As agents we have a responsibility to help our clients
I’m all for doing whatever I can to help my clients not just purchase or sell a home, but live a better life. I get asked questions all the time in fields out of my area of expertise that I do my best to answer or help my clients (and friends) find the answers to. As agents we build networks of people we can refer to, people we can call with questions, and people we trust to do the best for the people that have placed their trust in us. We’re a loving, caring, giving bunch overall (sure, we have our moments). We want to see people happy, we want them to succeed, we want what’s best for them. So why is it that we keep diluting ourselves?
I am still what I consider a fairly new agent (I’ll be saying that when I’m 50) and I’ve heard stories about it before, but now its up close and personal. Its happening in my office and around town. As the real estate market squeezed some agents out of the business, some stayed, but elected to try new opportunities to meet their bottom line. I have seen several recent “bottom line fluffers” including everything from selling e-books to multi-level marketing schemes, selling trinkets to selling health-care savings programs (not insurance, but I will use it for lack of a better word). While I see the need for some of these products in the world, I don’t see the need for them in real estate. We come across many people in the course of our business, but by selling them things outside of our realm (real estate) are we not cheapening our profession? Are we not telling the consumer that we’re not good enough to do real estate full time, but while we have their ear could we pitch them the latest Amway or Avon products so that we can “earn a buck.” I find it distasteful and a sore on the industry. Maybe I’m just too naive and green to realize we all have to worry about the bottom line (I know I worry about mine all the time), but at what cost? An industry that’s already looked down upon now hawking wares out of their cars as they tell a seller they can get their home sold, no problem. Do we switch name tags when we sell the other products or do we reel people in with low cost health care and then get them to buy a house? Should I change the car magnets to my 1-800-GET-SLIM (I hope that’s not a real company, I just made it up) ones as I head to my next listing presentation?
Where do we draw the line?
Maybe its my rock ‘n roll life that causes me to think like this, I don’t know (perhaps that’s why I can’t wait to read the comments and am typing like a madman to get this post completed). I suffered through long droughts in the music industry. Try taking five years to record an album with little income, even though you had just come off two of the best years of your life financially. Its not easy, I know first hand. I made sacrifices, I did what I could, but I didn’t cheapen what I did by trying to hawk Avon to our fans. For lack of a better way to put it, I suffered for my art (I hate that phrase). I had a passion and I stuck to it. Come hell or high water, I was going to succeed at what I did. Real estate isn’t easy to break into. Its a tough, competitive world that you have to make a name in before you become the superstar you want to be and obtain the level of business you desire.
So which are you, A-1 or Heinz 57?
Are you off in 57 different directions or are you the king of steak sauces? Are you A-1 with your clients? Are you focused and defined or are you selling beans, pickles, and ketchup? I know when I’m sitting in front of a Texas sized Ribeye which one I’ll reach for. And your potential and current clients will too.
(The irony of the fact that Heinz is a very successful company is not lost on me, please bear with me – and hey, its my post anyway, I’ll make as many weird comparisons as I want.) I do want to note that I am a firm believer in the fact that everyone can run their business how they want and if you choose to do this, that’s your call. For me, I just don’t get it and see it as a stigma that we will have to battle down the road.
“House has spark” – burning up the MLS with typos and other bloopers
The year is starting a march toward its natural ending, friends…and it seems a few real estate careers may be also. This week I found some real head-scratchers in local real estate ads and the MLS. However, I get submissions from all over the U.S., so no one is safe from the eyes of the Blooper Scooper. Check out these blunders:
Do You Smell Smoke?
“House has spark” (Apparently your real estate career isn’t the only thing going up in smoke.)
“Big pep area in kitchen” (Is that the cookie jar where Mommy Dearest stashes her uppers?)
“Dull Viking ovens” (Methinks there’s something in the cookie jar that will perk up those dull Vikings.)
“Large greenhose in back” (Large, naked Jolly Green Giant in yard.)
“Mush added to this house” (Was that the overflow from between your ears?)
I Think I See Flames
“Beautifully remolded guest” (Another cosmetically-altered Barbie hits the Hollywood party circuit.)
“Enjoy a drink poolslide” ( Hell, if the pool is sliding, I’ll need a whole pint of Jack.)
“Each bedroom has own bedrooom” (Hello-o-o, Alice, how are things down there in the rabbit hole?)
“Separate pod to build GH” (That should please my pea-sized buyers.)
“Play room for the kiss” (Something tells me this is the back seat of a ’67 Chevy.)
“Ideal for gusts” (That’s great…if you want to live in a wind sock.)
“Impaccably detailed” (Incredibly challenged)
“Stylish pewder room” (Try burning a match.)
“Stone pillars flake driveway” (Flakey agent got stoned in driveway.)
Nothing But Embers (This Week’s Fave):
“From a bygone error” (You have just written your own epitaph.)
“New bd pans inc” – Making a Splash on the MLS
I have two things to say this week: 1. When you drink, you can’t think. 2. When you drink you can’t- … uh, what was I saying? Oh, yes – the MLS. It was so full of bloopers this week that I am led to conclude that happy hour started Monday and never stopped. Read these and tell me if it is any wonder I was driven to throw back a few martinis myself:
Booze ‘N’ Fools
“Free membership to gin inc” (It seems someone else beat us to it, Martini Mary.)
“Grab now use imagination” (That’s what Arnold said to his housekeeper.)
“House has new edition” (Agent lacks erudition.)
“Babblying broke runs in back” (Bumbling buffoon runs amuck.)
“Drop by for cocktail ho” (Oh, is the Sunset Strip for sale?)
Puff ‘N’ Stuff
“Near Sacramento airpot” (I believe his name is Jerry Brown.)
“Claw me for selling” (I’m too busy clawing my eyes out over your spelling.)
“Reduction on mid-century ner Holywod” (Another mid-sixties porn star is looking for work.)
“We can sake your home” (Can I get fried rice with my sake?)
Proof or Goof
“Nice streem” (Said Grandma to Grandpa after his diaper exploded.)
“Nice for dog kids” (Uh, they’re called ‘puppies,” pal.)
“New bd pans included” (Thank you, Nurse Nancy – can you warm those first?)
“Good stable in neighborhood.” (Have you contacted Mary and Joseph?)
“Drawing for plasma” (Is this a blood-bank?)
And This Week’s Winner Is:
“Good school in areola” (Thanks for keeping me abreast of things.)
PROOF OR GOOF, FRIENDS – I’M WATCHING EWE 🙂
My secret office organization tip – Sharpies and tape
If you’re still practicing to be OCD, here is a secret I don’t typically share with anyone, but I’m willing to share with you today…
I used to be obsessed with the P-touch machine. I labeled everything. Drawers, shelves, folders, canisters, and anything that I could think of putting a label on.
But the label makers weren’t as pretty as my own handwriting and didn’t come in every color a Sharpie does, so I got the brilliant idea one day to write in light blue sharpie in my beautiful handwriting on clear tape, placed neatly on the shelves in the pantry. Visitors thought I had written on the cabinets, “what if you have to move things?” they asked. “It’s just tape, look!” I said as if I was performing a complicated magic trick.
Not just shelves!
It’s great to use this tip on files and folders so you can reuse them (especially if you have custom files or designer files), on drawers at the bottom of each section where pens and tape goes, and especially in the break room.
No more label maker, no more refill cartridges and no more mess, especially someone else’s mess! Trust me, this is an OCD person’s dream organizing tip!
Opinion Editorials1 week ago
The actual reasons people choose to work at startups
Business Entrepreneur2 weeks ago
Small businesses must go digital to survive (and thrive)
Business Finance1 week ago
Small business owners furious over more PPP fraud this week
Business News1 week ago
Hobby Lobby increases minimum wage, but how much is just to save face?
Business News2 weeks ago
RIP office culture: How work from home is destroying the economy
Opinion Editorials1 week ago
How a simple period in your text message might be misinterpreted: Tips to improve your virtual communication
Business Marketing2 weeks ago
Bite-sized retail: Macy’s plans to move out of malls
Opinion Editorials1 week ago
How Peloton has developed a cult-following