Unique closing bonus
Homeowner Melanie Gravdal got frustrated selling her Chicago townhome and got creative, telling her Realtor she wanted to offer $1,000 worth of food and drink at Grandpa’s Place, a bar directly across the street from her listing, according to the Chicago Sun Times.
To set her listing apart, Gravdal said, “In a joking way, I thought, ‘Someone could walk home from Grandpa’s after a night out.’”
Gravdal’s Realtor, Missy Jerfita reportedly said that since the offer to give the buyer $1,000 in beer was put on the table, there has been a 300 percent increase in showings, but Jerfita notes there were two to three showings in June, and nine since the beer bonus was announced. Jerfita acknowledges that they do not know if the increase in interest is related to the creative offer or not.
Grandpa’s has been around for 113 year and has fliers posted about the listing in the bar area, a great advertising bonus for the Chicago Realtor.