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Move, Inc. brings Zillow into the fold with new ListHub agreement

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Move, Inc., Zillow and ListHub

Last fall, Move, Inc. acquired listing syndication company ListHub which has bridged the gap between MLS systems, brokers and agents and third party aggregation sites like Zillow. This week, Zillow went public with their filing for IPO status with the SEC which makes them more like Realtor.com (Move, Inc.) in that if Zillow’s IPO status is approved, they both have to play by the same rules as public companies.

In an announcement today, Move, Inc. said that an agreement between Zillow and ListHub has been signed. Since Move Inc.’s acquisition of ListHub, we had wondered who would be first up to bat and it appears it will be Zillow.

This new agreement will have Zillow sending analytics on views to ListHub customers and disallows Zillow from re-syndicating the listings. The agreement also notes that Zillow cannot use the data from ListHub for “non-display uses” meaning they cannot use the data behind the scenes to create their own calculations like Zestimates… without written notice, that is.

It makes sense for Move, Inc. to be the central source for all data- it seems as it was their original intent with an acquisition like this.

Who does this move hurt? Who does this move help? Tell us in comments what you think?

Full details

Below is the full Move, Inc. press release:

Move, Inc. and Zillow, Inc. Sign New Listing Syndication Agreement for ListHub

CAMPBELL, Calif. and SEATTLE, April 21, 2011 /PRNewswire/ — ListHub operator Move, Inc., (NASDAQ: MOVE) and Zillow, Inc., today announced a long term content syndication agreement for the ListHub publishing network. ListHub is the largest online syndicator of real estate listings to real estate web sites and provider of performance reports for brokers, franchises, and Multiple Listing Services (MLSs). ListHub is Zillow’s largest listings syndication partner.

This agreement confirms Zillow and Move’s commitment to the publishing and syndication of accurate MLS real estate listings. As a result of the new agreement, ListHub will continue to send approximately two million listings to Zillow directly from 358 MLSs every day representing 40,000 brokers throughout the United States. In addition, Zillow will now provide web site and mobile metrics and listing performance data to ListHub for inclusion in reports that brokers, agents and franchises use when working with clients to evaluate the value of publishing destinations and efficiently manage their online marketing strategies.

This new content syndication agreement also provides MLSs, brokers and other content providers with the ability to designate how listings syndicated through ListHub are used by Zillow. Zillow will not re-syndicate listings to third party sites outside of the Zillow Real Estate Network, and MLSs and brokers will have the ability to approve the inclusion of their listings on the Zillow Network and opt-out of unrelated non-display uses.

“This partnership solidifies Zillow’s long-standing efforts to provide quality listing information to consumers on Zillow, and gives brokers and agents greater efficiency in their online marketing efforts,” said Greg Schwartz, chief revenue officer at Zillow. “ListHub provides one of the most accurate and timely online data feeds available today and is a trusted partner for communicating our metrics through their reporting platform. Extending our relationship with ListHub is yet another example of how Zillow is working with leading industry brands to streamline and simplify the real estate professional’s experience on Zillow.”

Since the September 2010 acquisition of the ListHub brand by Move, Inc., the ListHub publishing network of content providers has increased by 51 real estate franchises and MLSs to now represent 358. ListHub Publishers have also increased from 79 to 97 public-facing real estate web sites since September 2010.

“This new agreement with Zillow furthers ListHub’s commitment to provide our industry partners with a neutral and trusted syndication platform that addresses important issues such as data rights and ownership, listing accuracy and reporting transparency for the marketing of their listings,” said ListHub President, Luke Glass. “Inclusion of Zillow’s performance metrics broadens the value of the ListHub system to our entire network of members. Agents and brokers will now be able to give their clients one comprehensive report to help them better demonstrate the value of their online marketing efforts.”

As a Zillow preferred syndication partner, ListHub is a part of the Zillow Listings Feed program, which launched in November 2007 and has for-sale listings and for-rent listings from more than 900 feeds from agents, brokers, multiple listing services, and syndicates. All listings on the Zillow Real Estate Network appear on Zillow.com, Yahoo! Real Estate, and Zillow Mobile applications across iPhone, iPad, Android and BlackBerry.

Realtor.com whose parent company is Move, Inc. is an advertiser on AGBeat.

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5 Comments

5 Comments

  1. MH for Movoto

    April 21, 2011 at 2:48 pm

    Well, I'm guessing Trulia's none too pleased….

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Austin

Austin tops the list of best places to buy a home

When looking to buy a home, taking the long view is important before making such a huge investment – where are the best places to make that commitment?

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Looking at the bigger picture

(REALUOSO.COM) – Let us first express that although we are completely biased about Texas (we’re headquartered here, I personally grew up here), the data is not – Texas is the best. That’s a scientific fact. There’s a running joke in Austin that if there is a list of “best places to [anything],” we’re on it, and the joke causes eye rolls instead of humility (we’re sore winners and sore losers in this town).

That said, SelfStorage.com dug into the data and determined that the top 12 places to buy a home are currently Texas and North Carolina (and Portland, I guess you’re okay too or whatever).

They examined the nerdiest of numbers from the compound annual growth rate in inflation-adjusted GDP to cost premium, affordability, taxes, job growth, and housing availability.

“Buying a house is a big decision and a big commitment,” the company notes. “Although U.S. home prices have risen in the long term, the last decade has shown that path is sometimes full of twists, turns, dizzying heights and steep, abrupt falls. Today, home prices are stabilizing and increasing in most areas of the U.S.”

Click here to continue reading the list of the 12 best places to buy a home…

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Housing News

Average age of houses on the rise, so is it now better or worse to buy new?

With aging housing in America, are first-time buyers better off buying new or existing homes? The average age of a home is rising, as is the price of new housing, so a shift could be upon us.

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aging housing inventory

aging housing inventory

The average home age is higher than ever

(REALUOSO.COM) – In a survey from the Department of Housing and Urban Development American Housing Survey (AHS), the median age of homes in the United States was 35 years old. In Texas, homes are a bit younger with the median age between 19 – 29 years. The northeast has the oldest homes, with the median age between 50 – 61 years. In 1985, the median age of a home was only 23 years.

With more houses around 40 years old, the National Association of Realtors asserts that homeowners will have to undertake remodeling and renovation projects before selling unless the home is sold as-is, in which case the buyer will be responsible to update their new residence. Even homeowners who aren’t selling will need to consider remodeling for structural and aesthetic reasons.

Prices of new homes on the rise

Newer homes cost more than they used to. The price differential between new homes and older homes has increased from 10 percent traditionally to around 37 percent in 2014. This is due to rising construction costs, scarcity of lots, and a low inventory of new homes that doesn’t meet the demand.

Click here to continue reading this story…

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Housing News

Are Realtors the real loser in the fight between Zillow Group and Move, Inc.?

The last year has been one of dramatic and rapid change in the real estate tech sector, but Realtors are vulnerable, and we’re worried.

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zillow move

zillow move

Why Realtors are vulnerable to these rapid changes

(REALUOSO.COM) – Corporate warfare demands headlines in every industry, but in the real estate tech sector, a storm has been brewing for years, which in the last year has come to a head. Zillow Group and Move, Inc. (which is owned by News Corp. and operates ListHub, Realtor.com, TopProducer, and other brands) have been competing for a decade now, and the race has appeared to be an aggressive yet polite boxing match. Last year, the gloves came off, and now, they’ve drawn swords and appear to want blood.

Note: We’ll let you decide which company plays which role in the image above.

So how then, does any of this make Realtors the victims of this sword fight? Let’s get everyone up to speed, and then we’ll discuss.

1. Zillow poaches top talent, Move/NAR sues

It all started last year when the gloves came off – Move’s Chief Strategy Officer (who was also Realtor.com’s President), Errol Samuelson jumped ship and joined Zillow on the same day he phoned in his resignation without notice. He left under questionable circumstances, which has led to a lengthy legal battle (wherein Move and NAR have sued Zillow and Samuelson over allegations of breach of contract, breach of fiduciary duty, and misappropriation of trade secrets), with the most recent motion being for contempt, which a judge granted to Move/NAR after the mysterious “Samuelson Memo” surfaced.

Salt was added to the wound when Move awarded Samuelson’s job to Move veteran, Curt Beardsley, who days after Samuelson left, also defected to Zillow. This too led to a lawsuit, with allegations including breach of contract, violation of corporations code, illegal dumping of stocks, and Move has sought restitution. These charges are extremely serious, but demanded slightly less attention than the ongoing lawsuit against Samuelson.

2. Two major media brands emerge

Last fall, the News Corp. acquisition of Move, Inc. was given the green light by the feds, and this month, Zillow finalized their acquisition of Trulia.

…Click here to continue reading this story…

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