Realtor.com launched their new iPhone application and gave a few of us the chance to play with it and tear it to pieces before the launch (maybe they didn’t quite put it that way, but it’s the way I’m approaching it).
When I first open these new apps, I always think of the intent and this one is pretty obvious. The Realtor.com iphone app iss totally and completely designed with the end consumer in mind (sorry Realtors if you thought it could be about you). It’s about providing the latest property information in the quickest, easiest and most user friendly fashion possible.
When you open the app, a home screen gives you several options, including searching for nearby homes for sale, nearby open houses or perform a new search by location or MLS ID. You can allow for the app to use your current location and it actually gives you nearby listings currently for sale (also giving you the option to narrow down your criteria). This can be really cool if you are driving in a neighborhood and just want to get property information without having to even get out of the car or make a phone call. (Bad for agents that rely on the client to actually make that call to capture their business).

You can view a map option or a list option of properties and are able to actually click on any given one and get detailed information, not only on the property, but also the listing agent and the brokerage (very similar to what you see on Realtor.com). You can scroll through photos of the listing and turn the phone to get bigger photos and you can save the property and include notes to go with it.

What’s even more fascinating is the option to contact the listing agent on the spot. You can call them by clicking on their telephone number, you can email them, visit their site and add them to your contacts. (I know I’m an over achiever, but wouldn’t it be cool if you could tweet or facebook them as well?).

My favorite feature is the “drive around and use your location” to find listings – but you can also enter an address for a particular listing and/or its surrounding competitors and even enter the MLS number.
Great move on Realtor.com to empower the consumer. Personally, an educated consumer is the best one in my book, but here’s the beef many will have…You can now say “Buh Bye” to Buyers’ Agents, with this app, listing agents will have the upper hand – this will give quick and easy information to the local consumer (not the end for those buyers agents that work with absentee and relocating clients).
Problem?
I can now see me getting bombarded by calls from people who “forget” to tell me they are working with another agent and just wanted quick info. I can also see my clients calling other agents just because their information was handy. We’ll just have to see how this extra communication tool will evolve….it could be detrimental for many.
The question of who does Realtor.com work for will inevitably come up. Many will criticize this as a tool of disintermediation, but if we are smart, we will not only know how to use this information in our favor, but we will welcome it with open arms. I do wonder if it could be possible to personalize this particular iphone app for a fee so that Realtors can offer it to their clients (of course I would try to come up with a win-win for everyone).
For now it’s time for everyone to make sure their contact information is correct on their listings, and especially Realtor.com. Listing agents will have the ability to answer inquiries on the spot, staying above the competition with customer service always at the top of the priority list.
And for the record, I’m not associated with Realtor.com, so feel free to kill it if you have the itch.
Brian Brady
March 4, 2008 at 8:13 pm
This is one helluva vendor bash/rant. I’m proud of you.
Brian Brady
March 4, 2008 at 8:15 pm
Now that you’ve got the eyeballs (oh…they’re coming), be prepared to moderate a good discussion.
Teresa Boardman
March 4, 2008 at 8:22 pm
Not sure who you ar aiming at but if it is the non real estate web sites like Trulia and Zillow that make money off of our listings and our conversations they should be here shortly to leave a comment. They will tell you what a great service they do consumers and how generous they are. I thought they were non profits here to help us all. LOL
Candy Lynn
March 4, 2008 at 8:24 pm
Benn:
ok now tell us what you really think!
Actually great perspective on issues. As an old retailer – no product – no store makes sense.
As a REALTOR(R) we own the listing but not the actual product that changes hands- the real property. The difference is the bilateral listing contract between the seller & the listing broker. As party to a bilateral contract we own the listing.
All this makes sense in the old web 1.0 but what about the new web 2.0? How do we as REALTORS (btw – I HATE THE USE OF CAPS FOR realtor) keep pace in web 2.0?
Rob Aubrey
March 4, 2008 at 8:43 pm
yeah what he said
Ines
March 4, 2008 at 8:45 pm
What I can’t understand is why they talk trash about us if we are the ones that provide their content – we provide the merchandise they need to survive. I say let’s cut them off!
Erion Shehaj
March 4, 2008 at 9:14 pm
Benn
What a rant!
Pardon my being slow, but can you tell us what company you are referring to so we know who to hate? And what do you mean by “badmouthing realtors” … Can you provide a link?
Rob Aubrey
March 4, 2008 at 9:18 pm
#8 There are a handful that the shoe fits, don’t be prejudice.
Brad Nix
March 4, 2008 at 10:03 pm
Solid rant on real issues about Zillow, Trulia, Roost, et al. I say you have to throw Realtor.com into the mix as well. If NAR really wanted to help it’s membership, shouldn’t it roll out a higher level basic service to equal these search alternatives before upcharging us to death? I think the generic rant fits as there are so many companies and associations this could pertain to it would be unfair to single just one out.
Ryan Hukill
March 5, 2008 at 12:18 am
Benn, all I can say is ‘BRAVO, my friend, BRAVO!’
Greg Cremia
March 5, 2008 at 7:58 am
Sounds like somebody got a rude phone call from a telemarketer selling leads.
One thing the web has shown is that consumers typically are not looking for agents. They are looking for real estate and they want it now. They don’t want to fill out a form and wait to be contacted.
Lead generators provide agents. This is not what consumers are looking for. Without listings their value will continue to diminish in the consumer’s eyes.
Rick Grant
March 5, 2008 at 11:00 am
Passion. That’s a good thing.
Part of the problem is that this is a really confusing issue to consumers. I know it shouldn’t be, but the truth is they think that either real estate agents own the listings, aggregating websites own them or that they are just public record data. Real estate brokers own real estate listings and agents are the workers that basically do what these websites you’re bashing do, wave the listings under a prospect’s nose and hope for a piece of the action. Sure some agents are great, but the vast majority are pretty awful.
Brokers have been wrestling with this issue for many years, both with their own boards, the NAR and other online information providers. The feature I just finished for Mortgage Banking Magazine talks about Bank on Real Estate, yet another information provider that is working with RE Brokers to put their listings on bank websites. Prepare for more ranting. But as the CEO of one of the nation’s largest brokerages told me for the story, a database that isn’t used is worthless. That data will be leveraged. It’s a fact of life.
If you’re a broker and you don’t want anyone using your listings, don’t allow it. If you’re an agent and you’re angry that someone else is out there getting paid on information your broker is also making available to you, fight back. Power up your website. Write a blog. Do some marketing. Be one of the great agents and leave the competition to the Devil. I guarantee you it will do more for your business than writing this post has done for mine. 🙂
Good luck out there.
Trevor Smith
March 5, 2008 at 2:44 pm
I think it may be unfair to direct your hate in such general manner…. It’s like taking a shotgun to all of Real Estate 2.0.
Directing your hate more precisely would probably carry more weight, substance, and meaning.
Benn Rosales
March 5, 2008 at 3:09 pm
Yeah, generalizing is a bitch, and so is disruption used to steal product. Everything I’ve said is truth, if the shoe fits, wear it with caution.
Matt Scoggins
March 5, 2008 at 3:46 pm
One of the best posts I’ve read in a while! Great job, Benn.
Teresa Boardman
March 5, 2008 at 4:55 pm
Benn, I just have to ask, it has been bothering me ever since I saw this post. Did you draw the picture yourself or was it done by a pro?
Benn Rosales
March 6, 2008 at 9:22 am
Teresa, a child prodigy drew this work of art…
Sue
July 4, 2008 at 8:09 pm
Benn, I admire your candor. I agree that realtor.com should be thrown in there. They are way out of line with their prices and where would be be without our listings…