How to
Real Estate SEO
Coaching
Disputing a property’s value in a short sale: turn a no into a go
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Coaching
Short sale standoffs: how to avoid getting hit
The short sale process can feel a lot like a wild west standoff, but there are ways to come out victorious, so let’s talk about those methods:
Coaching
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Bob
March 7, 2009 at 11:42 am
Jack,
You make it sound like SEO is simply content. Am I misunderstanding you here?
Doug Francis
March 7, 2009 at 12:06 pm
Thanks for this insight, amazingly targeting toward me. This is the concept that I have been developing for the past two weeks with my team of two clients. A total rework of my strategy. I’m excited and totally on-board.
Marc Fuller
March 7, 2009 at 7:54 pm
I agree that content is ever more important to Real Estate SEO. (Particularly with advances like Google’s semantic indexing.)
But like a good real estate transaction is a balance of price and terms, effective real estate SEO is a balance of content and structure.
Put all the best and most content in a poorly structured website codebase and you will have at best mediocre SEO and search marketing results.
I would also suggest that it is better to place all your content under one domain to increase content mass, ranking, enhance your branding and reduce bounce rate.
Leslie Martin
March 8, 2009 at 8:06 am
It’s good to see someone backing up what my web guy has been telling me. It’s about getting your voice out there regarding your listings. Blog about them, Facebook about them, etc. And, link all that to your main website. That’s what Google likes to see–content and links are the key.
Good article!
Jack Leblond
March 8, 2009 at 9:07 am
@Bob – Content is a *BIG* part of the SEO process, not the only part. As Marc points out, it’s important to also have a good structure.
@everyone – There are numerous steps in the SEO process, please don’t think I am saying this is all you do – content is just one piece of the puzzle. My goal for this article was simply to let you know that when it comes to SEO, it does not mater what your site is about, the process and procedures are the same. Don’t let the people who “specialize in Real Estate SEO” pull the wool over your eyes.
Richard Stabile Bergen County Real Estate
March 8, 2009 at 3:06 pm
Jack,
It is all in the words. The search engines like the right words, pictures with tags, videos, and properly structured titles and descriptions. Also, links are important to move up. However, Yahoo is starting to derank all locals and use all the national sites, even in local markets. This is crazy but I think they want people to have to pay to get the clicks. The data miners are going to sell the brokers back the leads on their own listings, HA!
I believe SEO is dying in these markets! There is an oligopoly plan to scoop the positions.
Jonathan Phan
March 9, 2009 at 3:57 pm
Good information.
Claire
March 9, 2009 at 4:08 pm
I like what you said, “You sell homes, neighborhoods, lifestyles–people’s dreams.” My husband and I like helping people find their “home”. In our website we have been using information, pictures and videos in webpages and blogs to help people discover certain neighborhoods or subdivisions. Thank for reinforcing what we are doing.
ShaunsHouses
March 9, 2009 at 5:17 pm
Bob and Jack,
SEO is simply content. From what I’ve research, SEO should be based on human popularity rating vs search engine stuffing for lack of a better word. good article.
Ken Montville - The MD Suburbs of DC
March 9, 2009 at 7:56 pm
An interesting take on SEO especially the “blended SEO” tip and the permission to actually blog about my listings.
Kirk
March 9, 2009 at 11:30 pm
Hey Jack, speaking of SEO one of the best ways to pick up some “magical” SEO points is to use a page name.
Instead of “p=10698” you would use “real-estate-seo” or something similar. Just a suggestion,,,
Jack Leblond
March 10, 2009 at 5:23 pm
Shaun – SEO is more than just content, but content is one of the most important parts. You are correct though that it should be written and presented with the reader in mind, not the engine. Under no circumstances should anyone ever try to stuff a page to rank better.
Kirk – let’s take turns, this week you be the preacher and I’ll be the choir. If this were my site it would be that way …probably. AG has been around a while and does a great of linking articles both internally and externally and that helps far more than a good “page name”. Google does index dynamic URLs, and this site does well in Google – in my mind, the link is not so bad.
Marc
March 10, 2009 at 5:48 pm
Just a little more content and then this thing will really take off!
Bob
March 10, 2009 at 7:28 pm
Content is only part of the equation. Adding more content for the sake of content isnt SEO. Not even close.
los angeles lofts
March 10, 2009 at 11:50 pm
Real estate SEO is a large monster. While content is king, there are many different ways to write the same thing. Presentation has very little to do with SEO. Remember you are competing with a million other real estate websites so you better have something valuable. Don’t forget to exchange with quality links.
Rebecca Williamson
January 9, 2011 at 2:36 pm
It is definitely important to focus on your content. All the SEO in the world cannot overcome subpar content. They’ll hit the back button and find another page that will give them the information they are looking for.