an overall optimism in the market which is a drastic change from last year.

The numbers in color:

Rather than cite endless numbers in paragraph format, below are some of the key points as reported by Prudential.

CC Licensed image courtesy of newneonunion via

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Tara Steele is the News Director at The American Genius, covering entrepreneur, real estate, technology news and everything in between. If you'd like to reach Tara with a question, comment, press release or hot news tip, simply click the link below.



  1. Ken Brand

    April 28, 2010 at 9:57 pm

    Nice work. Interesting. We create our own future, don’t we.


  2. Joe Loomer

    April 29, 2010 at 6:00 am

    Sorry Tara – beg to differ on your title here – when 1/3rd state they will be somewhat or much less interested in buying, that’s not “unaffected” – and when fully 40% believe the expiration will negatively affect value? There’s a between-the-lines here that’s troublesome to me. I did love the post, though! Great, comprehensive survey with a wide variety of questions!

    Navy Chief, Navy Pride

    • Lani Rosales

      April 29, 2010 at 11:05 am

      Those numbers all indicate minorities, so I think the title is still accurate, especially given that the majority of Realtors have been screaming bloody murder that sales would stop when the tax credit expires. The study results beat economists’ forecasts for sentiment as well, so I think at the very least it’s a shimmer of hope that this summer might not be as bad as last summer! 🙂

  3. Mark Jacobs

    April 30, 2010 at 12:40 am

    Great Post, loved the info. Great work

  4. Bruce Dietz

    April 30, 2010 at 9:15 am

    Great comments.
    The statistics are very helpful.
    There are still a considerable number of folks that still qualify for the tax credit, at least for another year.

  5. Brian

    May 3, 2010 at 1:36 am

    definitely some interesting data, thanks for sharing. i still don’t see much substance behind this “recovery” but call me crazy. =)

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