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Homeowner offers $1,000 in beer to buy her house, tours increase 300%

Unique closing bonus

Homeowner Melanie Gravdal got frustrated selling her Chicago townhome and got creative, telling her Realtor she wanted to offer $1,000 worth of food and drink at Grandpa’s Place, a bar directly across the street from her listing, according to the Chicago Sun Times.

To set her listing apart, Gravdal said, “In a joking way, I thought, ‘Someone could walk home from Grandpa’s after a night out.’”

Gravdal’s Realtor, Missy Jerfita reportedly said that since the offer to give the buyer $1,000 in beer was put on the table, there has been a 300 percent increase in showings, but Jerfita notes there were two to three showings in June, and nine since the beer bonus was announced. Jerfita acknowledges that they do not know if the increase in interest is related to the creative offer or not.

Grandpa’s has been around for 113 year and has fliers posted about the listing in the bar area, a great advertising bonus for the Chicago Realtor.

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Tara Steele is the News Director at The American Genius, covering entrepreneur, real estate, technology news and everything in between. If you'd like to reach Tara with a question, comment, press release or hot news tip, simply click the link below.

124 Comments

124 Comments

  1. JANINE KOSTER

    September 19, 2011 at 7:50 am

    Great marketing tactic.

  2. richard miller

    September 19, 2011 at 8:57 am

    The real question, beer or no beer, what percentage did offers increase for property.

  3. Gabrielle Jeans

    September 19, 2011 at 11:03 am

    I think this was creative. Customers are moved by incentives sometimes. Creative advertising sets you apart every single time.

  4. Kristie Broderson

    September 19, 2011 at 4:23 pm

    Love it! In this market sometimes it takes thinking outside the box. Great idea!

  5. Robert McGuire

    September 19, 2011 at 9:44 pm

    We will soon see a 1 hour Real Estate Webinar promoting this.:)

  6. Diego sanchez

    September 19, 2011 at 10:53 pm

    I think that beer incentive was great! Very creative, I may copy to some thing similar… And, by the way, the real question is: did the house sell yet??

  7. Kari A. Battaglia

    September 20, 2011 at 10:00 am

    When selling homes you need to think out of the box these days. Better to offer $1000 beer incentive than a $5000 price reduction. Great strategy that seems to be working. What ever works to get our job done.

  8. Myreene Tobin

    September 21, 2011 at 8:29 am

    That is a leading initiative on behalf of the buyer! Creative,innovative and almost universally appealing. Love the forward thinking.

  9. Tom "Action" Acton

    September 23, 2011 at 11:54 am

    We would try this if it works!

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