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ForRent.com announces syndication partnership with Oodle

While some entities within the real estate space are shrinking away from social networks like Facebook in fear and ignorance, ForRent.com announces today that they will partner with Oodle to push their clients’ properties to the Facebook Marketplace.

The partnership is said to be exclusive, with ForRent.com being among the most popular apartment seeker’s destinations and the value add will be their customers’ ability to connect with Oodle’s offering of over 14 million monthly unique visitors.

“Looking for and acquiring a home (be it renting or buying) has been called one of life’s major stressors. Engaging feedback from one’s ‘social network’ can ease the anxiety of this decision. Our partnership with Oodle provides a human element to our customers’ listings and brings a trust factor to the rental process, since users can see how their friends and friends of friends are connected to listings, ask questions, receive feedback, make comments and respond to listings,” said Brock MacLean, senior vice president of national sales and development at ForRent.com. “By integrating Marketplace into our ForRent.com offering, we’ve given apartment communities a seamless method for tapping the tremendous power of social media. Oodle’s vast community of users will also increase ForRent.com’s advertisers’ reach, generating new avenues to connect with even more renters.”

The multifamily sector is overall slow to bat in regards to social media due to budget shortfalls and staffing- perhaps this is the push many need to get their feet wet in the social environment? We will be interested in watching how this progresses not only from a practical standpoint of apartment managers using social media, but from a growth standpoint of ForRent.com.

AG is not affiliated with ForRent.com or Oodle.

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Lani is the COO and News Director at The American Genius, has co-authored a book, co-founded BASHH, Austin Digital Jobs, Remote Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

11 Comments

11 Comments

  1. MH for Movoto

    February 24, 2011 at 10:44 am

    Very exciting stuff, particularly because huge swathes of Facebook users are perfect apartment-renter types – young, single, just starting out in their careers, etc. Will be great to see what happens as Facebook ages.

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