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You should watch your slanguage … you follow?



178999973_235203c364_o-225x300BIGRecently one participant on a conference call kept asking “You follow me, Brandie?”  Perhaps it was his Brooklyn-esque speech patterns, but what I was hearing was

Hey idiot, do I need to dumb this down for you?

That was cleared up a few days later, when during a one-on-one call I asked him “Do I present myself in a manner that leads you believe it’s necessary to speak to me like I’m four years old?” (ok, perhaps I didn’t say it in such an eloquent manner)  To which he replied “What the *f bomb* are you talkin’ about?” (I *heart* New Yorkers – no ambiguity)

I explained my perspective, and he replied, “It’s the equivalent of you Cali types following a thought wth ‘ya know’.” (“Cali?”  Totally not cool.)

Ah Ha!

… our regional slang is colorful and meaningful – to us – but it could be insulting to an out-of-towner.

Fast-forward to this post.  As my encounter illustrates, our regional slang is colorful and meaningful – to us – but it could be insulting to an out-of-towner.  What’s more, it’s fluid – evolving as new terms and phrases are created and edited from the mash up of regions and work functional areas & industries, thus increasing the chances of an unintentional insult.

The takeaway

Make certain you know where your clients are from, and don’t ever assume they “get” your industry jargon or regional slang.

Just for fun

What are some of your regionally-specific sayings that those of us in “Cali” may not know.  (Somehow I’m thinking @GwenBanta will have some doozies).

Here are a few of my favs from the workplace.  Without the aid of Google, what do you think they mean?

  • Seagull manager
  • Chainsaw consultant
  • Blamestorm session
  • Bis Cas Fri
  • Double-tap


Brandie is an unapologetically candid marketing professional who was recently mentioned on BusinessWeek as a Top Young Female Entrepreneur. She recently co-founded consulting firm MarketingTBD. She's held senior level positions with GE and Fidelity, as well as with entrepreneurial start-ups. Raised by a real estate Broker, Brandie is passionate about real estate and is an avid investor. Follow her on Twitter.

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  1. Ken Brand

    April 1, 2010 at 1:51 pm

    I laugh when I hear the word, “ass-hat”. As in, she had here ass-hat on.

    Cheers Brandie. Bless your heart!

    • Brandie Young

      April 1, 2010 at 4:30 pm

      Hi Ken, I had not heard that one before … ew, it conjures a picture …

  2. Benn Rosales

    April 1, 2010 at 3:27 pm

    The worst from Texas, obviously, honey, hon, sweetie, babe, and the absolute worst ‘dear.’ I’m not originally from Texas, so when someone in authority uses these terms of endearment you know they mean well (or at least you hope) until you feel a smack on the rear.

    • Brandie Young

      April 1, 2010 at 4:30 pm

      Benn – i need to find a different term of endearment for you!

      • Benn Rosales

        April 1, 2010 at 4:52 pm

        Nope, you keep calling me all those nice words unless we’re negotiating! ha

  3. Rick @ Resell Rights Ebooks

    April 1, 2010 at 7:37 pm

    How are you bye?
    How she going bye?
    Where ya too?

    These 3 are very common where I am located which is Cape Breton, Nova Scotia, Canada. Most locals greet people with the first two. The third is applied when asking where are you, where are you going, or where you are from?

    Over the past few years we had an influx of cruise ships dock at our port for the day before departing again. It is absolutely hilarious to sit in the local coffee shop and watch the tourist’s faces when they are being greeted by the counter staff or being asked “Where ya too?”.

    • Brandie Young

      April 1, 2010 at 8:16 pm

      Rick – Funny! I can get the 1st & 3rd, but wouldn’t be able to decipher “How she going bye?” At least I will now how to blend if I make it to your neck of the woods.

      My mom & her family used to say ‘Where ya at?” which didn’t have anything to do wtih your location – it was asking “How are you?”

  4. Andrew McKay

    April 2, 2010 at 5:36 am

    I’m English and been living in small town Canada for 2 years. The accent is a bonus, the blank looks when I talk sometimes not so good. “I love your accent so keep talking but I don’t understand what your are talking about ” is quite common ( I should add “ey” on the end of the sentence) but unhelpful when explaining something.
    I say meet you at “half nine”, you mean ” nine thirty.” “He’s a decent chap”, you mean “god guy.”
    “Mate” is my equivalent of “buddy” ( or bud as they like to say up here) but means your sexual partner in these parts. As I add mate on to the end of a load of sentences when talking to other men you can imagine.
    Still I can use English cuss words when playing soccer and the referee doesn’t realise how much I’m insulting him if I say it with a smile.

    • Brandie Young

      April 2, 2010 at 11:37 am

      Andrew – Funny! Sounds like you know exactly how to *work it* – and I love that you can say bad words and nobody knows. Thanks for commenting!

      • Andrew Mckay

        April 2, 2010 at 11:51 am


        I went to the university of North Carolina at Chapel Hill for year when I was 21 and had far more problems there with “slang” and actually being understood. On the plus side I really did learn to successfully “work it” there 🙂 pleasure not business though 🙂

  5. Missy

    April 2, 2010 at 9:42 am

    Brandie, I grew up in the South. I always say, Hey good to see you. Or answered emails with Hey Tom, how are you? Thinking of moving to Ann Arbor.

    My assistant at the time ( who is from N.J) told me to stop it as it was not custom to use that term everywhere.

    So I did in emails, but I can’t help it. I like to say Hey in person.

    • Brandie Young

      April 2, 2010 at 11:40 am

      Hi Missy, good to hear from you. I don’t think you should lose the “Hey”. It’s friendly and warm and people will get what you mean. Have a great weekend!

  6. PLR

    September 14, 2010 at 7:41 am

    The art of patience is being lost in today’s society, jumping to conclusions and assuming the worst is prevalent. Having said that not many people care… so what to do? Tell people to be patient and tolerant for as long as possible passing all anger boundaries they may think is limiting them.

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Austin tops the list of best places to buy a home

When looking to buy a home, taking the long view is important before making such a huge investment – where are the best places to make that commitment?



Looking at the bigger picture

(REALUOSO.COM) – Let us first express that although we are completely biased about Texas (we’re headquartered here, I personally grew up here), the data is not – Texas is the best. That’s a scientific fact. There’s a running joke in Austin that if there is a list of “best places to [anything],” we’re on it, and the joke causes eye rolls instead of humility (we’re sore winners and sore losers in this town).

That said, dug into the data and determined that the top 12 places to buy a home are currently Texas and North Carolina (and Portland, I guess you’re okay too or whatever).

They examined the nerdiest of numbers from the compound annual growth rate in inflation-adjusted GDP to cost premium, affordability, taxes, job growth, and housing availability.

“Buying a house is a big decision and a big commitment,” the company notes. “Although U.S. home prices have risen in the long term, the last decade has shown that path is sometimes full of twists, turns, dizzying heights and steep, abrupt falls. Today, home prices are stabilizing and increasing in most areas of the U.S.”

Click here to continue reading the list of the 12 best places to buy a home…

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Average age of houses on the rise, so is it now better or worse to buy new?

With aging housing in America, are first-time buyers better off buying new or existing homes? The average age of a home is rising, as is the price of new housing, so a shift could be upon us.



aging housing inventory

aging housing inventory

The average home age is higher than ever

(REALUOSO.COM) – In a survey from the Department of Housing and Urban Development American Housing Survey (AHS), the median age of homes in the United States was 35 years old. In Texas, homes are a bit younger with the median age between 19 – 29 years. The northeast has the oldest homes, with the median age between 50 – 61 years. In 1985, the median age of a home was only 23 years.

With more houses around 40 years old, the National Association of Realtors asserts that homeowners will have to undertake remodeling and renovation projects before selling unless the home is sold as-is, in which case the buyer will be responsible to update their new residence. Even homeowners who aren’t selling will need to consider remodeling for structural and aesthetic reasons.

Prices of new homes on the rise

Newer homes cost more than they used to. The price differential between new homes and older homes has increased from 10 percent traditionally to around 37 percent in 2014. This is due to rising construction costs, scarcity of lots, and a low inventory of new homes that doesn’t meet the demand.

Click here to continue reading this story…

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Housing News

Are Realtors the real loser in the fight between Zillow Group and Move, Inc.?

The last year has been one of dramatic and rapid change in the real estate tech sector, but Realtors are vulnerable, and we’re worried.



zillow move

zillow move

Why Realtors are vulnerable to these rapid changes

(REALUOSO.COM) – Corporate warfare demands headlines in every industry, but in the real estate tech sector, a storm has been brewing for years, which in the last year has come to a head. Zillow Group and Move, Inc. (which is owned by News Corp. and operates ListHub,, TopProducer, and other brands) have been competing for a decade now, and the race has appeared to be an aggressive yet polite boxing match. Last year, the gloves came off, and now, they’ve drawn swords and appear to want blood.

Note: We’ll let you decide which company plays which role in the image above.

So how then, does any of this make Realtors the victims of this sword fight? Let’s get everyone up to speed, and then we’ll discuss.

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It all started last year when the gloves came off – Move’s Chief Strategy Officer (who was also’s President), Errol Samuelson jumped ship and joined Zillow on the same day he phoned in his resignation without notice. He left under questionable circumstances, which has led to a lengthy legal battle (wherein Move and NAR have sued Zillow and Samuelson over allegations of breach of contract, breach of fiduciary duty, and misappropriation of trade secrets), with the most recent motion being for contempt, which a judge granted to Move/NAR after the mysterious “Samuelson Memo” surfaced.

Salt was added to the wound when Move awarded Samuelson’s job to Move veteran, Curt Beardsley, who days after Samuelson left, also defected to Zillow. This too led to a lawsuit, with allegations including breach of contract, violation of corporations code, illegal dumping of stocks, and Move has sought restitution. These charges are extremely serious, but demanded slightly less attention than the ongoing lawsuit against Samuelson.

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Last fall, the News Corp. acquisition of Move, Inc. was given the green light by the feds, and this month, Zillow finalized their acquisition of Trulia.

…Click here to continue reading this story…

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