This morning, Realtor.com is launching a mobile app for Android users after enjoying rapid success with their iPhone app which has been downloaded 2.1 million times, making it “the most downloaded real estate search application,” according to Realtor.com.
The reason the race to get to the Android market is hot is because Android use and purchase is increasing at a breakneck speed with Android being the number one most sold smartphone in the U.S. today, according to The Nielsen Company. Of special note is ComScore’s data released today of mobile phone use just in 2010 alone proving an astonishing pace of Android growth while others decline:
We got our hands on the app before launch. Our findings:
AgentGenius was given access to the Android app, as the entire leadership team here is proudly using HTC Evos. There are a lot of cool things this app can do, and when launched, it knows via GPS your exact location (great for being in the field). Our favorite feature is being able to “draw” with your finger an area you want to search in and even refine, so I wanted to search a nearby neighborhood but not be shown the tiny starter condos, so I outlined it and told it to only show me three bedroom homes over $200k and voila!
When signed in, users can take notes on the listings they like and save favorites and can even take notes without typing by simply speaking their notes (which we think is a really neat feature), making home searching in the car simple. Without even signing in, it remembers the last properties users have viewed in detailed form and keeps a running list which is helpful because not all users will opt in to registration. The only major flaw we can find (and keep in mind that we’re running a pre-launch version) is that no matter how many pictures a listing has, the app only shows the first four which we anticipate will be repaired, but if not, it will certainly be damaging to the listing.
The app is super fast, doesn’t seem to be resource heavy (a common complaint of apps for EVOs which can notoriously have their batteries drained by certain apps), and the user interface is super clean and intuitive and Realtor.com claims to have the most listings of any search site and maintains they have the most accurate data, both of which are being demanded by consumers, therefore it’s ultimately a benefit to Realtors.
“Today’s buyers and listing agents know the importance of connecting with each other, and that communicating promptly at every stage of the search process is a critical aspect of successful property search,” said the President of Realtor.com (who advertises on AG), Errol Samuelson. “By ensuring Move’s mobile real estate search apps quickly surface fresh and reliable listing information accompanied by multiple contact mechanisms, we believe buyers and agents will experience a more successful partnership in today’s competitive real estate market.”
Download the Android app here.
Joe Loomer
November 4, 2010 at 6:20 am
I’m going to have to download it today. Good to hear you’re using the HTC Evo. Would like to see a modification whereby agents can send the app to their clients with their own intuitive login so any searches done by the client can be tracked and followed-up on by the agent.
Navy Chief, Navy Pride
jay
November 4, 2010 at 7:18 am
No doubt realtor.com will start selling branded version of the app to agents–hopefully for a more reasonable price than smarteragent.
jay great falls virginia real estate
November 4, 2010 at 6:58 am
1. Andriods are amazing phones–I go through 3 batteries/day on my Incredible and it blows my previous Blackberry away. flash on the phone makes using the internet great as you can fill out forms online, access drop down menus, etc. while surfing.
a. it’s seamless integration with google calendar, tasks, contacts and email is great but that is the tip of the iceberg of how effective the phone is for business purposes.
2. realtor.com — I hate it. It is my competitor and all it does is steal buyers in the marketplace AWAY from searching my website. It funnels buyers directly to listing agents to make their inquiries which is anti-consumer in the end.
a. Would somebody clarify again the relationship between NAR and realtor.com Seems like anything NAR or my local assocation does is slanted towards helping listing agents.
jay
JustNewListings.com Realty, Inc. (owner)
Matthew Rathbun
November 5, 2010 at 7:51 am
Jay,
I once felt the same toward Realtor.com. However, NAR reports that only 15% of consumers use it. Even with that number we get ALOT of consumer connections. It’s very inexpensive for the return on investment and frankly isn’t even near us in SERP responses. We’ve worked harder to rank higher in our marketplace than Zillow, Trulia and R.com and it’s mostly worked. But why leave potential consumer connections on the table?
I agree that Dual Agency is not good for the consumer and we don’t practice it, however in Virginia (where it appears you are) “Non-Client” and referring to another Buyer Agent is a plausible option. The seller hired me to sell their home, so if I get the potential buyer for the house I’ll do whatever I can to ensure they get into that house and it’s put in the best view. If they want to buy – then it’s time to find another agent for them. It’s not R.com’s responsibility to please the individual actions of the practitioner. IMHO
Realtor.com does a better job than I can do marketing the service to that group of consumer that they reach. It’s now part of my tool kit and not the enemy.
This is a drastic change in view for me, so again I know where you’re coming from. For those folks who remember me floating in and out of AG back in 2007ish they’ll tell you that this is a 180…
Not saying the product is perfect, but it’s been one of the best investments for me.
Thanks Lani, for posting this. I was just asking where their Droid app was…
Benn Rosales
November 4, 2010 at 9:35 am
Wicked app, really. I love my evo too.
Rob McCance
November 4, 2010 at 3:53 pm
Nice post. I’ve been building sites and showing homes, but some day I’ll circle back to this fun stuff.
I have the app on my iPhone and it’s really nice.
White Bear Lake Homes
November 4, 2010 at 11:17 pm
I’ve had the Realtor.com app on my iPhone since last winter, and it has been nothing short of splendid! It’s so great to be able to pull up what a house down the street is selling for when a buyer asks as we drive by to the property that we are scheduled to see.
jay
November 5, 2010 at 7:59 am
@ matthew rathburn
I also have started advertising on Trulia so I do appreciate some of their tools [assume realtor.com has great tools too now] and use them on the personal side for viewing real estate in NC where I’m likely headed in a few years.
What is immensely frustrating is having trulia rank higher for specific searches than me; you know what I mean.
@everybody
the realtor.com app is amazing and I’ve tried the main 5 or so out there from move.com, real estate droid, zillow, etc.
The draw a map feature is AWESOME. Does it do that on iPhone???? On the android it’s so cool.
Hope they’ll offer branded version to share with clients and the marketplace from websites and facebook for a small monthly fee like $10. I used another one that was branded and after sending it out by postcard to 100s of people, having it on my homepage (10,000+ visitors/month) and it auto response emails to registrations, only about 7 people had downloaded the branded app so it’s monthly fee should be minor as it’s not what the marketplace uses yet.
Robert Earl
August 19, 2011 at 8:11 am
Is all of this creating more confusion for the buying and selling public? Is REALTOR.com in the business of selling homes (no, we are in that business) or are they in the business of being an advocate on behalf of it's members and the buyers and sellers that they serve?
Jill Kipnis
August 19, 2011 at 11:17 am
@Robert Thanks for your question. Realtor.com is committed to connecting consumers with real estate professionals so they can increase the number of real estate sales transactions. Our mobile apps are another tool to connect potential home buyers and sellers with Realtors. They offer direct connection points to Realtors through email or by phone. Consumers really enjoy using mobile apps in today’s market—they can get real estate information whenever and wherever they are, and can reach out to a professional so easily!
jay Great Falls Virginia
August 19, 2011 at 9:24 pm
Listen to this bullcrap by Realtor.com. You only help listing agents get leads/contacts….It is 100% slanted towards listing agents. For selling agents you SUCH away buyer registrations by ranking higher for keyword searches than most agents do/can.
REALTOR.com is absolutely a competitor and is taking $$$ away from me and business away from me and delivering it to listing agents directly. Let's be honest about it instead of spinning; we have enough of that in DC metro where I work.
The app is great period. But realtor.com is anti-selling agent and a competitor to often lose potential buyers to who end up contacting listing agents. So it's one-sided all the way so don't lie to us as if it's a benefit for all realtors–it decidedly is NOT.
@Robert, you need to get your license over to me for 95% splits and TOTAL domination of the keyword searches in N VA together 🙂