Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Housing News

Keller Williams grows to second largest brokerage in America

Keller Williams’ growth

Keller Williams Realty, Inc. (KW) has announced at their agent count now places them as the second largest real estate brokerage in America.

Including their Canadian agents, KW had 79,315 agents and 701 market centers at the end of 2010, up 13% from 2009. The brokerage aims to add 75,000 more agents by 2020.

Mark Willis, CEO of KW notes that profit share rose 7.2% in 2010 to $34.6 million garnered by agents. KW announced the volume of contracts closed volume was up 9% and contracts closed in units was up 6% as well.

Since 2005, KW has increased in number of agents by 30%, and number of market centers has risen by 40%. Size may not be everything, but KW also rose 21% in closed units.

Advertisement. Scroll to continue reading.

Do you think KW will meet their goal of adding 75,000 agents in ten years or is another brokerage poised to take the top spot by 2020?

The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.



  1. Sheila Rasak

    April 18, 2011 at 1:12 am

    Rapid growth? Let's talk about who's winning awards for number one in overall seller satisfaction by JD Powers & Assoc. 😉

  2. Jim Duncan

    April 18, 2011 at 7:03 am

    I'd rather see a press release for "franchise reaches new milestone – 85% of its Realtors have closed five transactions in the past 3 years!"

    Size matters when you're talking about residuals and downlines.

    • Debbie Ross

      April 20, 2011 at 1:46 pm

      My husband and I close over 100 transactions per year and joined KW last year after 20 yrs with another high image firm. Our revenues are up, our expenses are waaayyyy down and our staff and agents are actively engaged in the extremely productive sales training development available year round. For my husband and I, the reality of profit share makes eventually moving out of the business a reality rather than a dream. It's amazing how exciting it can be to see that extra deposit on the bank statement on the 21st of every month! I'm about results and KW has delivered for us. I'm hopeful every real estate agent can experience this type of success in real estate and in life. Have a great day and take good care.

  3. Matthew Thomson

    April 18, 2011 at 9:29 am

    Sheila, we'll take our 3 consecutive years of JD Powers Highest overall satisfaction for buyers!
    KW talks about growth because we understand that it's the best way to overall profit. What so many people don't get, and Jim, I'll cautiously throw you in this category, is that size doesn't matter for downlines and residuals.
    We are not a revenue company. We are not a MLM company. We are a profit sharing company. If I have 35 agents in my downline, none of whom are generating profit, I get $0.
    Our company focuses on size for 2 reasons. 1, the more productive agents you have, the more productive your company. And 2, those of us who truly believe in the KW models know that the more agents we have, the more agents lives are being transformed.
    I could go into my personal story of how being with KW has quite literally changed my life, but that'd be blog hogging!

  4. MH for Movoto

    April 18, 2011 at 1:27 pm

    Good for KW! They're a great brokerage. We partner with a lot of their agents and have received a lot of fantastic feedback from very happy clients.

  5. Ted Mackel

    April 20, 2011 at 11:58 pm

    Bottom line for me was I took my Brokerage expenses at my old Broker and compared them to the Brokerage expenses I would have at KW. Because the of the ANNUAL CAP on my Brokerage expenses offered by KW, it was very easy to decide if taking home the savings to my wife and 4 children was more inportant than to contiue to give that money to a traditional broker. Sorry but my family comes first not my Brokerage.

    2010 I earned $3600 in profit share which I never got from the last firm I was with. I take home more, the company is open book and the agents run the office through the ALC. Agents review the books and are active in the planing and operation of the business. The system works, that is why KW is growing. I know the financial health of my brokerage and my national company – An open and transparent company is a fun place to work.

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Real Estate Technology

(TECH NEWS) It turns out that Internet of Things, like smart bulbs in homes, are not secure and give up your info - here...

Real Estate Marketing

(MARKETING) Your fancy, self-animating website might be making people violently ill, even if it is insanely beautiful. Sorry...

Real Estate Marketing

(MARKETING) Conduit is a CRM that does more than CRM, it analyzes your networking data to help you see how to improve your relationships.

Real Estate Corporate

(REAL ESTATE) Zillow has long been a data powerhouse, but a lawsuit about a $150M listing offers a look into listings claims.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.