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Lead Generation
How to
Where to look for your next short sale listing
As the economy shifts, short sales in real estate continue to be a commonality, and many real estate agents are learning how to improve their skills in performing these types of listings.
Business Marketing
Nurture your leads to turbo-charge your business growth
Maximizing leads
You get a new lead. Now what? Do you take down their contact details? Put them in your contact management system? Simply jot...
Lead Generation
Gear up for 2012 with short sale leads – tips and tricks
Are Short Sales Part of Your Business Plan?
With 2012 just around the corner, everyone and her (his) mother is talking about how to make...
Lead Generation
ReferralKey – budding online referral network with a twist
ReferralKey
New service ReferralKey is gaining traction in the professional world by offering rewards in exchange for referrals through a simple sign up process....
Business Marketing
The psychology of losing something
A few months ago, I received a very nice email from Gist. They basically said, "Hey, we miss you", you haven't logged...
Lead Generation
Realtors, answering the phone is not sexy, but…
Answering The Phone Is Not Sexy but....
I know, I know... this has been said before and so many times. I know, I know, we all...
Coaching
Reality checking real estate market conditions – feelings, perceptions and facts
My perception of reality isn't always factually accurate.
Mostly I'm a positive guy. Â But every other day or so, I think and feel like opportunities are scarce...
Coaching
Is it time to bury the past and rise up? Is it time to advise “buy”?
It's 2011. Â Not 2010 or 2009. Â Viva 2011
What's your real estate market like this week? Â Is it better than it was a year or...
Business Marketing
Blogging: A Time Suck or Sweet Sunshine?
Time Suckage
Blogging isn't the Holy Grail, a magical Silver Bullet or a Savior. Â For some, it really is a time-suck, a distraction or a...
Business Marketing
Can real estate consumers tell what you do best? They better
I recently wrote about the importance of your real estate marketing having a Unique Sales Proposition. A core offering that stands out above everything...
Business Marketing
Should agents focus on building their personal brand?
One of my favorite TV shows is The Apprentice, so much so that I even watched the US version and developed a slightly worrying...