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PicketReport tells consumers what Realtors can’t

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Unique lifestyle search

What is the most common question a Realtor is asked that they can’t legally answer for fear of violating Fair Housing laws? “What kind of people live here?” or requests like “don’t put me in a neighborhood with those kind of people.” Consumers are typically asking for advice from their trusted agent in an effort to find a home that best matches their lifestyle, but when a Realtor is asked “are there other young single couples in this neighborhood?” the answer is some canned version of “this neighborhood has all types of homeowners, you could check the census for more demographic information which I do not have on hand.”

Enter PicketReport which answers these questions and gives consumers an idea of what type of neighborhood they may be relocating to, including school data, walkability information, and crime information as show in the video above.

Color coded and easy to read, this is exactly where Realtors and other real estate professionals (including leasing) can send consumers in an effort to avoid steering yet answer the deep questions consumers really want answers to.

Below are just three of the many sub-categories PicketReport offers to give you an idea of what kind of information consumers will encounter:

  • Thriving Boomers – Upper-middle-class baby boomer-age couples living comfortable lifestyles settled in town and exurban homes
    Full Pockets, Empty Nests – Empty-nesting, upper middle-class households with discretionary income living sophisticated lifestyles
    No Place Like Home – Upper middle-class multi-generational households in exurban areas
    Unspoiled Splendor – Comfortably established baby boomer couples in town and country communities
  • Promising Families – Young couples with children in starter homes living child-centered lifestyles
    Fast Track Couples – Active, young, upper middle-class suburban couples and families living upwardly-mobile lifestyles
    Families matter Most – Young, middle-class families in scenic suburbs leading active, family-focused lives
  • Young City Solos – Younger and middle-aged singles living active and energetic lifestyles in metropolitan areas
    Status Seeking Singles – Younger, upwardly-mobile singles living in mid-scale metro areas leading leisure-intensive lifestyles
    Urban Edge – Younger, up-and-coming singles living big city lifestyles located within top CBSA markets

Tara Steele is the News Director at The American Genius, covering entrepreneur, real estate, technology news and everything in between. If you'd like to reach Tara with a question, comment, press release or hot news tip, simply click the link below.

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19 Comments

19 Comments

  1. Omni Chaparala

    January 4, 2012 at 9:37 am

    Most people with children are interested in school information. The video shows that if you click on the green schools button, you get all the schools in that area and when you click on the school button it gives you all the information about the school. That is a nice feature. This will be helpful to home buyers with children.

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Austin

Austin tops the list of best places to buy a home

When looking to buy a home, taking the long view is important before making such a huge investment – where are the best places to make that commitment?

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Looking at the bigger picture

(REALUOSO.COM) – Let us first express that although we are completely biased about Texas (we’re headquartered here, I personally grew up here), the data is not – Texas is the best. That’s a scientific fact. There’s a running joke in Austin that if there is a list of “best places to [anything],” we’re on it, and the joke causes eye rolls instead of humility (we’re sore winners and sore losers in this town).

That said, SelfStorage.com dug into the data and determined that the top 12 places to buy a home are currently Texas and North Carolina (and Portland, I guess you’re okay too or whatever).

They examined the nerdiest of numbers from the compound annual growth rate in inflation-adjusted GDP to cost premium, affordability, taxes, job growth, and housing availability.

“Buying a house is a big decision and a big commitment,” the company notes. “Although U.S. home prices have risen in the long term, the last decade has shown that path is sometimes full of twists, turns, dizzying heights and steep, abrupt falls. Today, home prices are stabilizing and increasing in most areas of the U.S.”

Click here to continue reading the list of the 12 best places to buy a home…

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Housing News

Average age of houses on the rise, so is it now better or worse to buy new?

With aging housing in America, are first-time buyers better off buying new or existing homes? The average age of a home is rising, as is the price of new housing, so a shift could be upon us.

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aging housing inventory

The average home age is higher than ever

(REALUOSO.COM) – In a survey from the Department of Housing and Urban Development American Housing Survey (AHS), the median age of homes in the United States was 35 years old. In Texas, homes are a bit younger with the median age between 19 – 29 years. The northeast has the oldest homes, with the median age between 50 – 61 years. In 1985, the median age of a home was only 23 years.

With more houses around 40 years old, the National Association of Realtors asserts that homeowners will have to undertake remodeling and renovation projects before selling unless the home is sold as-is, in which case the buyer will be responsible to update their new residence. Even homeowners who aren’t selling will need to consider remodeling for structural and aesthetic reasons.

Prices of new homes on the rise

Newer homes cost more than they used to. The price differential between new homes and older homes has increased from 10 percent traditionally to around 37 percent in 2014. This is due to rising construction costs, scarcity of lots, and a low inventory of new homes that doesn’t meet the demand.

Click here to continue reading this story…

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Housing News

Are Realtors the real loser in the fight between Zillow Group and Move, Inc.?

The last year has been one of dramatic and rapid change in the real estate tech sector, but Realtors are vulnerable, and we’re worried.

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zillow move

zillow move

Why Realtors are vulnerable to these rapid changes

(REALUOSO.COM) – Corporate warfare demands headlines in every industry, but in the real estate tech sector, a storm has been brewing for years, which in the last year has come to a head. Zillow Group and Move, Inc. (which is owned by News Corp. and operates ListHub, Realtor.com, TopProducer, and other brands) have been competing for a decade now, and the race has appeared to be an aggressive yet polite boxing match. Last year, the gloves came off, and now, they’ve drawn swords and appear to want blood.

Note: We’ll let you decide which company plays which role in the image above.

So how then, does any of this make Realtors the victims of this sword fight? Let’s get everyone up to speed, and then we’ll discuss.

1. Zillow poaches top talent, Move/NAR sues

It all started last year when the gloves came off – Move’s Chief Strategy Officer (who was also Realtor.com’s President), Errol Samuelson jumped ship and joined Zillow on the same day he phoned in his resignation without notice. He left under questionable circumstances, which has led to a lengthy legal battle (wherein Move and NAR have sued Zillow and Samuelson over allegations of breach of contract, breach of fiduciary duty, and misappropriation of trade secrets), with the most recent motion being for contempt, which a judge granted to Move/NAR after the mysterious “Samuelson Memo” surfaced.

Salt was added to the wound when Move awarded Samuelson’s job to Move veteran, Curt Beardsley, who days after Samuelson left, also defected to Zillow. This too led to a lawsuit, with allegations including breach of contract, violation of corporations code, illegal dumping of stocks, and Move has sought restitution. These charges are extremely serious, but demanded slightly less attention than the ongoing lawsuit against Samuelson.

2. Two major media brands emerge

Last fall, the News Corp. acquisition of Move, Inc. was given the green light by the feds, and this month, Zillow finalized their acquisition of Trulia.

…Click here to continue reading this story…

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