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Move bets on social media, acquires platform & talent at SocialBios

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SocialBios.com acquired by Move, Inc.

California based Move, Inc. is the parent company of Move.com, Realtor.com, Moving.com, SeniorHousingNet.com, TopProducer.com and is in joint partnership with Builder Homesite, Inc. to offer Builders Digital Experience. As one of the top real estate companies, Move, Inc. has made a move that expands their offering in a new direction- toward social media.

Given the reliance of Realtors (their consumers) on being social, they have acquired SocialBios.com which is just over a year old. SocialBios is a social search platform that allows people and brands to “create a single social hub for their online profiles through interactive ‘About Us’ pages that simplify the discovery of shared connections on Facebook, LinkedIn, Twitter, Foursquare and Google without sacrificing their privacy.”

For an undisclosed amount, Move, Inc. has acquired the SocialBios platform and team which will be based in Denver, CO. The SocialBios products will remain “in production and available to real estate professionals.” Although it remains to be seen how Move will integrate the platform into their current offering, Move says development will continue which means there are potentially more products or modes of integration on the way.

Connecting consumers with agents socially

“Real estate is inherently a social industry and social media experiences are changing the landscape of how people connect and interact with each other,” said Scott Boecker, chief product officer at Move, Inc. “The convergence of our expertise in search, mobile and now social brings a new element of discovery to our product development process that we think will give our customers new ways to connect naturally with people across all of our brands.”

According to Move, Inc., SocialBios founder Ernie Graham and co-founders Ira McMahon and Andrew Van Tassel have joined the product development team at Move, Inc. where Graham will serve as general manager of Move’s SocialBios brand and head up Move’s social product strategy and development team effective immediately.

“We’re very excited to join Move and the talented team that continually delivers great products and services based on the premise of connection,” said Ernie Graham, general manager for Move’s SocialBios platform. “By using the current SocialBios platform as a springboard and leveraging Move’s product and technology assets, we’ll take the concept of social capital discovery and create new ways to expedite higher quality connections between agents and consumers. We’re looking forward to the road ahead and transcending the traditional boundaries within our industry of how to drive better client-agent relationships.”

Move, Inc. is a product advertiser on AgentGenius.com.

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66 Comments

66 Comments

  1. Jill Kipnis

    July 18, 2011 at 3:16 pm

    Thanks for the story. We’re excited about the acquisition of SocialBios because it brings consumers and real estate professionals together in a more personal way through their favorite social networks. Make sure to claim your Social Bios ID today!

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Austin

Austin tops the list of best places to buy a home

When looking to buy a home, taking the long view is important before making such a huge investment – where are the best places to make that commitment?

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Looking at the bigger picture

(REALUOSO.COM) – Let us first express that although we are completely biased about Texas (we’re headquartered here, I personally grew up here), the data is not – Texas is the best. That’s a scientific fact. There’s a running joke in Austin that if there is a list of “best places to [anything],” we’re on it, and the joke causes eye rolls instead of humility (we’re sore winners and sore losers in this town).

That said, SelfStorage.com dug into the data and determined that the top 12 places to buy a home are currently Texas and North Carolina (and Portland, I guess you’re okay too or whatever).

They examined the nerdiest of numbers from the compound annual growth rate in inflation-adjusted GDP to cost premium, affordability, taxes, job growth, and housing availability.

“Buying a house is a big decision and a big commitment,” the company notes. “Although U.S. home prices have risen in the long term, the last decade has shown that path is sometimes full of twists, turns, dizzying heights and steep, abrupt falls. Today, home prices are stabilizing and increasing in most areas of the U.S.”

Click here to continue reading the list of the 12 best places to buy a home…

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Housing News

Average age of houses on the rise, so is it now better or worse to buy new?

With aging housing in America, are first-time buyers better off buying new or existing homes? The average age of a home is rising, as is the price of new housing, so a shift could be upon us.

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aging housing inventory

The average home age is higher than ever

(REALUOSO.COM) – In a survey from the Department of Housing and Urban Development American Housing Survey (AHS), the median age of homes in the United States was 35 years old. In Texas, homes are a bit younger with the median age between 19 – 29 years. The northeast has the oldest homes, with the median age between 50 – 61 years. In 1985, the median age of a home was only 23 years.

With more houses around 40 years old, the National Association of Realtors asserts that homeowners will have to undertake remodeling and renovation projects before selling unless the home is sold as-is, in which case the buyer will be responsible to update their new residence. Even homeowners who aren’t selling will need to consider remodeling for structural and aesthetic reasons.

Prices of new homes on the rise

Newer homes cost more than they used to. The price differential between new homes and older homes has increased from 10 percent traditionally to around 37 percent in 2014. This is due to rising construction costs, scarcity of lots, and a low inventory of new homes that doesn’t meet the demand.

Click here to continue reading this story…

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Housing News

Are Realtors the real loser in the fight between Zillow Group and Move, Inc.?

The last year has been one of dramatic and rapid change in the real estate tech sector, but Realtors are vulnerable, and we’re worried.

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Why Realtors are vulnerable to these rapid changes

(REALUOSO.COM) – Corporate warfare demands headlines in every industry, but in the real estate tech sector, a storm has been brewing for years, which in the last year has come to a head. Zillow Group and Move, Inc. (which is owned by News Corp. and operates ListHub, Realtor.com, TopProducer, and other brands) have been competing for a decade now, and the race has appeared to be an aggressive yet polite boxing match. Last year, the gloves came off, and now, they’ve drawn swords and appear to want blood.

Note: We’ll let you decide which company plays which role in the image above.

So how then, does any of this make Realtors the victims of this sword fight? Let’s get everyone up to speed, and then we’ll discuss.

1. Zillow poaches top talent, Move/NAR sues

It all started last year when the gloves came off – Move’s Chief Strategy Officer (who was also Realtor.com’s President), Errol Samuelson jumped ship and joined Zillow on the same day he phoned in his resignation without notice. He left under questionable circumstances, which has led to a lengthy legal battle (wherein Move and NAR have sued Zillow and Samuelson over allegations of breach of contract, breach of fiduciary duty, and misappropriation of trade secrets), with the most recent motion being for contempt, which a judge granted to Move/NAR after the mysterious “Samuelson Memo” surfaced.

Salt was added to the wound when Move awarded Samuelson’s job to Move veteran, Curt Beardsley, who days after Samuelson left, also defected to Zillow. This too led to a lawsuit, with allegations including breach of contract, violation of corporations code, illegal dumping of stocks, and Move has sought restitution. These charges are extremely serious, but demanded slightly less attention than the ongoing lawsuit against Samuelson.

2. Two major media brands emerge

Last fall, the News Corp. acquisition of Move, Inc. was given the green light by the feds, and this month, Zillow finalized their acquisition of Trulia.

…Click here to continue reading this story…

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