Zillow to power AOL mortgage search
Zillow is announcing today a partnership between Zillow Mortgage Marketplace which will now power mortgage search on AOL Real Estate and DailyFinance, giving AOL visitors the ability research, shop and compare mortgages within the AOL network. The partnership expands Zillow Mortgage Marketplace’s reach and strengthens AOL Real Estate’s offering. AOL will now feature Zillow Mortgage Marketplace’s real-time rates, mortgage calculators, lender reviews, and ZMM emphasizes consumer’s ability to connect directly with lenders. The partnership is expected to launch in 2012.
The collapse of Move, Inc.’s MortgageMatch.com has left an opening for mortgage search on AOL while Realtor.com (owned by Move, Inc.) continues to power real estate home search on the growing AOL network.
“AOL Real Estate has many thousands of users who are either home owners or interested in buying a home, so we’re excited to be able to offer them important financial tools and personalized loan quotes from Zillow Mortgage Marketplace,” said Jay Kirsch, VP & GM, AOL Marketplace. “We’ll be offering the kind of useful financial information our readers want and need, including the ability to find out how much they can afford when purchasing a home as well as the ability to track historical mortgage rates and more.”
“With historically low mortgage rates, it’s more important than ever for home shoppers and homeowners to understand their mortgage options and to shop around for the best rates,” said Spencer Rascoff, Zillow CEO. “We’re excited to bring our innovative and award-winning loan shopping experience to AOL sites. In addition to the consumer benefits, this partnership also will extend the reach of Zillow Mortgage Marketplace’s network of lenders, providing them with a new, cost-effective customer acquisition channel to connect with home shoppers.”