Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business Articles

Dang! 39% of all online purchases are made on Amazon

An overwhelming majority of online shopping is done through Amazon – 39% in fact, which is more than the top twenty one biggest online retailers combined.

amazon

amazon

Amazon wins again

Monster merchant Amazon.com has outdone itself once again, coming out as the number one site for online holiday purchases, despite attempts by other big box retailers like Wal-Mart and Target to offer competitive discounts and free delivery.

bar

Sales keep growing (and growing, and growing)

Between November 1 and December 6, Amazon took 39.3 percent of all online spending, up a few points from last year’s 37.9 percent, according to Slice Intelligence, which collects data from the email receipts of 3.5 million online shoppers.

In order to reach 39 percent of sales, you’d have to combine the sales from the next twenty one top online retailers, including big names like Wal-Mart, Target, Best Buy, Macy’s, Nordstrom, and Home Depot.

As you might imagine, online shopping increases significantly in the months of November and December, as people buy gifts for the holidays and spend their Christmas bonuses. Forrester Research says that online spending increases 11 percent during November and December, up to $95.5 billion. Sales spike again during the second week of December, as people shop for last-minute holiday gifts. And while online sales generally grow about 15 percent during this week, Amazon’s sales increased 19.5 percent.

The heart behind it all: two-day shipping and one-hour shipping

Amazon’s success is largely due to its fast infrastructure. The company has spent twenty years and billions of dollars building warehouses and shipping hubs in 69 cities around the United States. This has made it possible for the company to offer highly competitive and fast shipping options. Amazon won customers over with two-day delivery service, and has now expanded one hour Prime Now deliveries in several cities.

Advertisement. Scroll to continue reading.

Big investments paid off

According to Ken Cassar, vice president of Slice, Amazon’s founder and CEO Jeff Bezos “was beaten up for a long time” for making big investments in infrastructure that, at the time were a “drain on profitability.” It turns out, those investments were well worth it, and are paying off big time now that the site is dominating holiday e-commerce.

#Amazon

Ellen Vessels, a Staff Writer at The American Genius, is respected for their wide range of work, with a focus on generational marketing and business trends. Ellen is also a performance artist when not writing, and has a passion for sustainability, social justice, and the arts.

1 Comment

1 Comment

  1. Pingback: The Joe Rogan Experience Episode 740 with Thaddeus Russell – JREfan.com

Leave a Reply

Your email address will not be published.

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Business News

Amazon is no stranger to antitrust violations, especially in the state of CA, now for limiting sellers and driving up prices.

Business News

After losing a number of employees in a specific NJ warehouse, Amazon adds AC and fans, but denies claims of deplorable work conditions.

Tech News

With the rise in popularity of TikTok and short-form video content, Amazon is the next company to innovate its own video-heavy feature.

Business News

Using Amazon One’s palm-to-pay at Whole Foods is coming soon to a store near you if you’re at one of the 65 Whole Foods...

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.