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No Bamboozle! The DNA Of SUCCESS Shared In 8 Words.

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The Most Important 14 Words About The Key To Success You'll Ever Read.

What Is The DNA Of Success?

Here it is:

“Knowing What Other’s Don’t

+

Doing What Other’s Won’t.”

Smart-Action breathes life into the Universal-Success-Law equationKnowledge + Action = Success.

Knowing What Others Don’t

The more you know, the more valuable and attractive you are (provided you share it).  Let me ask you, as I ask myself:

  1. What do we know that others don’t?
  2. How do we unlearn the familiar old, the formerly friendly and currently weak obsolete?
  3. How do we embrace the unfamiliar, the uncomfortable new and the currently valuable?
  4. What new important valuable things are we learning?
  5. How are we reinventing ourselves, our value and our relevance?

If we don’t, others will drink our creamy milkshake.

Doing What Other’s Won’t

It’s pretty straight forward.  We gotta take action. Dramatic action. We gotta lift our asses off the chair bed couch, back away from computer TV water cooler screen and DO SMART THINGS.  We know what we have to do. Do we talk about it or do we DO IT?  Let’s DO IT NOW.

That Is All

Cheers friends and thanks for reading.

Ken Brand - Prudential Gary Greene, Realtors. I’ve proudly worn a Realtor tattoo for over 10,957+ days, practicing our craft in San Diego, Austin, Aspen and now, The Woodlands, TX. As a life long learner, I’ve studied, read, written, taught, observed and participated in spectacular face plant failures and giddy inducing triumphs. I invite you to read my blog posts here at Agent Genius and BrandCandid.com. On the lighter side, you can follow my folly on Twitter and Facebook. Of course, you’re always to welcome to take the shortcut and call: 832-797-1779.

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21 Comments

21 Comments

  1. Mark Eibner

    March 1, 2010 at 9:16 am

    Ken—nice piece. When you throw out all the fluff and BS, that’s what it comes down to. KISS—when looking at ROI activities, start with this end in mind.

    • Ken Brand

      March 1, 2010 at 10:23 am

      Thanks Mark, yeah, nothing happens unless you know something and do something. Cheers.

  2. Katie

    March 1, 2010 at 2:38 pm

    Love it, so true!!

    • Ken Brand

      March 1, 2010 at 3:19 pm

      Amen Katie. Thanks for the comment – Rock ON.

  3. Justin Boland

    March 1, 2010 at 2:41 pm

    This is surely an article that’s been written 10,000 times too many, but I have gotta hand it to you — this was a master class on Being Concise. You really nailed it. A tip of the hat to you, sir.

    • Ken Brand

      March 1, 2010 at 3:25 pm

      Justin, true words, there’s nothing new under the sun, therefore, short and sweet. Thanks for the compliment. Cheers.

  4. Nashville Grant

    March 1, 2010 at 6:37 pm

    How provocative would you be on your blog? In other words, I am considering writing the truth, the whole truth, so help me God about a few developers, but fear being black balled. What would you do?

    • Ken Brand

      March 1, 2010 at 6:52 pm

      I’d be provocative, but careful not to be suicidal. Here’s the the thing, there have been and there will be law suits of libel, defamation, slander, etc. Bottom line, even if every word is the pristine truth, if you’re sued, you have to defend yourself, that costs money, big money and big time. Even if you win, you lose.

      My advice, don’t do it. If there’s some nefarious activity, it will surface on it’s own. If you see something in the news, link to it. In the mean time, steer your clients in the proper direction, but don’t use your blog or social media to fight that battle. You might win a skirmish and lose the war.

      My 2 cents.

      • Nashville Grant

        March 1, 2010 at 7:00 pm

        Reading between the lines…send the info I have to local media first. Thanks Ken.

        • Ken Brand

          March 1, 2010 at 8:07 pm

          Grant, even I can’t read between my lines, I’m not suggesting you send it to the local media. I’m saying, focus on what you do and don’t be the publisher. If you see something worth linking to, then do so.

  5. CindyinIndy

    March 1, 2010 at 9:50 pm

    In a word, “execution”. Most Realtors are high “I’s” and the planning is far more fun than the actual doing. I’ve watched nearly 25 Realtors start blogging on my town and at first I was “oh no” and after 18 months, I’m the only one still doing it every 4th day. My position on Google is hard earned in time, but I remain consistent if nothing else.

    • Ken Brand

      March 2, 2010 at 7:31 am

      Good point CindyInIndy (love that handle), I struggle with my pinhead in the clouds. I mean I have a million great ideas, but if I don’t actually do some of them I’m sunk. Awareness is the step I think. And your point about Google and our long tails in general is important. ELB’s are the Exponential Little Bits add up over time. The key thing, get started, little by little, it adds up. Cheers.

  6. Mike Bowler Sr.

    March 1, 2010 at 10:33 pm

    Ken, good points, most are not willing to pay the price as Cindy pointed out above with the Bloggers. I was just commenting tonight about the information overload. It is almost a full time job to stay abreast and sort through what is valuable and what’s not in our industry today, in addition to marketing real estate. Trends are becoming more fast paced and can be complicating chores, if we allow them to be. I am speaking of social media, RTB, RPR, business models, being green, etc etc. Your title says it all: “Knowing What Other’s Don’t
    plus –>>>Doing What Other’s Won’t.” will make all of us who communicate better at what we do. Thanks, Mike

    • Ken Brand

      March 2, 2010 at 7:34 am

      You’re right Mike and I often feel overwhelmed too. Like you said, keeping up is a full time job, just like every other successful professional, what ever you field, you have to keep your eyes, ears and mind wide open. While the lazy lounge, winners scramble. Thanks for the comment.

  7. Susie Blackmon

    March 2, 2010 at 6:39 am

    You always make excellent points. Sharing is where it’s at, and keeping up with the new info is a passion of mine (one of them anyway). I’ve learned from teaching that most realtors won’t put in the time and diligence required to blog, etc. They are missing so much! Earning trust and respect takes lots of time and consistency. Over the past few years of studying and learning real estate, I have to be honest and tell you I wonder more every day why I don’t call myself a consumer advocate rather than a realtor. The mindset that real estate is always the best investment over time has been blown out of the water. Doing what others won’t …. hmmm, that rings a loud bell with me. 😉

    • Ken Brand

      March 2, 2010 at 7:39 am

      Thanks @SusieBlackmon, your point is well taken. I don’t think “lazy” or “casual” is a real estate agent affliction, it’s human nature. Actually, I’m thankful for it, more people were kick-ass, it’d make succeeding more difficult. As for doing what other won’t, I hear you, this is the source of great advantage, adventure and sometimes trouble;-) Cheers Susie, have a BIG day.

  8. Nick Sweeney, DotLoop Social Media

    March 3, 2010 at 1:25 pm

    Very nice equation there, Ken. Well played…

    • Ken Brand

      March 17, 2010 at 3:07 pm

      Thanks Nick, every squirrel finds a nut now and then. I think I found one here. Cheers.

  9. Ken Jansen

    March 17, 2010 at 2:56 pm

    Wow..such a fantastic summary in 8 words. I am going to print that off and hang it by my desk. Nice job.

    Ken

    • Ken Brand

      March 17, 2010 at 3:09 pm

      Thanks Ken. You’re not just saying that because we have the same name are you? Ken is a fantastic name isn’t it? Yeah, it’s my new mantra, easy to remember and keeps me focused when I’m VERY easily distracted. Cheers Ken.

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Business Marketing

Use the ‘Blemish Effect’ to skyrocket your sales

(MARKETING) The Blemish Effect dictates that small, adjacent flaws in a product can make it that much more interesting—is perfection out?

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blemish effect

Presenting a product or service in its most immaculate, polished state has been the strategy for virtually all organizations, and overselling items with known flaws is a practice as old as time. According to marketing researchers, however, this approach may not be the only way to achieve optimal results due to something known as the “Blemish Effect.”

The Blemish Effect isn’t quite the inverse of the perfectionist product pitch; rather, it builds on the theory that small problems with a product or service can actually throw into relief its good qualities. For example, a small scratch on the back of an otherwise pristine iPhone might draw one’s eye to the glossy finish, while an objectively perfect housing might not be appreciated in the same way.

The same goes for mildly bad press or a customer’s pros and cons list. If someone has absolutely no complaints or desires for whatever you’re marketing, the end result can look flat and lacking in nuance. Having the slightest bit of longing associated with an aspect (or lack thereof) of your business means that you have room to grow, which can be tantalizing for the eager consumer.

A Stanford study indicates that small doses of mildly negative information may actually strengthen a consumer’s positive impression of a product or service. Interesting.

Another beneficial aspect of the Blemish Effect is that it helps consumers focus their negativity. “Too good to be true” often means exactly that, and we’re eager to criticize where possible; if your product or service has a noticeable flaw which doesn’t harm the item’s use, your audience might settle for lamenting the minor flaw and favoring the rest of the product rather than looking for problems which don’t exist.

This concept also applies to expectation management. Absent an obvious blemish, it can be all to easy for consumers to envision your product or service on an unattainable level.

When they’re invariably disappointed that their unrealistic expectations weren’t fulfilled, your reputation might take a hit, or consumers might lose interest after the initial wave.

The takeaway is that consumers trust transparency, so in describing your offering, tossing in a negative boosts the perception that you’re being honest and transparent, so a graphic artist could note that while their skills are superior and their pricing reasonable, they take their time with intricate projects. The time expectation is a potentially negative aspect of their service, but expressing anything negative improves sales as it builds trust.

It should be noted that the Blemish Effect applies to minor impairments in cosmetic or adjacent qualities, not in the product or service itself. Delivering an item which is inherently flawed won’t make anyone happy.

In an age where less truly is more, the Blemish Effect stands to dictate a new wave of honesty in marketing.

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Business Marketing

Who’s teaching Gen Z to adapt to working with other generations

(BUSINESS MARKETING) Gen Z patch 1.1: How to work with other generations. The newest tech savy generation might need an update to work well with others

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generation z

We know the current work force is made up of a multitude of generations which is the first time so many have been working at the same time in history and this is should be absolutely fascinating to dig in to the research and how this drastically affects businesses.

To think how we each have our work ethic and style influenced by so many factors on how and when (and where) we were raised, plus what generation our parents were in and what was passed down to them from the generation before. Millennials received a lot of attention for being entitled and lazy. Gen X receive constant jokes that they are the forgotten generation. And let’s not forget the cringe-worthy “OK Boomer” meme theme recently.

Now we have moved on to Gen Z (b. ~ 1997-2012) in the work force and many are currently attending college. There were other considerations for their name: Gen Tech, Gen Wii, Net Gen, Digital Natives, Plurals, and Zoomers. If you google about them, there are many books to read about this generation that has never NOT known technology.

They are used to being seconds away to finding an answer on Google, sending their current status to friends via a fun picture or video and learning anything they want to learn via their laptop (for example on YouTube, LinkedIn Learning, Google online courses, Udemy, Teachable, among others). They are no strangers to businesses evolving to continue to be consumer-minded and have an app for that when it comes to convenience like: ordering your coffee before you get there, order a ride from no matter where you are, order your groceries online and pick them up outside the grocery store or (gasp!) even have them delivered to you via some other third-party app. And let’s not forget, there better be Wi-Fi on the plane.

There are a lot of wonderful things about every generation and maybe some things we all contribute to regarding stereotypes. No matter age, experience or style, it’s key to learn about the people you are working with (peers, supervisors, leadership teams) or if you are an entrepreneur and business owner: your customers and any differences needed for them (should you be on Tik Tok? Is Instagram still where it’s at? How do you add online appointments to your site? Do you need an app for that?).

In this world of instant gratification, we have all adapted to the conveniences of technology so why would this new generation be any different. There’s been research shared with how they shop and even how they learn. Is anyone teaching them about those that came before them when they enter the work force or look to gain professional experience working with entrepreneurs, startups or small business owners?

I’d like to recommend taking a look at Lindsey Pollak’s research, read or listen (thank you, Audible) to her latest book, The Remix, How to Lead and Succeed in the Multigenerational Workplace and even her new podcast, The Work Remix, for any limited on time or attention span. It is really powerful how she is able to easily translate lots of research in to actionable items (let’s bring back apprenticeships! Skip the ping pong table for more time in nature!). She is kind and provides refreshing ideas on how to adapt our work styles to others as well as what is important in the workforce. She is also really against generational shaming. ALL OF IT. And that’s beautiful.

So, before we roll our eyes and throw a generational comment at someone, can we get to know each other better and be flexible and adaptable in how we find and work toward our common goals? For one, I’m excited working with iGen and am always asking myself (as a loud and proud Gen Xer) how I can adapt or meet their learning styles. All in fun, I do wish they would read my emails but I might have to let that go and get more used to text.

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Business Marketing

Malomo helps online retailers keep up with retail giants

(BUSINESS MARKETING) With giant companies like amazon able to offer free shipping, and super fast arrival times, how can a smaller company keep up?

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Malomo home page

When Amazon is out here offering two-day shipping on all kinds of products from televisions to toothbrushes, ordering something from a smaller online retailer can have an almost humbling effect.

When faced with a basic UPS tracking number and shipping email, you realize how accustomed you’ve gotten to receiving play-by-play shipping information and a little photograph of your package when it arrives at your front step.

People have come to expect a lot from their online shopping experience. Huge online retailers, like Amazon, are crafting these expectations as another strategy to edge out competition. It’s all by design. So, how are smaller companies supposed to keep up with this demand?

Online retailers need tools that allow them to compete with the big boys and Malomo is here to help. Malomo is a shipment tracking platform designed for ecommerce marketers who want to level up their customer experience. Their mission is to help brands build authentic relationships with customers. Their platform allows online retailers to keep their customers up-to-date with shipping information using a beautiful branded platform.

Malomo could be a game changer for online retailers looking to build a more faithful customer base. Malomo’s platform can do so much more than send tracking information. The platform adds another layer to the customer journey by letting you create a digital space where your business can continue to build that customer brand connection.

Online retailers can use the platform to inform customers if there are any issues with their order such as a late shipment or a problem with an item. The platform can also be used to advertise other products, educate customers about the brand, or send targeted coupons.

In addition to offering a beautiful platform, Malomo provides online retailers with valuable analytics on customer behavior such as click-through rates on tracking information. Malomo integrates with popular ecommerce platforms such as Shopify making it a smooth addition to your overall strategy.

By integrating these ecommerce tools online retailers can harness the power of data to improve their customer experience, drive future sales, and keep up with customer demands for a world-class shipping experience.

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