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Updated Realtor.com app subtly slams competitors’ weaknesses

The newest version of the Realtor.com app isn’t the most technologically innovative, they are using their assets to subtly slam their competitors’ disadvantages as aggregators. Very interesting.

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Realtor.com app updated, launch is intriguing

In light of tight inventory levels in most markets, and an environment of multiple offers in select areas, Realtor.com uses the current housing climate to promote the newest update to their mobile app for iPhone, iPad and Android, telling homeowners “If you are searching for a home, you don’t want to fall in love, only to find out that home was sold months ago.”

Did you catch that?

It was subtle, but make no mistake, that is very nuanced commentary on the weaknesses of their main competitors, specifically Trulia and Zillow who aggregate data from a variety of sources, with the top complaint by users typically being that listings are out of date, inaccurate, or infiltrated by bad user behavior (spam and the like). Realtor.com has boasted for years they are not, as they are sourced directly from over 800 MLSs, updating every 15 minutes as opposed to daily which is the frequency of some other search companies, they say.

The latest version of their app still lets users search their “millions of real estate listings for sale, plus recently sold, price reduced and foreclosed properties, and like other real estate search sites, users can sign in and save searches and favorite listings.

Updates to the Realtor.com app

Regarding yard signs, the company said in a statement, “sometimes the listing data is more accurate than real life. You can now zoom in on the map results to see listings which have recently been taken off the market. Maybe it’s pending sale or maybe it’s just no longer for sale. Either way, you can now figure out what the latest status is on that For Sale sign on the lawn. This status lasts for 21 days or until it appears in the Recently Sold feed, whichever comes first.”

The updated Realtor.com app offers price change notifications on saved listings to users’ mobile devices, because they say in many areas, pending and in-contract listings are still listed for sale. These notifications allow buyers in a market with tight inventory to move more quickly with more accurate data so they don’t lose out, which is increasingly common in many markets.

Tara Steele is the News Director at The American Genius, covering entrepreneur, real estate, technology news and everything in between. If you'd like to reach Tara with a question, comment, press release or hot news tip, simply click the link below.

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5 Comments

5 Comments

  1. Richard De Vita

    January 25, 2013 at 2:56 pm

    Seems they are only stating the obvious truth. The update to status and price features will be appreciated by consumers. The younger the buyer, the more they seem to prefer mobile apps. Thanks for the article, I sometimes share them with my buyers and co-workers. They seem to enjoy many of them too. Have a great day.

  2. Greg Fischer

    January 25, 2013 at 5:23 pm

    I like how they still tout that users can browse “millions of listings”. I don’t know about you, but I think the process should be a little simpler than that, no? We hardly have 1 Million residents in our city limits. Thinking about searching 1 Million listings might be a little overwhelming.

    Also, I wonder if the messaging is right regarding their home signs comments? I mean, essentially they are criticising their advertising base (Realtors) of not properly maintaining their inventory (which even though may be true sometimes, is an interesting marketing strategy play to the consumer)

  3. Greg Fischer

    January 29, 2013 at 10:35 am

    Thanks for the response @movetrends:disqus – I would love to see some of that feedback from consumers when you get a chance. It would be valuable for you guys to share with your real estate brokerage partners

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Austin

Austin tops the list of best places to buy a home

When looking to buy a home, taking the long view is important before making such a huge investment – where are the best places to make that commitment?

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Looking at the bigger picture

(REALUOSO.COM) – Let us first express that although we are completely biased about Texas (we’re headquartered here, I personally grew up here), the data is not – Texas is the best. That’s a scientific fact. There’s a running joke in Austin that if there is a list of “best places to [anything],” we’re on it, and the joke causes eye rolls instead of humility (we’re sore winners and sore losers in this town).

That said, SelfStorage.com dug into the data and determined that the top 12 places to buy a home are currently Texas and North Carolina (and Portland, I guess you’re okay too or whatever).

They examined the nerdiest of numbers from the compound annual growth rate in inflation-adjusted GDP to cost premium, affordability, taxes, job growth, and housing availability.

“Buying a house is a big decision and a big commitment,” the company notes. “Although U.S. home prices have risen in the long term, the last decade has shown that path is sometimes full of twists, turns, dizzying heights and steep, abrupt falls. Today, home prices are stabilizing and increasing in most areas of the U.S.”

Click here to continue reading the list of the 12 best places to buy a home…

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Housing News

Average age of houses on the rise, so is it now better or worse to buy new?

With aging housing in America, are first-time buyers better off buying new or existing homes? The average age of a home is rising, as is the price of new housing, so a shift could be upon us.

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The average home age is higher than ever

(REALUOSO.COM) – In a survey from the Department of Housing and Urban Development American Housing Survey (AHS), the median age of homes in the United States was 35 years old. In Texas, homes are a bit younger with the median age between 19 – 29 years. The northeast has the oldest homes, with the median age between 50 – 61 years. In 1985, the median age of a home was only 23 years.

With more houses around 40 years old, the National Association of Realtors asserts that homeowners will have to undertake remodeling and renovation projects before selling unless the home is sold as-is, in which case the buyer will be responsible to update their new residence. Even homeowners who aren’t selling will need to consider remodeling for structural and aesthetic reasons.

Prices of new homes on the rise

Newer homes cost more than they used to. The price differential between new homes and older homes has increased from 10 percent traditionally to around 37 percent in 2014. This is due to rising construction costs, scarcity of lots, and a low inventory of new homes that doesn’t meet the demand.

Click here to continue reading this story…

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Housing News

Are Realtors the real loser in the fight between Zillow Group and Move, Inc.?

The last year has been one of dramatic and rapid change in the real estate tech sector, but Realtors are vulnerable, and we’re worried.

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Why Realtors are vulnerable to these rapid changes

(REALUOSO.COM) – Corporate warfare demands headlines in every industry, but in the real estate tech sector, a storm has been brewing for years, which in the last year has come to a head. Zillow Group and Move, Inc. (which is owned by News Corp. and operates ListHub, Realtor.com, TopProducer, and other brands) have been competing for a decade now, and the race has appeared to be an aggressive yet polite boxing match. Last year, the gloves came off, and now, they’ve drawn swords and appear to want blood.

Note: We’ll let you decide which company plays which role in the image above.

So how then, does any of this make Realtors the victims of this sword fight? Let’s get everyone up to speed, and then we’ll discuss.

1. Zillow poaches top talent, Move/NAR sues

It all started last year when the gloves came off – Move’s Chief Strategy Officer (who was also Realtor.com’s President), Errol Samuelson jumped ship and joined Zillow on the same day he phoned in his resignation without notice. He left under questionable circumstances, which has led to a lengthy legal battle (wherein Move and NAR have sued Zillow and Samuelson over allegations of breach of contract, breach of fiduciary duty, and misappropriation of trade secrets), with the most recent motion being for contempt, which a judge granted to Move/NAR after the mysterious “Samuelson Memo” surfaced.

Salt was added to the wound when Move awarded Samuelson’s job to Move veteran, Curt Beardsley, who days after Samuelson left, also defected to Zillow. This too led to a lawsuit, with allegations including breach of contract, violation of corporations code, illegal dumping of stocks, and Move has sought restitution. These charges are extremely serious, but demanded slightly less attention than the ongoing lawsuit against Samuelson.

2. Two major media brands emerge

Last fall, the News Corp. acquisition of Move, Inc. was given the green light by the feds, and this month, Zillow finalized their acquisition of Trulia.

…Click here to continue reading this story…

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