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Economic News

Zillow One-Ups Lending Tree With Mortgage Marketplace



zillow one ups lending tree

Lending Tree is fond of advertising “when bank competes, you win.”

Zillow took that model for its Mortgage Marketplace, which debuted yesterday, and took the next step – lenders are competing for business, but consumers aren’t forced to surrender their personal information to receive the quotes.

No name. No e-mail address. No Social Security Numbers. No names of your dearest pets.

You fill out a form to request a rate quote and the rates are posted back to you. There are few gimmicks to be had as lenders can see each other’s quotes. And for those who tend to quote the impossible rate (not that such things ever happen), there’s also a consumer review process to hold lenders’ feet to the fire.

Rich Barton, Zillow’s CEO, said the Mortgage Marketplace comes in response to research the company conducted on how borrowers shop (or, to the point, don’t shop) for their home loans:

Borrowers have told us via focus groups and surveys that they spend woefully little time shopping for the mortgage they have – 5 hours. About the same amount of time they spent buying their last computer and nearly half the time they spent shopping for their last car. They also tell us that they want their personal contact information to remain private and that they want to see real rates that are accessible to them, not “teaser” rates that don’t reflect reality.

Todd Carpenter at Lenderama has a pretty good flowchart of the process.

Cost to the lenders is minimal – a $25 setup/background check fee.

There’s the definite possibility of lenders doing much work without possible reward. As an agent who one worked with Lending Tree leads, especially on the home valuation side, a large number of the folks making the request simply want to see what the rates may be just as many just wanted to see what their homes were worth.

But not all are just lookieloos. Last January I sold a listing for someone who had come to me through the Lending Tree system. It was the first (and to my knowledge) only client to convert through the Lending Tree CMAs, but the commission check was paid in American dollars and cleared the bank. That’s what counted.

Response to Zillow’s launch has been fairly positive, though Joel Burslem asks whether the information the consumer receives may be too overwhelming (which just may be fitting in this RE 2.0 world):

OK, so I submit a RFQ and the lenders can jump in and respond to me… but I get the sense there’s a lot of hungry lenders out there right now though. And I’m not sure I want to wade through the umpteen dozen responses I may possibly get; part of me is still wedded to the idea that I only want work with the best, most fair, most reputable lenders (is that naive?) – if I have to do too much work trying to figure out who that, is I might bail.

In that respect, could the Zillow marketplace suffer from some of the same issues as Trulia Voices – a location where many speak up, and some actually know what they’re saying?

(photo credit)

Jonathan Dalton is a Realtor with RE/MAX Desert Showcase in Peoria, Arizona and is the author of the All Phoenix Real Estate blog as well as a half-dozen neighborhood sites. His partner, Tobey, is a somewhat rotund beagle who sleeps 21 hours a day.

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  1. Vicki Moore

    April 3, 2008 at 12:30 pm

    “In that respect, could the Zillow marketplace suffer from some of the same issues as Trulia Voices – a location where many speak up, and some actually know what they’re saying?”

    That’s an interesting point. I worked with a mortgage broker from Lending Tree for the first and last time. It was an awful experience. If a buyer wants to work with them, I suggest they not or find another realtor – it was that bad.

  2. Kris Berg

    April 3, 2008 at 7:13 pm

    JD – Bravo!!! Hat tip, thumbs up, and all that.

    >In that respect, could the Zillow marketplace suffer from some of the same issues as Trulia Voices – a location where many speak up, and some actually know what they’re saying?

    You said what has been rattling around in my brain all day. I’m skeptical, but it’s early in the 1st quarter. We’ll see.

  3. Chris Butterworth

    April 4, 2008 at 1:45 pm

    Am I too much the optimist? I love the idea!

    Lenders who are lazy, expensive, &/or demand immediate results will fall by the wayside, leaving a marketplace filled with lenders who understand what they have – a low cost opportunity to find low margin business. Not something I’d want to build my business around, but not a bad 3rd or 4th marketing stream..

  4. Hi! I'm Rudy from Trulia. Weird...

    April 4, 2008 at 4:21 pm

    Hi JD!

    No online community is perfect but we’re seeing some great things happen on Voices.

    Social Media Guru at Trulia

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Economic News

Is the real estate industry endorsing Carson’s nomination to HUD?

(BUSINESS NEWS) Ben Carson’s initial appointment to HUD was controversial given his lack of experience in housing, but what is the pulse now?



NAR strongly backs Dr. Carson’s nomination

When President-Elect Donald Trump put forth Dr. Ben Carson’s name as the nominee for Secretary of Housing and Urban Development, NAR President William E. Brown said, “While we’ve made great strides in recent years, far more can be done to put the dream of homeownership in reach for more Americans.”

At the time of nomination, the National Association of Realtors (the largest trade organization in the nation) offered a positive tone regarding Dr. Carson and said the industry looks forward to working with him. But does that hold true today?

The confirmation hearings yesterday were far less controversial than one would expect, especially in light of how many initially reacted to his nomination. Given his lack of experience in housing, questions seemed to often center around protecting the LGBT community and veterans, both of which he pledged to support.

In fact, Dr. Carson said the Fair Housing Act is “one of the best pieces of legislation we’ve ever had in this country,” promising to issue a “world-class plan” for housing upon his confirmation…

>>>>>Click to continue reading…<<<<<


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Economic News

Job openings hit 14-year high, signaling economic improvement

The volume of job openings is improving, but not across all industries. The overall economy is improving, but not evenly across all career paths.



young executives

job openings

Job openings hit a high point

To understand the overall business climate, the U.S. Labor Department studies employment, today releasing data specific to job vacancies. According to the department’s Job Openings and Labor Turnover Survey (JOLT) for April, job openings rose to 5.38 million, the highest seen since December 2000, and a significant jump from March’s 5.11 million vacancies. Although a lagging indicator, it shows strength in the labor market.

The Labor Department reports that the number of hires in April fell to 5 million, which indicates a weak point in the strong report, and although the volume remains near recent highs, this indicates a talent gap and highlights the number of people who have left the labor market and given up on looking for a job.

Good news, bad news, depending on your profession

That said, another recent Department report notes that employers added 221,000 jobs in April and 280,000 in May, but the additions are not evenly spread across industries. Construction jobs rose in April, but dipped in professional and business services, hospitality, trade, and transportation utilities. In other words, white collar jobs are down, blue collar jobs are up, which is good or bad news depending on your profession.

Additionally, the volume of people quitting their jobs was 2.7 million in April compared to the seven-year high of 2.8 million in March. Economists follow this number as a metric for gauging employee confidence in finding their next job.

What’s next

If you’re in the market for a job, there are an increasing number of openings, so your chance of getting hired is improving, but there is a caveat – not all industries are enjoying improvement.

If you’re hiring talent, you’ll still get endless resumes, but there appears to be a growing talent gap for non-labor jobs, so you’re not alone in struggling to find the right candidate.

Economists suspect the jobs market will continue to improve as a whole, but this data does not pertain to every industry.


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Economic News

Gas prices are down, so are gas taxes about to go up?

Do low gas prices mean higher gas taxes are on the way? Budgeting for 2015 just got a bit more complicated, if some politicians have their way.



gas tax


Gas taxes and your bottom line

Many industries rely heavily on time in their vehicle, not just truck drivers and delivery trucks. Sales professionals hop in their vehicles throughout the day, as do many other types of professionals (service providers like plumbers, and so forth). For that reason, gas prices and taxes are a relevant line item that must be budgeted for 2015, but with politicians making the rounds to push for higher gas taxes, budgeting becomes more complicated.

Gas prices are down roughly 50 cents per gallon compared to a year ago, which some analysts say have contributed to more money in consumers’ pockets. Some believe that this will improve holiday sales, but others believe the timing is just right to increase federal taxes on gas. The current tax on gas is 18.40 cents per gallon, and on diesel are 24.40 cents per gallon.


Supporters and opponents are polar opposites

Supporters argue as follows: gas prices are low, so it won’t hurt to increase federal gas taxes, in fact, those funds must go toward improving our infrastructure, which in the long run, saves Americans money because smoother roads mean better gas mileage and less congestion.

Gas taxes have long been a polarizing concept, and despite lowered gas prices, the controversial nature of the taxes have not diminished.

While some are pushing for complete abolition of federal gas taxes, others, like former Pennsylvania Governor, Ed Rendell (D) tell CNBC, “Say that cost the average driver $130 a year. They would get a return on that investment” in safer roads and increased quality of life, he added.

The Washington Post‘s Chris Mooney points out that federal gas taxes have been “stuck” at 18 cents for over 20 years, last raised when gas was barely a dollar a gallon and that the tax must increase not only to improve the infrastructure, but to “green” our behavior, and help our nation find tax reform compromise.

Is a gas tax politically plausible?

Mooney writes, “So, this is not an argument that a gas tax raise is politically plausible — any more than a economically efficient tax on carbon would be. It’s merely a suggestion that — ignoring politics — it might be a pretty good idea.”

Rendell noted, “The World Economic Forum, 10 years ago, rated us the best infrastructure in the world,” adding that we “need to do something for our infrastructure, not in a one or two year period, but over a decade.”

Others would note that this rating has not crumbled in just a few years, that despite many bridges and roads in need of repair, our infrastructure is still superior to even the most civilized nations.

Regardless of the reasons, most believe that Congress won’t touch this issue with a ten-foot pole, especially leading up to another Presidential campaign season starting next year.

“I think it’s too toxic and continues to be too toxic,” Steve LaTourette (the former Republican congressman best known for his close friendship with his fellow Ohioan, Speaker John Boehner) tells The Atlantic. “I see no political will to get this done.”

Whether the time is fortuitous or not, and regardless of the positive side effects, many point to a fear of voters’ retaliation against any politician siding with a gas hike, so this matter going any further than the proposal stage is unlikely.

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