How to
REALTOR, Know Thyself
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Derek Overbey
December 18, 2008 at 12:58 pm
First off Daniel, I absolutely love Neil Diamond. He’s like a fine wine. Keeps getting better with age. But on to the actual topic. I agree with you in the fact that agents need to be who they are. I can’t tell you all the times I would get approached when I was running the marketing department of a large regional brokerage by agents who would want to do this because Agent X is doing or try this because Agent Y saw success. I would always ask them if that was what “they” wanted to do and they would almost always say no. Then we would sift through their style, personality and coverage area and tailor a program to fit their needs and the needs of their clients.
ARDELL
December 18, 2008 at 1:43 pm
Hi Daniel,
Niche = being yourself…in the right place 🙂
When the day comes that Neil can perform at X with 0 audience members vs. performing at Y with a packed house…he will still be himself, but he won’t perform at X anymore.
Knowing where Y is, is the order of the day in a marketplace of dramatically diminished volume.
Brian Block
December 18, 2008 at 3:02 pm
My wife (on my request) bought us tickets to see Neil Diamond for my birthday a few years ago in D.C. He still puts on a helluva show and though we were some of the youngest in the audience, I’ve always been a Diamond fan.
A very nice thought-provoking post.
Every agent has fridge magnets and “I Love Referral” stickers — but that doesn’t separate you from the pack.
ARDELL
December 18, 2008 at 5:55 pm
Brian,
I have never, ever had “I love referrals” stickers. They make me puke.
Jonathan Dalton
December 19, 2008 at 1:55 am
How many times did he sing a finish to Sweet Caroline? I think we got up to four here in Phoenix two months back.
Neil delivers, plain and simple. Absolutely amazing for someone nearing 70 to still strut and emote and … well … be Neil.
As for the real topic, I’m off to listen to Song Sung Blue.
Missy Caulk
December 19, 2008 at 10:23 am
At our church last week they took all the Neil Diamond songs and changed the lyric to recruit kids to mission work over Spring Break, my husband and I were cracking up.
The problem…the majority there were U of M students and except for Sweet Caroline they just didn’t get it.