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BREAKING NEWS: Zillow Partners w/UnChained – Bloodhoundblog




I had a suspicion this was in the works and my suspicion was confirmed in an email from Brian Brady seconds ago. Zillow will be the leading sponsor of the Bloodhoundblog UnChained Conference this May.

Quoting Zillow’s David Gibbons in the release:

In 2008 we are increasing our bet on Realtor 2.0 and I’m excited to announce that the Bloodhound Blog Unchained conference will be brought to you by Zillow. Bloodhound blog is read daily by thousands of real estate professionals and is arguably the most influential blog read by real estate insiders. The blog’s written by Realtor 2.0 for Realtor 2.0. From May 18th to 20th the bloodhounds are hosting a conference that will distill the best practices for profiting from the revolution in social media and real estate. BHBU is also possibly the only Mortgage 2.0 conference of the year with a separate track dedicated to loan officers and mortgage brokers. If social media is part of your marketing plan for 2008 I recommend that you get to Phoenix for this event.

Here’s a quote from Brian Brady:

Among the many potential sponsors who contacted us about Unchained, we selected Zillow for its leadership in the Real Estate 2.0 community. Its actions have always been consistent with its stated goal of being a media company aligned with real estate professionals. has publicly announced its intention to provide a mortgage offering, as well as the current property database. As a mortgage professional, I anticipate this release and hope we’ll be able to feature at at the Bloodhoung Blog Unchained Social Media Marketing Conference-brought to you by Zillow.

David Gibbons and Drew Meyers live in our interactive world. Their commitment to the community is unparalleled and they are always looking to find ways to make the Zillow product offerings benefit individual practitioners’ businesses. That commitment is perfectly aligned with the goals of Unchained; practitioners helping practitioners.

We are proud to share the title of this conference with Zillow and welcome them as our partner.

An email comment from Greg Swan of Bloodhoundblog:

BloodhoundBlog has grown up with We’re consistently second or third on a Google search for, and Debunking is one percent or more of our traffic every day. On the other hand, we’ve also been big boosters of the tools Zillow has built to help sellers, buyers and in-the-trenches Realtors and lenders get the job done.

We’ll be teaching Zillow-farming tactics at BloodhoundBlog Unchained, so Zillow is a natural fit for us. We’re very grateful for the faith they’ve shown in us.

Greg Swann

Things to do

At 4:15 EST, 1:15 PST, Brian Brady will be a guest on:

He’ll be discussing the upcoming Unchained conference, the Zillow sponsorship, and the mortgage market.

Real Estate Radio USA is a provocative, opinionated, conservative talk radio show promoting and encouraging the promulgation of wealth through real estate.

Real Estate Radio USA is broadcast to a worldwide audience via the Internet and soon to be found on terrestial stations across America.

It is hosted by the Sultan’s of Short Sales, the Crusaders of Capitalism, and the Prophet’s of Profit…Barry Cunningham and Barry Johnson.

Visit the BHBU site for information

Congratulations to Zillow, Brian, Greg, and BHBU.

Benn Rosales is the Founder and CEO of The American Genius (AG), national news network for tech and entrepreneurs, proudly celebrating 10 years in publishing, recently ranked as the #5 startup in Austin. Before founding AG, he founded one of the first digital media strategy firms in the nation and also acquired several other firms. His resume prior includes roles at Apple and Kroger Foods, specializing in marketing, communications, and technology integration. He is a recipient of the Statesman Texas Social Media Award and is an Inman Innovator Award winner. He has consulted for numerous startups (both early- and late-stage), has built partnerships and bridges between tech recruiters and the best tech talent in the industry, and is well known for organizing the digital community through popular monthly networking events. Benn does not venture into the spotlight often, rather believes his biggest accomplishments are the talent he recruits, develops, and gives all credit to those he's empowered.

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  1. Brian Brady

    February 26, 2008 at 3:05 pm

    Thanks, Benn.

    You were awfully close to the secret yesterday, when we talked. You have a keen insight as to what’s happening on the

  2. Benn Rosales

    February 26, 2008 at 3:11 pm

    I am happy to support any effort that aims to bring more into the 2.0 fold. Good on you guys for taking the risk. My feeling is Zillow just made that risk fade into the night.

  3. Daniel Rothamel

    February 26, 2008 at 3:16 pm

    congrats to Brian, Greg, the BHB and all the folks at Zillow. Quite an interesting, and hopefully successful, partnership.

  4. Greg Swann

    February 26, 2008 at 4:02 pm

    Thank you so much for the coverage, Benn.

  5. Joseph Ferrara.sellsius

    February 27, 2008 at 10:09 am

    Someone explain to me how a company that:

    1. will not let an owner, who asks, opt-out of a grossly inaccurate zestimate when the home is listed for sale [so that 2 different values (one a starting point, the other well thought out) are displayed to confuse a buyer]. This violates the principle that an OWNER (or listing agent) has the right to decide HOW their property is advertised. IMO, a grossly inaccurate zestimate is false & misleading, yet it STAYS, (wow, starting points are very powerful on zillow)
    2. will allow anyone to list the home for sale without the homeowner’s, or listing agent’s, knowledge and consent. This violates the principle that owners, or LA, have the right to decide WHERE their property is listed (some folks do not want their property advertised for any number of reasons– Zillow doesn’t respect that right)
    3. will allow anyone to place their business card ad on the home they listed without the homeowner’s, or LA, knowledge or consent (can I come by your house and put my business card on your mailbox or for sale sign?)
    4. Will allow anyone to answer questions regarding that home without the homeowners, or LA, knowledge or consent. The red flag system will not erase misleading information in a Q&A from the internet– ask them).

    Is providing a service to OWNERS or listing agents who object to these practices? And are not real estate agents charged with the fiduciary duty to protect their owner/client interests?

    I think “Debunking Zillow” (cited in the post) is one of the finest pieces of commentary on the subject of the zestimate, which remains the main draw of the site. The fact that Zillow has added features to help real estate agents advertise and list on the site does not redeem them from the condemnation as expressed in that post. It’s like allowing the con man to continue his fraud simply because he decides to don a t-shirt with your logo on it.

    Zillow is pro-buyer and not pro-owner (for the reasons above). Fine. But IMO, Web 2.0 is not about empowering the buyer at the expense of the seller/homeowner.

    Having said all that, I recognize that accepting sponsorship money does not mean the organizers support all the sponsor’s practices. So that’s fine, take their dough. However , it is my understanding that the conference will teach agents how to market on zillow, which goes against the imperative expressed in “Tell the World Zillow is Bunk” (by Greg Swann,event organizer), and I quote:

    “It is the duty of the entire real estate community — and in this company I include the recent entrants, licensed and unlicensed — to guard consumers from hoaxers, con-men and frauds. I have no doubt that the owners of have the best of intentions. Nevertheless the results they produce are necessarily erroneous — and I have zero doubts that they know it. I think this is a case where everyone who cares about the true value of homes — or simply The Truth in the abstract — should stand up and be counted.” AND here,s the key quote:

    “If we are silent when confronted with the public’s gullibility toward the fraud, we are complicit in that harm.” (id.)

    Money and principles make strange bedfellows.

  6. Joseph Ferrara.sellsius

    February 27, 2008 at 10:14 am

    Here’s the link for “Tell the World, Zillow is bunk” from where I took the quote.

  7. Robert D. Ashby

    February 27, 2008 at 5:25 pm

    I think the Unchained event will be the biggest impact for bloggers in 2008 and I am looking forward to it. I have high expectations, so don’t let me down. I also can’t wait to put “real” faces behind the names.

  8. Brian Brady

    February 27, 2008 at 6:14 pm

    “so don’t let me down.”

    Absolutely not, Rob. We’re having a mortgage 2.0 track, too (on Sunday). Are you planning on coming Sunday?

  9. Robert D. Ashby

    February 27, 2008 at 7:05 pm

    What time does it start? I may have to come out a day early, but I will plan to.

  10. Brian Brady

    February 28, 2008 at 8:07 am

    We’ll have the mortgage track going around NOON-4PM on Sunday. Let’s talk; I’ll e-mail you.

  11. Event Organizer

    April 17, 2009 at 8:32 am

    Thank you so much for the coverage, Benn
    congrats to Brian, hopefully successful

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Conference Coverage

Techie’s guide to NAR’s mid-year meetings



Are you coming to NAR’s Mid Year Meetings in Washington DC on May 11-13? If so, here’s a quick and dirty guide to what to check out and where to grab a cocktail. If you are going to be at the meetings please be sure and let me know, in the comments or DM me @nartech. I’d love to meet the Agent Genius crowd IRL.

Follow Along at MidYear Live

Even if you aren’t going to be in DC you can still follow the action at Mid Year Live.

Midyear Live brings all the news and conversation about the Midyear Legislative Meetings & Trade Expo direct to you. Visit Midyear Live between May 11-14 to check out Twitter and Facebook coverage, follow featured NAR members as they attend the event, and view news reports and recorded sessions.

From the Center for Real Estate Technology—Throughout the meetings…

Starting Tuesday, May 11, CRT is sponsoring the Wi-Fi area in the Marriott Wardman Park in the Maryland Foyer.  It will be available 24 hrs a day thru Saturday 2pm.
The Bloggers’ Lounge opens at the Omni in the Forum Room, Tues – Thurs 10am – 6pm and Friday from 10am – 4pm.

Wednesday May 12:  Business Issues Committee 10:00 AM-Noon, Marriott Wardman, Salon 3

This is where technology policy issues are discussed. If you have an interest in issues like data security and privacy, net neutrality and other tech policy issues, come and observe the Business Issues Committee and say hello. I am one of the staff executives for this committee.

Wednesday May 12: Tweetup 5:00-7:00 PM Marriot Wardman Park Lobby

To RSVP and more info.

Wednesday May 12 Raise the Roof Event 5:00PM-8:00PM Tabaq Bistro, 1336 U Street

Cocktails and Hors D’Oeuvres on trendy U Street. RSVP to with your full name and company by May 3.

Thursday May 13: Business Technology Peer Breakout Sessions 8:00AM-11:00 AM, Omni Shoram Ambassador Room

Garron Selliken, Todd Carpenter, Heather Elias, Keith Garner, Tina Merritt, Jeff Allen, Kelley Koehler, Dale Chumbley, Nobu Hata, Greg Carpenter, among others will be on hand to discuss tech topics that all real estate professionals should know about.  Twitter, Facebook, Yelp, Market Stats, Converting web leads to clients, mobile apps, and other business tools will be discussed during these informal conversations.

Thursday May 13: Business Technology Forum 3:00PM-5:00PM, Omni Shoram Empire Room

Hear what industry thought leaders have to share about today’s and upcoming tech trends.
Jeff Allen, Heather Elias, Garron Selliken, and Aaron Wheeler share their experience & insights on how technology is impacting their day-to-day business.  Audience questions are welcome.

Friday May 14: LinkedIn Breakfast 8:30 AM – 10:00 AM, Omni Shoram, Bloggers Lounge

Join Todd Carpenter and other NAR LinkedIn members for coffee and danish. For more info

If you know of something I missed, please let me know in the comments. Hope to see you in DC!

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Conference Coverage

National Association of REALTORS Convention 2014



It’s Novermber 2014…

nar chicago…and we are all excited about the NAR convention this year.

I can’t wait to go through Finance World where we find the latest on nano-mortgage technology from Bank of United States (the company after the B of A/Citibank/ J P Morgan Chase merger) where an iris scan and fingerprints get done and the each borrower with less than 20% down get to do the new PMI, Person Mortgage Insurance, where they assign one of their friends or relatives as collateral until the loan gets paid down to 78%.

Ah, then the new key sharing device from GeBallMart (the merger result of GE, Major League Baseball and Wal-Mart) which makes your take the SATs again (paying the 475 Euro fee) in order to do a digital iPhone7.9 puzzle in order to be escorted into a property from a member of Blackwater Realty Security Services (a subsidiary of the CIA- a deal made in order to get people health care).

Ah, and the special speakers.  There’s inspiration on how to turn your life around when there are only 11 trashy women in your life that you sleep with.  Amazing how you can go from one sport to another and then to another and go from the lowest lows to the highest highers.  Yes, I am talking about Professional Bowling’s superstar, Tiger “Balls” Woods.

I can’t wait to hear was he has to say about life’s ups and downs now that my fellow agents and I have had the commissions we make revealed to the buyer before they even see a house and how the government maximized the maximum amounts to $500 for door opening/agreement and $1000 for door opening/agreement and settlement attendance.

Just like the mortgage brokers that got messed with in 09/10, we should have seen it coming but instead we lived high on the hog and laughed at the public and especially Congress.

But I can be thankful for the fact that I don’t have to fly on UseLess Airline and stay at the MarryRot in the beige rooms with the bed bugs that are the size of New York rats, I can stay home and see all that’s happening on my SuperMac 7 Apple computer with smellovision, video and scan-pay ability.

The best and the worst part is no real hangovers!

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Conference Coverage

Inman’s Got Enough Money. Let’s Give Some To MFFO



It doesn’t get any better than this – you can actually get Inman Connect Tickets and help a charity at the same time!  I was the lucky winner of Inman Real Estate Connect Registration Passes and with the creative help of some friends (thanks @tcar and @andykaufman) decided to auction them for charity.

Inman Connect San Francisco
I’m sure @jbern had no clue what was going to happen when he started the competition: What’s Your Tweet Worth? ….between Jay Thomson’s raffle and this auction, there are some creative minds at work to help our colleagues as well as great charities.

So here’s what I would love for you to do –

1.  go place a bid

2   spread the word  **tweet it! facebook it! email it! **

3. check on the bid

4.  spread the word again **tweet it! facebook it! email it! **

The highest bidder will win full registration to Inman Connect San Francisco (both Inman Connect and Blogger’s Connect passes) and proceeds will go to Mothers Fighting For Others (that’s a $939 value).  What are you waiting for??? Go Bid!  We will be announcing the winner before the weekend.

**thanks for the tix Inman!!  Let’s see how much money we can raise**

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