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No Bamboozle! The DNA Of SUCCESS Shared In 8 Words.

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The Most Important 14 Words About The Key To Success You'll Ever Read.

What Is The DNA Of Success?

Here it is:

“Knowing What Other’s Don’t

+

Doing What Other’s Won’t.”

Smart-Action breathes life into the Universal-Success-Law equationKnowledge + Action = Success.

Knowing What Others Don’t

The more you know, the more valuable and attractive you are (provided you share it).  Let me ask you, as I ask myself:

  1. What do we know that others don’t?
  2. How do we unlearn the familiar old, the formerly friendly and currently weak obsolete?
  3. How do we embrace the unfamiliar, the uncomfortable new and the currently valuable?
  4. What new important valuable things are we learning?
  5. How are we reinventing ourselves, our value and our relevance?

If we don’t, others will drink our creamy milkshake.

Doing What Other’s Won’t

It’s pretty straight forward.  We gotta take action. Dramatic action. We gotta lift our asses off the chair bed couch, back away from computer TV water cooler screen and DO SMART THINGS.  We know what we have to do. Do we talk about it or do we DO IT?  Let’s DO IT NOW.

That Is All

Cheers friends and thanks for reading.

Ken Brand - Prudential Gary Greene, Realtors. I’ve proudly worn a Realtor tattoo for over 10,957+ days, practicing our craft in San Diego, Austin, Aspen and now, The Woodlands, TX. As a life long learner, I’ve studied, read, written, taught, observed and participated in spectacular face plant failures and giddy inducing triumphs. I invite you to read my blog posts here at Agent Genius and BrandCandid.com. On the lighter side, you can follow my folly on Twitter and Facebook. Of course, you’re always to welcome to take the shortcut and call: 832-797-1779.

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21 Comments

21 Comments

  1. Mark Eibner

    March 1, 2010 at 9:16 am

    Ken—nice piece. When you throw out all the fluff and BS, that’s what it comes down to. KISS—when looking at ROI activities, start with this end in mind.

    • Ken Brand

      March 1, 2010 at 10:23 am

      Thanks Mark, yeah, nothing happens unless you know something and do something. Cheers.

  2. Katie

    March 1, 2010 at 2:38 pm

    Love it, so true!!

    • Ken Brand

      March 1, 2010 at 3:19 pm

      Amen Katie. Thanks for the comment – Rock ON.

  3. Justin Boland

    March 1, 2010 at 2:41 pm

    This is surely an article that’s been written 10,000 times too many, but I have gotta hand it to you — this was a master class on Being Concise. You really nailed it. A tip of the hat to you, sir.

    • Ken Brand

      March 1, 2010 at 3:25 pm

      Justin, true words, there’s nothing new under the sun, therefore, short and sweet. Thanks for the compliment. Cheers.

  4. Nashville Grant

    March 1, 2010 at 6:37 pm

    How provocative would you be on your blog? In other words, I am considering writing the truth, the whole truth, so help me God about a few developers, but fear being black balled. What would you do?

    • Ken Brand

      March 1, 2010 at 6:52 pm

      I’d be provocative, but careful not to be suicidal. Here’s the the thing, there have been and there will be law suits of libel, defamation, slander, etc. Bottom line, even if every word is the pristine truth, if you’re sued, you have to defend yourself, that costs money, big money and big time. Even if you win, you lose.

      My advice, don’t do it. If there’s some nefarious activity, it will surface on it’s own. If you see something in the news, link to it. In the mean time, steer your clients in the proper direction, but don’t use your blog or social media to fight that battle. You might win a skirmish and lose the war.

      My 2 cents.

      • Nashville Grant

        March 1, 2010 at 7:00 pm

        Reading between the lines…send the info I have to local media first. Thanks Ken.

        • Ken Brand

          March 1, 2010 at 8:07 pm

          Grant, even I can’t read between my lines, I’m not suggesting you send it to the local media. I’m saying, focus on what you do and don’t be the publisher. If you see something worth linking to, then do so.

  5. CindyinIndy

    March 1, 2010 at 9:50 pm

    In a word, “execution”. Most Realtors are high “I’s” and the planning is far more fun than the actual doing. I’ve watched nearly 25 Realtors start blogging on my town and at first I was “oh no” and after 18 months, I’m the only one still doing it every 4th day. My position on Google is hard earned in time, but I remain consistent if nothing else.

    • Ken Brand

      March 2, 2010 at 7:31 am

      Good point CindyInIndy (love that handle), I struggle with my pinhead in the clouds. I mean I have a million great ideas, but if I don’t actually do some of them I’m sunk. Awareness is the step I think. And your point about Google and our long tails in general is important. ELB’s are the Exponential Little Bits add up over time. The key thing, get started, little by little, it adds up. Cheers.

  6. Mike Bowler Sr.

    March 1, 2010 at 10:33 pm

    Ken, good points, most are not willing to pay the price as Cindy pointed out above with the Bloggers. I was just commenting tonight about the information overload. It is almost a full time job to stay abreast and sort through what is valuable and what’s not in our industry today, in addition to marketing real estate. Trends are becoming more fast paced and can be complicating chores, if we allow them to be. I am speaking of social media, RTB, RPR, business models, being green, etc etc. Your title says it all: “Knowing What Other’s Don’t
    plus –>>>Doing What Other’s Won’t.” will make all of us who communicate better at what we do. Thanks, Mike

    • Ken Brand

      March 2, 2010 at 7:34 am

      You’re right Mike and I often feel overwhelmed too. Like you said, keeping up is a full time job, just like every other successful professional, what ever you field, you have to keep your eyes, ears and mind wide open. While the lazy lounge, winners scramble. Thanks for the comment.

  7. Susie Blackmon

    March 2, 2010 at 6:39 am

    You always make excellent points. Sharing is where it’s at, and keeping up with the new info is a passion of mine (one of them anyway). I’ve learned from teaching that most realtors won’t put in the time and diligence required to blog, etc. They are missing so much! Earning trust and respect takes lots of time and consistency. Over the past few years of studying and learning real estate, I have to be honest and tell you I wonder more every day why I don’t call myself a consumer advocate rather than a realtor. The mindset that real estate is always the best investment over time has been blown out of the water. Doing what others won’t …. hmmm, that rings a loud bell with me. 😉

    • Ken Brand

      March 2, 2010 at 7:39 am

      Thanks @SusieBlackmon, your point is well taken. I don’t think “lazy” or “casual” is a real estate agent affliction, it’s human nature. Actually, I’m thankful for it, more people were kick-ass, it’d make succeeding more difficult. As for doing what other won’t, I hear you, this is the source of great advantage, adventure and sometimes trouble;-) Cheers Susie, have a BIG day.

  8. Nick Sweeney, DotLoop Social Media

    March 3, 2010 at 1:25 pm

    Very nice equation there, Ken. Well played…

    • Ken Brand

      March 17, 2010 at 3:07 pm

      Thanks Nick, every squirrel finds a nut now and then. I think I found one here. Cheers.

  9. Ken Jansen

    March 17, 2010 at 2:56 pm

    Wow..such a fantastic summary in 8 words. I am going to print that off and hang it by my desk. Nice job.

    Ken

    • Ken Brand

      March 17, 2010 at 3:09 pm

      Thanks Ken. You’re not just saying that because we have the same name are you? Ken is a fantastic name isn’t it? Yeah, it’s my new mantra, easy to remember and keeps me focused when I’m VERY easily distracted. Cheers Ken.

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Business Marketing

10 inspirational print brochure examples

We believe that print is nowhere near dead, it is just changing as things go digital, and only the best stand out.

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Below are 10 inspirational print brochure examples that show print is not only alive and kicking, but when infused with a bit of creativity, can make an enormous impression. Gone are the days of horrid clip art and walls of text that overwhelm. Clean typography and design are the name of the game, and added flair can go a long way. Here are some ideas to get you started, click any of the images below to see more photos of each campaign and to dig deeper:

Craft Beer Field Guide

With this fold up brochure guiding Madison’s Craft Beer Week attendees, a vintage vibe is created through color and typography choices, with an emphasis on function and ease of reading. The guide is so enchanting, it is likely that most attendees kept the brochures, a dream for any designer or marketing team!

Italian Loft Brochure

In this Italian Loft Brochure, a classic Tiffany & Co styled blue and chocolate brown highlight the features of this luxury loft community, and is presented in a beautiful, heavyweight cardstock cover that keeps all additional papers that come along with tours. It’s more than just the brochure’s design, it’s the presentation, simplicity, and choice of materials that is eye catching about this print brochure.

Campaign for Freedom

Expressing the dire situation in North Korea, this campaign brochure uses simple to digest infographics and keeps to four colors – black, white, red, and yellow. It is effective for sticking to the point and using bold graphics.

Gourmet Natural Foods

Retailers often go overboard either by offering too many walls of words and facts, or by trying to be clever. Instead, this company’s design focuses on the simple ingredients that goes along with their streamlined, organic-looking containers. This brochure makes you want to go start eating hippie food, even if you’re a cow eater, just because it’s so aesthetically pleasing!

Graphic Designer Portfolio

When a seasoned graphic designer shows off, you can be sure that their presentation will never be an aged headshot of them with bullet points of their accomplishments. No, graphic designers show instead of tell, as below:

Typefamily Brochure

When introducing a typefamily to the world, a designer can choose to slap up a website, or go the traditional, and more elegant route of printing a type booklet explaining the type and giving buyers of the typefamily (font) a closer look at what they are buying. Brilliant.

Yahoo! Brochure

Yahoo’s brochure is a reminder that simple design elements can go a long way – a folding tab, white space, ditching clip art, and keeping consistency between pages all work in harmony to create a quality print brochure.

Antique News Format

In a very clever move, this commercial and residential space is being sold in the form of a large, folding antique- looking newspaper, complete with appropriate fonts and an antique layout, with surprisingly sharp and never cheesy images.

Architect’s Timeline and Story

Promoting an architect’s impressive timeline and story, this print campaign shows the power of red, black and white, making a dramatic impression at a quick glance. Using high quality photography and traditional movie poster tricks, the campaign is stunning.

Our Favorite: Lennar’s Old School Fun

Lennar’s new “Spencer’s Crossing” community brochures got a touch of old school, making the brochure a game that anyone can play. It’s more than a gimmick, it is consistent with their collateral that appeals to the youthful nature of the product and area.

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Business Marketing

Use the ‘Blemish Effect’ to skyrocket your sales

(MARKETING) The Blemish Effect dictates that small, adjacent flaws in a product can make it that much more interesting—is perfection out?

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blemish effect

Presenting a product or service in its most immaculate, polished state has been the strategy for virtually all organizations, and overselling items with known flaws is a practice as old as time. According to marketing researchers, however, this approach may not be the only way to achieve optimal results due to something known as the “Blemish Effect.”

The Blemish Effect isn’t quite the inverse of the perfectionist product pitch; rather, it builds on the theory that small problems with a product or service can actually throw into relief its good qualities. For example, a small scratch on the back of an otherwise pristine iPhone might draw one’s eye to the glossy finish, while an objectively perfect housing might not be appreciated in the same way.

The same goes for mildly bad press or a customer’s pros and cons list. If someone has absolutely no complaints or desires for whatever you’re marketing, the end result can look flat and lacking in nuance. Having the slightest bit of longing associated with an aspect (or lack thereof) of your business means that you have room to grow, which can be tantalizing for the eager consumer.

A Stanford study indicates that small doses of mildly negative information may actually strengthen a consumer’s positive impression of a product or service. Interesting.

Another beneficial aspect of the Blemish Effect is that it helps consumers focus their negativity. “Too good to be true” often means exactly that, and we’re eager to criticize where possible; if your product or service has a noticeable flaw which doesn’t harm the item’s use, your audience might settle for lamenting the minor flaw and favoring the rest of the product rather than looking for problems which don’t exist.

This concept also applies to expectation management. Absent an obvious blemish, it can be all to easy for consumers to envision your product or service on an unattainable level.

When they’re invariably disappointed that their unrealistic expectations weren’t fulfilled, your reputation might take a hit, or consumers might lose interest after the initial wave.

The takeaway is that consumers trust transparency, so in describing your offering, tossing in a negative boosts the perception that you’re being honest and transparent, so a graphic artist could note that while their skills are superior and their pricing reasonable, they take their time with intricate projects. The time expectation is a potentially negative aspect of their service, but expressing anything negative improves sales as it builds trust.

It should be noted that the Blemish Effect applies to minor impairments in cosmetic or adjacent qualities, not in the product or service itself. Delivering an item which is inherently flawed won’t make anyone happy.

In an age where less truly is more, the Blemish Effect stands to dictate a new wave of honesty in marketing.

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Business Marketing

A personalized daily digital marketing checklist

(MARKETING NEWS) For all businesses, it is not only essential to develop an digital marketing strategy, but also necessary to utilize it in order to gain customers, and ultimately make a larger profit. This app can help.

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clearpath digital marketing

There is no doubt that starting your own business can be overwhelming. Along with promoting your business at events, meetings and in person, digital marketing strategies play a key role in the success of a company. For all businesses, it is not only essential to develop an online presence, but also necessary to utilize it in order to gain customers, and ultimately make a larger profit.

Simply creating a website and Facebook page for your business is not enough. However, software tools can help simplify digital marketing. ClearPath is a tool that organizes and creates tasks to optimize your online marketing. By creating to-do lists for you based on your online marketing strategy, you can focus on the areas of marketing that improve your business, all the while receiving useful tips and advice.

Using ClearPath is pretty straightforward and only requires one prerequisite. Before beginning, you must have a website.

If you are already lost, don’t panic. ClearPath can help you develop an online presence. Once your website is linked up, you get to choose the marketing channels that you would like to focus on. These include Search Engine Optimization (SEO), email, social, content, analytics, local, pay-per-click (PPC) and Conversion Rate Optimization (CRO). Again, if you are lost, ClearPath is there to help you strategize.

After ClearPath analyzes your site, they start sending you customized tasks based they believe can improve your online marketing.

As you finish each task, you can simply check it off and it will disappear. New tasks will appear each day, and some may even repeat as they need to be updated.

Whether you are well-versed in digital marketing or not, staying updated with the newest ways to optimize your business online is a constant struggle. Tools like ClearPath give people a place to start. Although I don’t think it can supplement an active and experienced digital marketer, it is a tool that can help small businesses that cannot afford to add to their team yet. At the end of the day, it aims to save you time. And since time is money, your business will hopefully be more profitable.

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