Get Your Pom Poms Ready
I market to a small walkable neighborhood with a hyper-focused blog. It’s my own little petri dish. There are all forms of real estate – SFR, town houses, lofts rentals. There’s also a variety of restaurants, a chain grocery and coffee shops.
The task: Become the face of the community.
The question: How?
The solution: Recruit.
Surprise
I thought I was going to get kicked out on my keester, but I approached the businesses with a cheer: Reciprocity! R-e-c-i-p-r-o-c-i-t-y! I’ll market you – you market me. Something totally unexpected happened. They said yes. Huh? What? Yes, we’d love to.
Remarkably it wasn’t just the sole proprietors. The chains are jumping in too. And guess what? The big daddys have marketing departments. See the vision?
You go into a shop or restaurant in this little pocket carrying a discount card that I’ve delivered and sign your check with a pen with my blog address on it – oooh, I can hear the clicks on my blog now. They’ve tripled. Business yet? Nope. I’m not discouraged. I’m expanding to another neighborhood.
Get out there and network – make friends. This will work in your neighborhood too.
