Zillow Multi-Author Consumer Driven Blog?
I was visiting some of my favorite real estate and mortgage blogs around the sphere where I came across an unusual link.
This appears to be pretty rock star when you think about it, it’s a mortgage blog that seems to support Zillow’s Mortgage Market Place.
I’m seeing quite a few familiar faces such as Brian Brady, David G, and our friend Mike Mueller. It’s also hosted directly inside Zillow which makes it about as large of an endorsement of the voices as you can get.
Welcome, Zillow Mortgages UnZipped to the multi-space and we wish you tons of success!
Follow ups
Here’s the intro and welcome to Zillow Mortgages Unzipped
Apparently other lenders can also blog
Full list of Zillow Mortgage UnZipped Contributors to date
Benn Rosales is the Founder and CEO of The American Genius (AG), national news network. Before AG, he founded one of the first digital media strategy firms in the nation has received the Statesman Texas Social Media Award and is an Inman Innovator Award winner. He has consulted for numerous startups (both early- and late-stage), and is well known for organizing the digital community through popular offline events. He does not venture into the spotlight often, rather he believes his biggest accomplishments are the talent he recruits and develops, so he gives all credit to those he's empowered.

Mike Mueller
September 10, 2008 at 4:35 pm
I thought that was a secret (till tomorrow anyways).
That just goes to show you,
Benn and AG are actually in a techno time zone one day ahead of the rest of us!
Nice catch, KungFu Master!
Jay Thompson
September 10, 2008 at 4:49 pm
Nothing is a secret on the Internet.
Nice to see my friend and local Phoenix lender Justin McHood on the contributor list. Relax Justin, you’ll do just fine. 🙂
Todd Carpenter
September 10, 2008 at 4:51 pm
Doh’
Yeah, Mary said they are still zipping up unzipped.
Benn Rosales
September 10, 2008 at 4:59 pm
hah Todd, yeah…
Jay, there’s no secret from Ag, that’s for sure…
Mike, I do dwell in a different timezone, but I do respect embargoes – unfortunately, the link was just rather sitting there ripe for the snooping…:)
Todd Carpenter
September 10, 2008 at 5:05 pm
Rhonda Porter, Justin McHood, Mike Mueller, Matt Kelly, and myself attended REBarCamp, and are now contributors to Unzipped. Coincidence?
Actually, those who attended the REBarCamp Mortgage 2.0 session knew about Mortgages Unzipped all the way back July. That’s the sort of cool stuff that you can expect to get the jump on by attending REBarCamp in Houston on October 22nd.
Mike Mueller
September 10, 2008 at 5:13 pm
“Actually, those who attended the REBarCamp Mortgage 2.0 session knew about Mortgages Unzipped all the way back July. That’s the sort of cool stuff that you can expect to get the jump on by attending REBarCamp in Houston on October 22nd.”
I’ll add another MUST ATTEND event: REBLOGWORLD – Sept. 19th.
REBlogWorld
Drew Meyers
September 10, 2008 at 6:59 pm
Even though you snooped, thanks for posting Benn 🙂
Jay-
Thank you for recommending Justin — we’re glad to have him, and all the other fantastic contributors, on board!
Rhonda Porter
September 10, 2008 at 10:08 pm
I loved the RE BAR CAMP and WISH I was joining y’all at REBLOGWORLD. I’m looking forward to Unzipped!
Spencer Rascoff
September 10, 2008 at 10:43 pm
wow, you don’t miss a thing do you!
Justin McHood
September 10, 2008 at 10:50 pm
Anyone who views my twitter profile knows that “I am not as tough as I look”. Special thanks to Jay for getting me into this major-league arena, I will do my best not to strike out my first 25 times at bat! Todd, I am going to need a little special swing-coaching in Vegas at REBlogWorld.
Justin
Brian Brady
September 11, 2008 at 12:07 am
Thanks for the mention, Benn. I won’t be surprised if Zillow becomes the “go-to” information source for mortgages, within 3-4 months. One of my favorite mortgage bloggers, Dan Melson is writing there.
Benn Rosales
September 11, 2008 at 10:25 am
Brian, with Zillow traffic and all around push, I predict sooner, so long as contribution levels are controlled.
We all know wordpress and content can feel really burried to someone who isn’t savvy with searching the content for answers- in other words, consumers may not know the answer to search for if they have no idea of the question they should be asking.
I forsee a keyword algorithm need in the very near future with the possible 100s if not 1000s of writers in order to produce results for a consumer that is not familiar with a blog, and or mortgages.