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Housing related searches on Google grew 253% over past 4 years

In a joint report, Google and the National Association of Realtors have unveiled housing search trends for the modern buyer.

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Google and NAR team up on housing study

With housing search data from Google combined with buyer and seller behavior from the National Association of Realtors (NAR), the story of today’s home buyers and sellers is unfolding, and it is clear that the web plays a dominant role in the real estate process at an accelerated rate. According to Google, housing related searches on Google.com grew 253 percent over the past four years, and NAR reports that 90 percent of home buyers searched online during their home buying process.

The new study reveals that 89 percent of new home shoppers use a mobile search engine at the onset and throughout their research, with 68 percent using mobile apps, a sharp rise when compared to five years ago. As depicted in the image above, even though using mobile devices, the majority actually use mobile search while in their own home, not necessarily while in front of a home.

Of home shoppers that view videos, YouTube is their number one destination. Fully 86 percent view video to find out more about a specific community, 70 percent tour the inside of a specific home, and 30 percent watch client testimonials, offering insight to real estate professionals seeking to implement or improve video in their marketing efforts.

Today’s buyer is extremely diverse in their reasons for buying, with the top reason being simply to own their own home, while 11 percent desire a larger home, 9 percent are relocating for a job, and 4 percent move to obtain a smaller home. The white picket fence and nuclear family American Dream has shifted in the last decade, with reasons for buying varying and the stigma surrounding renting fading.

Nearly half shop online for 120 days or more

We were intrigued that new home shoppers are undecided and shop around online, and while nearly one fourth complete an action on a real estate site the day they start researching, fully 40 percent do so 120 days or more later.

The joint report notes that 78 percent of shoppers visit three or more sites prior to taking an action on a real estate site, which contrasts sharply with the NAR research showing that the majority of home buyers hire the first real estate professional they interview.

Tara Steele is the News Director at The American Genius, covering entrepreneur, real estate, technology news and everything in between. If you'd like to reach Tara with a question, comment, press release or hot news tip, simply click the link below.

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6 Comments

6 Comments

  1. Greg Cook

    January 7, 2013 at 5:25 pm

    Great info, Tara. I hope your other readers appreciate the value of this type of insights.
    Thanks

  2. JoeLoomer

    January 8, 2013 at 7:17 am

    The explosion of mobile searches was something I was aware of – but not to this extent! Great post guys!

    Navy Chief, Navy Pride

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Austin

Austin tops the list of best places to buy a home

When looking to buy a home, taking the long view is important before making such a huge investment – where are the best places to make that commitment?

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Looking at the bigger picture

(REALUOSO.COM) – Let us first express that although we are completely biased about Texas (we’re headquartered here, I personally grew up here), the data is not – Texas is the best. That’s a scientific fact. There’s a running joke in Austin that if there is a list of “best places to [anything],” we’re on it, and the joke causes eye rolls instead of humility (we’re sore winners and sore losers in this town).

That said, SelfStorage.com dug into the data and determined that the top 12 places to buy a home are currently Texas and North Carolina (and Portland, I guess you’re okay too or whatever).

They examined the nerdiest of numbers from the compound annual growth rate in inflation-adjusted GDP to cost premium, affordability, taxes, job growth, and housing availability.

“Buying a house is a big decision and a big commitment,” the company notes. “Although U.S. home prices have risen in the long term, the last decade has shown that path is sometimes full of twists, turns, dizzying heights and steep, abrupt falls. Today, home prices are stabilizing and increasing in most areas of the U.S.”

Click here to continue reading the list of the 12 best places to buy a home…

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Housing News

Average age of houses on the rise, so is it now better or worse to buy new?

With aging housing in America, are first-time buyers better off buying new or existing homes? The average age of a home is rising, as is the price of new housing, so a shift could be upon us.

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aging housing inventory

The average home age is higher than ever

(REALUOSO.COM) – In a survey from the Department of Housing and Urban Development American Housing Survey (AHS), the median age of homes in the United States was 35 years old. In Texas, homes are a bit younger with the median age between 19 – 29 years. The northeast has the oldest homes, with the median age between 50 – 61 years. In 1985, the median age of a home was only 23 years.

With more houses around 40 years old, the National Association of Realtors asserts that homeowners will have to undertake remodeling and renovation projects before selling unless the home is sold as-is, in which case the buyer will be responsible to update their new residence. Even homeowners who aren’t selling will need to consider remodeling for structural and aesthetic reasons.

Prices of new homes on the rise

Newer homes cost more than they used to. The price differential between new homes and older homes has increased from 10 percent traditionally to around 37 percent in 2014. This is due to rising construction costs, scarcity of lots, and a low inventory of new homes that doesn’t meet the demand.

Click here to continue reading this story…

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Housing News

Are Realtors the real loser in the fight between Zillow Group and Move, Inc.?

The last year has been one of dramatic and rapid change in the real estate tech sector, but Realtors are vulnerable, and we’re worried.

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Why Realtors are vulnerable to these rapid changes

(REALUOSO.COM) – Corporate warfare demands headlines in every industry, but in the real estate tech sector, a storm has been brewing for years, which in the last year has come to a head. Zillow Group and Move, Inc. (which is owned by News Corp. and operates ListHub, Realtor.com, TopProducer, and other brands) have been competing for a decade now, and the race has appeared to be an aggressive yet polite boxing match. Last year, the gloves came off, and now, they’ve drawn swords and appear to want blood.

Note: We’ll let you decide which company plays which role in the image above.

So how then, does any of this make Realtors the victims of this sword fight? Let’s get everyone up to speed, and then we’ll discuss.

1. Zillow poaches top talent, Move/NAR sues

It all started last year when the gloves came off – Move’s Chief Strategy Officer (who was also Realtor.com’s President), Errol Samuelson jumped ship and joined Zillow on the same day he phoned in his resignation without notice. He left under questionable circumstances, which has led to a lengthy legal battle (wherein Move and NAR have sued Zillow and Samuelson over allegations of breach of contract, breach of fiduciary duty, and misappropriation of trade secrets), with the most recent motion being for contempt, which a judge granted to Move/NAR after the mysterious “Samuelson Memo” surfaced.

Salt was added to the wound when Move awarded Samuelson’s job to Move veteran, Curt Beardsley, who days after Samuelson left, also defected to Zillow. This too led to a lawsuit, with allegations including breach of contract, violation of corporations code, illegal dumping of stocks, and Move has sought restitution. These charges are extremely serious, but demanded slightly less attention than the ongoing lawsuit against Samuelson.

2. Two major media brands emerge

Last fall, the News Corp. acquisition of Move, Inc. was given the green light by the feds, and this month, Zillow finalized their acquisition of Trulia.

…Click here to continue reading this story…

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