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No Bamboozle! The DNA Of SUCCESS Shared In 8 Words.

The Most Important 14 Words About The Key To Success You'll Ever Read.

What Is The DNA Of Success?

Here it is:

“Knowing What Other’s Don’t


Doing What Other’s Won’t.”

Smart-Action breathes life into the Universal-Success-Law equationKnowledge + Action = Success.

Knowing What Others Don’t

The more you know, the more valuable and attractive you are (provided you share it).  Let me ask you, as I ask myself:

  1. What do we know that others don’t?
  2. How do we unlearn the familiar old, the formerly friendly and currently weak obsolete?
  3. How do we embrace the unfamiliar, the uncomfortable new and the currently valuable?
  4. What new important valuable things are we learning?
  5. How are we reinventing ourselves, our value and our relevance?

If we don’t, others will drink our creamy milkshake.

Doing What Other’s Won’t

It’s pretty straight forward.  We gotta take action. Dramatic action. We gotta lift our asses off the chair bed couch, back away from computer TV water cooler screen and DO SMART THINGS.  We know what we have to do. Do we talk about it or do we DO IT?  Let’s DO IT NOW.

That Is All

Cheers friends and thanks for reading.

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Written By

Ken Brand - Prudential Gary Greene, Realtors. I’ve proudly worn a Realtor tattoo for over 10,957+ days, practicing our craft in San Diego, Austin, Aspen and now, The Woodlands, TX. As a life long learner, I’ve studied, read, written, taught, observed and participated in spectacular face plant failures and giddy inducing triumphs. I invite you to read my blog posts here at Agent Genius and On the lighter side, you can follow my folly on Twitter and Facebook. Of course, you’re always to welcome to take the shortcut and call: 832-797-1779.



  1. Mark Eibner

    March 1, 2010 at 9:16 am

    Ken—nice piece. When you throw out all the fluff and BS, that’s what it comes down to. KISS—when looking at ROI activities, start with this end in mind.

    • Ken Brand

      March 1, 2010 at 10:23 am

      Thanks Mark, yeah, nothing happens unless you know something and do something. Cheers.

  2. Katie

    March 1, 2010 at 2:38 pm

    Love it, so true!!

    • Ken Brand

      March 1, 2010 at 3:19 pm

      Amen Katie. Thanks for the comment – Rock ON.

  3. Justin Boland

    March 1, 2010 at 2:41 pm

    This is surely an article that’s been written 10,000 times too many, but I have gotta hand it to you — this was a master class on Being Concise. You really nailed it. A tip of the hat to you, sir.

    • Ken Brand

      March 1, 2010 at 3:25 pm

      Justin, true words, there’s nothing new under the sun, therefore, short and sweet. Thanks for the compliment. Cheers.

  4. Nashville Grant

    March 1, 2010 at 6:37 pm

    How provocative would you be on your blog? In other words, I am considering writing the truth, the whole truth, so help me God about a few developers, but fear being black balled. What would you do?

    • Ken Brand

      March 1, 2010 at 6:52 pm

      I’d be provocative, but careful not to be suicidal. Here’s the the thing, there have been and there will be law suits of libel, defamation, slander, etc. Bottom line, even if every word is the pristine truth, if you’re sued, you have to defend yourself, that costs money, big money and big time. Even if you win, you lose.

      My advice, don’t do it. If there’s some nefarious activity, it will surface on it’s own. If you see something in the news, link to it. In the mean time, steer your clients in the proper direction, but don’t use your blog or social media to fight that battle. You might win a skirmish and lose the war.

      My 2 cents.

      • Nashville Grant

        March 1, 2010 at 7:00 pm

        Reading between the lines…send the info I have to local media first. Thanks Ken.

        • Ken Brand

          March 1, 2010 at 8:07 pm

          Grant, even I can’t read between my lines, I’m not suggesting you send it to the local media. I’m saying, focus on what you do and don’t be the publisher. If you see something worth linking to, then do so.

  5. CindyinIndy

    March 1, 2010 at 9:50 pm

    In a word, “execution”. Most Realtors are high “I’s” and the planning is far more fun than the actual doing. I’ve watched nearly 25 Realtors start blogging on my town and at first I was “oh no” and after 18 months, I’m the only one still doing it every 4th day. My position on Google is hard earned in time, but I remain consistent if nothing else.

    • Ken Brand

      March 2, 2010 at 7:31 am

      Good point CindyInIndy (love that handle), I struggle with my pinhead in the clouds. I mean I have a million great ideas, but if I don’t actually do some of them I’m sunk. Awareness is the step I think. And your point about Google and our long tails in general is important. ELB’s are the Exponential Little Bits add up over time. The key thing, get started, little by little, it adds up. Cheers.

  6. Mike Bowler Sr.

    March 1, 2010 at 10:33 pm

    Ken, good points, most are not willing to pay the price as Cindy pointed out above with the Bloggers. I was just commenting tonight about the information overload. It is almost a full time job to stay abreast and sort through what is valuable and what’s not in our industry today, in addition to marketing real estate. Trends are becoming more fast paced and can be complicating chores, if we allow them to be. I am speaking of social media, RTB, RPR, business models, being green, etc etc. Your title says it all: “Knowing What Other’s Don’t
    plus –>>>Doing What Other’s Won’t.” will make all of us who communicate better at what we do. Thanks, Mike

    • Ken Brand

      March 2, 2010 at 7:34 am

      You’re right Mike and I often feel overwhelmed too. Like you said, keeping up is a full time job, just like every other successful professional, what ever you field, you have to keep your eyes, ears and mind wide open. While the lazy lounge, winners scramble. Thanks for the comment.

  7. Susie Blackmon

    March 2, 2010 at 6:39 am

    You always make excellent points. Sharing is where it’s at, and keeping up with the new info is a passion of mine (one of them anyway). I’ve learned from teaching that most realtors won’t put in the time and diligence required to blog, etc. They are missing so much! Earning trust and respect takes lots of time and consistency. Over the past few years of studying and learning real estate, I have to be honest and tell you I wonder more every day why I don’t call myself a consumer advocate rather than a realtor. The mindset that real estate is always the best investment over time has been blown out of the water. Doing what others won’t …. hmmm, that rings a loud bell with me. 😉

    • Ken Brand

      March 2, 2010 at 7:39 am

      Thanks @SusieBlackmon, your point is well taken. I don’t think “lazy” or “casual” is a real estate agent affliction, it’s human nature. Actually, I’m thankful for it, more people were kick-ass, it’d make succeeding more difficult. As for doing what other won’t, I hear you, this is the source of great advantage, adventure and sometimes trouble;-) Cheers Susie, have a BIG day.

  8. Nick Sweeney, DotLoop Social Media

    March 3, 2010 at 1:25 pm

    Very nice equation there, Ken. Well played…

    • Ken Brand

      March 17, 2010 at 3:07 pm

      Thanks Nick, every squirrel finds a nut now and then. I think I found one here. Cheers.

  9. Ken Jansen

    March 17, 2010 at 2:56 pm

    Wow..such a fantastic summary in 8 words. I am going to print that off and hang it by my desk. Nice job.


    • Ken Brand

      March 17, 2010 at 3:09 pm

      Thanks Ken. You’re not just saying that because we have the same name are you? Ken is a fantastic name isn’t it? Yeah, it’s my new mantra, easy to remember and keeps me focused when I’m VERY easily distracted. Cheers Ken.

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