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Zillow acquires collaborative shopping platform Buyfolio

In its fourth acquisition, Zillow is bolstering their mobile offering with Buyfolio which offers consumer tools alongside brokerage tools, including lead capture, management, and tracking tools.

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Zillow gets serious about mobile

Zillow today is announcing it has acquired the technology and talent behind Buyfolio, an online and mobile collaborative shopping platform where home shoppers can search, track, organize and discuss for-sale listings with their real estate agent, significant other or a private group. Buyfolio was launched in 2011, and their co-founders also founded travel site SeatGuru.com, which was acquired by Expedia in 2007. The service is currently focused in New York City, but with this news, will be rolled out nationally in the future. Zillow says the acquisition will be added to their Premier Agent offering for real estate professionals.

Zillow describes Buyfolio as a tool that makes online shopping for a home easier and more organized, giving homebuyers a simple, real-time snapshot of their home search, and allowing the buyer’s agent to add local knowledge, notes and additional listings. The mobile Buyfolio apps are available on Android and iOS.

Buyfolio is the fourth acquisition by Zillow, and while financial terms were not disclosed, because Zillow is a publicly traded company, in their next quarterly statement, we will likely know more details.

Expanding Zillow’s offering

“This acquisition allows Zillow to expand its suite of software tools for Premier Agents and brokerages, and will help them convert Internet leads into closed sales,” said Spencer Rascoff, Zillow CEO. “We’re very excited to welcome the Buyfolio team into Zillow.”

“Zillow shares our vision and excitement, and business will carry on as usual for Buyfolio. With Zillow’s resources and support, we’ll be able grow and innovate more quickly,” said Susan Daimler, Buyfolio co-founder. “Both Zillow and Buyfolio are committed to providing technology to agents in a changing real estate landscape, and we are excited to help them succeed in the years to come.”

Buyfolio is the fourth acquisition by Zillow. In 2011, Zillow acquired listing creation and distribution platform, Postlets, and in the same year, the company acquired real estate technology and IDX company, Diverse Solutions. Earlier this year, they acquired RentJuice, the foundation of Zillow Rentals.

Zillow notes that “Each of these companies provides valuable services that support Zillow’s strategic expansion beyond a traditional media model to offer a suite of marketing and business services to local professionals.”

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3 Comments

3 Comments

  1. chuck2

    October 31, 2012 at 4:39 pm

    If it makes things very convenient, then it’s a good thing. Realizing the capabilities of this shopping platform, online shopping has been placed on a higher level with this. This was a great move by Zillow, giving them an edge once again in the market.
     
    http://www.cardprinting.us

  2. CraftBeerAustin

    November 1, 2012 at 10:54 am

    Zillow is like Richard Simmons deal-a-meal cards, everyone has tried it but the results don’t last.

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Austin

Austin tops the list of best places to buy a home

When looking to buy a home, taking the long view is important before making such a huge investment – where are the best places to make that commitment?

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Looking at the bigger picture

(REALUOSO.COM) – Let us first express that although we are completely biased about Texas (we’re headquartered here, I personally grew up here), the data is not – Texas is the best. That’s a scientific fact. There’s a running joke in Austin that if there is a list of “best places to [anything],” we’re on it, and the joke causes eye rolls instead of humility (we’re sore winners and sore losers in this town).

That said, SelfStorage.com dug into the data and determined that the top 12 places to buy a home are currently Texas and North Carolina (and Portland, I guess you’re okay too or whatever).

They examined the nerdiest of numbers from the compound annual growth rate in inflation-adjusted GDP to cost premium, affordability, taxes, job growth, and housing availability.

“Buying a house is a big decision and a big commitment,” the company notes. “Although U.S. home prices have risen in the long term, the last decade has shown that path is sometimes full of twists, turns, dizzying heights and steep, abrupt falls. Today, home prices are stabilizing and increasing in most areas of the U.S.”

Click here to continue reading the list of the 12 best places to buy a home…

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Housing News

Average age of houses on the rise, so is it now better or worse to buy new?

With aging housing in America, are first-time buyers better off buying new or existing homes? The average age of a home is rising, as is the price of new housing, so a shift could be upon us.

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The average home age is higher than ever

(REALUOSO.COM) – In a survey from the Department of Housing and Urban Development American Housing Survey (AHS), the median age of homes in the United States was 35 years old. In Texas, homes are a bit younger with the median age between 19 – 29 years. The northeast has the oldest homes, with the median age between 50 – 61 years. In 1985, the median age of a home was only 23 years.

With more houses around 40 years old, the National Association of Realtors asserts that homeowners will have to undertake remodeling and renovation projects before selling unless the home is sold as-is, in which case the buyer will be responsible to update their new residence. Even homeowners who aren’t selling will need to consider remodeling for structural and aesthetic reasons.

Prices of new homes on the rise

Newer homes cost more than they used to. The price differential between new homes and older homes has increased from 10 percent traditionally to around 37 percent in 2014. This is due to rising construction costs, scarcity of lots, and a low inventory of new homes that doesn’t meet the demand.

Click here to continue reading this story…

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Housing News

Are Realtors the real loser in the fight between Zillow Group and Move, Inc.?

The last year has been one of dramatic and rapid change in the real estate tech sector, but Realtors are vulnerable, and we’re worried.

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Why Realtors are vulnerable to these rapid changes

(REALUOSO.COM) – Corporate warfare demands headlines in every industry, but in the real estate tech sector, a storm has been brewing for years, which in the last year has come to a head. Zillow Group and Move, Inc. (which is owned by News Corp. and operates ListHub, Realtor.com, TopProducer, and other brands) have been competing for a decade now, and the race has appeared to be an aggressive yet polite boxing match. Last year, the gloves came off, and now, they’ve drawn swords and appear to want blood.

Note: We’ll let you decide which company plays which role in the image above.

So how then, does any of this make Realtors the victims of this sword fight? Let’s get everyone up to speed, and then we’ll discuss.

1. Zillow poaches top talent, Move/NAR sues

It all started last year when the gloves came off – Move’s Chief Strategy Officer (who was also Realtor.com’s President), Errol Samuelson jumped ship and joined Zillow on the same day he phoned in his resignation without notice. He left under questionable circumstances, which has led to a lengthy legal battle (wherein Move and NAR have sued Zillow and Samuelson over allegations of breach of contract, breach of fiduciary duty, and misappropriation of trade secrets), with the most recent motion being for contempt, which a judge granted to Move/NAR after the mysterious “Samuelson Memo” surfaced.

Salt was added to the wound when Move awarded Samuelson’s job to Move veteran, Curt Beardsley, who days after Samuelson left, also defected to Zillow. This too led to a lawsuit, with allegations including breach of contract, violation of corporations code, illegal dumping of stocks, and Move has sought restitution. These charges are extremely serious, but demanded slightly less attention than the ongoing lawsuit against Samuelson.

2. Two major media brands emerge

Last fall, the News Corp. acquisition of Move, Inc. was given the green light by the feds, and this month, Zillow finalized their acquisition of Trulia.

…Click here to continue reading this story…

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