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Trulia Insights launches – let the slick infographics begin



Trulia data visualization

It is no secret that everyone here at AGBeat has an affinity for slick graphic design and infographics and a love for simplifying information in an aesthetic manner. So when we got a sneak peek at Trulia’s new data visualization site, Trulia Insights, we were excited about the idea of having visually appealing real estate data at our finger tips.

Especially in the post-acquiring-movity-era, Trulia has risen in prominence in the realm of visualizing data in real estate (example here) for consumers and for agents which ultimately helps bridge those two entities with each other and (here’s the tricky part) with Trulia. Smart business.

We spoke with Trulia’s Head of Communications, Ken Shuman who noted that the concept is new and although they’ve been doing data visualization, the team came up with the idea of a separate destination with focus on the visualized data because as Ken told us, “a picture really does tell a thousand words.”

Shuman said, it’s a win “if we’re able to take data that is complex and deliver insights for agents and consumers to understand what’s going on.”

The most impressive part of Trulia Insights

Most impressive to us is that the Trulia Insights concept was born under two months ago and in true “mature startup” (as Shuman called it) fashion, they were able to execute quickly given their “nimble” culture. They have the lofty goal of producing two to three visualizations per month based on trends they discover and hot topics. They’ll likely present crime trends given their new crime heat maps full of new data, and plan on helping people understand how factors like schools add value to listings.

Originally, the concept was born from the idea of producing their existing monthly data reports (which they call “data sprints”) which evolved into the team saying “let’s have some fun with this” and provide more concise reports that are “less intensive but still give good information” which ultimately became Trulia Insights where data reports are “beautiful and elegant” and presented more along the lines of an infographic than an Excel spreadsheet. Brilliant.

We asked Shuman if the team was open to suggestions for data you would like to see visualized and he noted that they were so open that there is already a “What insights do you seek? Email us” button on the sidebar of Trulia Insights.

Using the data to your benefit

The above image is of their current data visualization and interactive infographic, “American Hotspots According to Non-Americans,” which right out of the gates is a win for Realtors looking to appeal to investors with their blog (if Brazilians search your city more than others, it’s time to blog “Investors from Brazil flock to Miami – success stories”). The multiple interactive flows is extremely helpful and gives you various ways of seeing the data.

What do you think not only of Trulia Insights? Go play with the site and report back to us your thoughts.

AGBeat is not affiliated with Trulia.

The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.

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  1. Ken brand

    June 15, 2011 at 1:41 pm

    This is so smart and doable when you have most all the data in one place instead of hundreds of fractured MLSs. Because agent nation doesn't own a national aggeration (RPR isn't an MLS), then 3rd parties innovate, attract viewers and sell us rubes (the very people who provide the DNA that drives value) ads and flair to highlight our own listings.. Congrats to Trulia, head shake to National Brands and strategic thinking for industry leadership.

  2. Dustin Fiehl

    June 20, 2011 at 3:31 am

    Trulia just keeps innovating and getting better! Realtors' smiles are from ear to ear definitely! Suggestions for and comments about Insights will surely be pouring in…

  3. Chris Lori

    October 24, 2012 at 5:15 am

    Iron beds were developed in 17th century Italy to address concerns about bed bug infestation and moths. This new application was quickly extended to children’s beds – a rockable iron bassinette has been dated to 1620-1640. Proponents promoted the supposed health benefits of iron beds. Infant beds constructed from metal became popular during the later half of the 19th century

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Austin tops the list of best places to buy a home

When looking to buy a home, taking the long view is important before making such a huge investment – where are the best places to make that commitment?



Looking at the bigger picture

(REALUOSO.COM) – Let us first express that although we are completely biased about Texas (we’re headquartered here, I personally grew up here), the data is not – Texas is the best. That’s a scientific fact. There’s a running joke in Austin that if there is a list of “best places to [anything],” we’re on it, and the joke causes eye rolls instead of humility (we’re sore winners and sore losers in this town).

That said, dug into the data and determined that the top 12 places to buy a home are currently Texas and North Carolina (and Portland, I guess you’re okay too or whatever).

They examined the nerdiest of numbers from the compound annual growth rate in inflation-adjusted GDP to cost premium, affordability, taxes, job growth, and housing availability.

“Buying a house is a big decision and a big commitment,” the company notes. “Although U.S. home prices have risen in the long term, the last decade has shown that path is sometimes full of twists, turns, dizzying heights and steep, abrupt falls. Today, home prices are stabilizing and increasing in most areas of the U.S.”

Click here to continue reading the list of the 12 best places to buy a home…

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Housing News

Average age of houses on the rise, so is it now better or worse to buy new?

With aging housing in America, are first-time buyers better off buying new or existing homes? The average age of a home is rising, as is the price of new housing, so a shift could be upon us.



aging housing inventory

aging housing inventory

The average home age is higher than ever

(REALUOSO.COM) – In a survey from the Department of Housing and Urban Development American Housing Survey (AHS), the median age of homes in the United States was 35 years old. In Texas, homes are a bit younger with the median age between 19 – 29 years. The northeast has the oldest homes, with the median age between 50 – 61 years. In 1985, the median age of a home was only 23 years.

With more houses around 40 years old, the National Association of Realtors asserts that homeowners will have to undertake remodeling and renovation projects before selling unless the home is sold as-is, in which case the buyer will be responsible to update their new residence. Even homeowners who aren’t selling will need to consider remodeling for structural and aesthetic reasons.

Prices of new homes on the rise

Newer homes cost more than they used to. The price differential between new homes and older homes has increased from 10 percent traditionally to around 37 percent in 2014. This is due to rising construction costs, scarcity of lots, and a low inventory of new homes that doesn’t meet the demand.

Click here to continue reading this story…

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Housing News

Are Realtors the real loser in the fight between Zillow Group and Move, Inc.?

The last year has been one of dramatic and rapid change in the real estate tech sector, but Realtors are vulnerable, and we’re worried.



zillow move

zillow move

Why Realtors are vulnerable to these rapid changes

(REALUOSO.COM) – Corporate warfare demands headlines in every industry, but in the real estate tech sector, a storm has been brewing for years, which in the last year has come to a head. Zillow Group and Move, Inc. (which is owned by News Corp. and operates ListHub,, TopProducer, and other brands) have been competing for a decade now, and the race has appeared to be an aggressive yet polite boxing match. Last year, the gloves came off, and now, they’ve drawn swords and appear to want blood.

Note: We’ll let you decide which company plays which role in the image above.

So how then, does any of this make Realtors the victims of this sword fight? Let’s get everyone up to speed, and then we’ll discuss.

1. Zillow poaches top talent, Move/NAR sues

It all started last year when the gloves came off – Move’s Chief Strategy Officer (who was also’s President), Errol Samuelson jumped ship and joined Zillow on the same day he phoned in his resignation without notice. He left under questionable circumstances, which has led to a lengthy legal battle (wherein Move and NAR have sued Zillow and Samuelson over allegations of breach of contract, breach of fiduciary duty, and misappropriation of trade secrets), with the most recent motion being for contempt, which a judge granted to Move/NAR after the mysterious “Samuelson Memo” surfaced.

Salt was added to the wound when Move awarded Samuelson’s job to Move veteran, Curt Beardsley, who days after Samuelson left, also defected to Zillow. This too led to a lawsuit, with allegations including breach of contract, violation of corporations code, illegal dumping of stocks, and Move has sought restitution. These charges are extremely serious, but demanded slightly less attention than the ongoing lawsuit against Samuelson.

2. Two major media brands emerge

Last fall, the News Corp. acquisition of Move, Inc. was given the green light by the feds, and this month, Zillow finalized their acquisition of Trulia.

…Click here to continue reading this story…

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