Move bets on social media, acquires platform & talent at SocialBios

SocialBios.com acquired by Move, Inc.

California based Move, Inc. is the parent company of Move.com, Realtor.com, Moving.com, SeniorHousingNet.com, TopProducer.com and is in joint partnership with Builder Homesite, Inc. to offer Builders Digital Experience. As one of the top real estate companies, Move, Inc. has made a move that expands their offering in a new direction- toward social media.

Given the reliance of Realtors (their consumers) on being social, they have acquired SocialBios.com which is just over a year old. SocialBios is a social search platform that allows people and brands to “create a single social hub for their online profiles through interactive ‘About Us’ pages that simplify the discovery of shared connections on Facebook, LinkedIn, Twitter, Foursquare and Google without sacrificing their privacy.”

For an undisclosed amount, Move, Inc. has acquired the SocialBios platform and team which will be based in Denver, CO. The SocialBios products will remain “in production and available to real estate professionals.” Although it remains to be seen how Move will integrate the platform into their current offering, Move says development will continue which means there are potentially more products or modes of integration on the way.

Connecting consumers with agents socially

“Real estate is inherently a social industry and social media experiences are changing the landscape of how people connect and interact with each other,” said Scott Boecker, chief product officer at Move, Inc. “The convergence of our expertise in search, mobile and now social brings a new element of discovery to our product development process that we think will give our customers new ways to connect naturally with people across all of our brands.”

According to Move, Inc., SocialBios founder Ernie Graham and co-founders Ira McMahon and Andrew Van Tassel have joined the product development team at Move, Inc. where Graham will serve as general manager of Move’s SocialBios brand and head up Move’s social product strategy and development team effective immediately.

“We’re very excited to join Move and the talented team that continually delivers great products and services based on the premise of connection,” said Ernie Graham, general manager for Move’s SocialBios platform. “By using the current SocialBios platform as a springboard and leveraging Move’s product and technology assets, we’ll take the concept of social capital discovery and create new ways to expedite higher quality connections between agents and consumers. We’re looking forward to the road ahead and transcending the traditional boundaries within our industry of how to drive better client-agent relationships.”

Move, Inc. is a product advertiser on AgentGenius.com.