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No Bamboozle! The DNA Of SUCCESS Shared In 8 Words.

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The Most Important 14 Words About The Key To Success You'll Ever Read.

What Is The DNA Of Success?

Here it is:

“Knowing What Other’s Don’t

+

Doing What Other’s Won’t.”

Smart-Action breathes life into the Universal-Success-Law equationKnowledge + Action = Success.

Knowing What Others Don’t

The more you know, the more valuable and attractive you are (provided you share it).  Let me ask you, as I ask myself:

  1. What do we know that others don’t?
  2. How do we unlearn the familiar old, the formerly friendly and currently weak obsolete?
  3. How do we embrace the unfamiliar, the uncomfortable new and the currently valuable?
  4. What new important valuable things are we learning?
  5. How are we reinventing ourselves, our value and our relevance?

If we don’t, others will drink our creamy milkshake.

Doing What Other’s Won’t

It’s pretty straight forward.  We gotta take action. Dramatic action. We gotta lift our asses off the chair bed couch, back away from computer TV water cooler screen and DO SMART THINGS.  We know what we have to do. Do we talk about it or do we DO IT?  Let’s DO IT NOW.

That Is All

Cheers friends and thanks for reading.

Ken Brand - Prudential Gary Greene, Realtors. I’ve proudly worn a Realtor tattoo for over 10,957+ days, practicing our craft in San Diego, Austin, Aspen and now, The Woodlands, TX. As a life long learner, I’ve studied, read, written, taught, observed and participated in spectacular face plant failures and giddy inducing triumphs. I invite you to read my blog posts here at Agent Genius and BrandCandid.com. On the lighter side, you can follow my folly on Twitter and Facebook. Of course, you’re always to welcome to take the shortcut and call: 832-797-1779.

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21 Comments

21 Comments

  1. Mark Eibner

    March 1, 2010 at 9:16 am

    Ken—nice piece. When you throw out all the fluff and BS, that’s what it comes down to. KISS—when looking at ROI activities, start with this end in mind.

    • Ken Brand

      March 1, 2010 at 10:23 am

      Thanks Mark, yeah, nothing happens unless you know something and do something. Cheers.

  2. Katie

    March 1, 2010 at 2:38 pm

    Love it, so true!!

    • Ken Brand

      March 1, 2010 at 3:19 pm

      Amen Katie. Thanks for the comment – Rock ON.

  3. Justin Boland

    March 1, 2010 at 2:41 pm

    This is surely an article that’s been written 10,000 times too many, but I have gotta hand it to you — this was a master class on Being Concise. You really nailed it. A tip of the hat to you, sir.

    • Ken Brand

      March 1, 2010 at 3:25 pm

      Justin, true words, there’s nothing new under the sun, therefore, short and sweet. Thanks for the compliment. Cheers.

  4. Nashville Grant

    March 1, 2010 at 6:37 pm

    How provocative would you be on your blog? In other words, I am considering writing the truth, the whole truth, so help me God about a few developers, but fear being black balled. What would you do?

    • Ken Brand

      March 1, 2010 at 6:52 pm

      I’d be provocative, but careful not to be suicidal. Here’s the the thing, there have been and there will be law suits of libel, defamation, slander, etc. Bottom line, even if every word is the pristine truth, if you’re sued, you have to defend yourself, that costs money, big money and big time. Even if you win, you lose.

      My advice, don’t do it. If there’s some nefarious activity, it will surface on it’s own. If you see something in the news, link to it. In the mean time, steer your clients in the proper direction, but don’t use your blog or social media to fight that battle. You might win a skirmish and lose the war.

      My 2 cents.

      • Nashville Grant

        March 1, 2010 at 7:00 pm

        Reading between the lines…send the info I have to local media first. Thanks Ken.

        • Ken Brand

          March 1, 2010 at 8:07 pm

          Grant, even I can’t read between my lines, I’m not suggesting you send it to the local media. I’m saying, focus on what you do and don’t be the publisher. If you see something worth linking to, then do so.

  5. CindyinIndy

    March 1, 2010 at 9:50 pm

    In a word, “execution”. Most Realtors are high “I’s” and the planning is far more fun than the actual doing. I’ve watched nearly 25 Realtors start blogging on my town and at first I was “oh no” and after 18 months, I’m the only one still doing it every 4th day. My position on Google is hard earned in time, but I remain consistent if nothing else.

    • Ken Brand

      March 2, 2010 at 7:31 am

      Good point CindyInIndy (love that handle), I struggle with my pinhead in the clouds. I mean I have a million great ideas, but if I don’t actually do some of them I’m sunk. Awareness is the step I think. And your point about Google and our long tails in general is important. ELB’s are the Exponential Little Bits add up over time. The key thing, get started, little by little, it adds up. Cheers.

  6. Mike Bowler Sr.

    March 1, 2010 at 10:33 pm

    Ken, good points, most are not willing to pay the price as Cindy pointed out above with the Bloggers. I was just commenting tonight about the information overload. It is almost a full time job to stay abreast and sort through what is valuable and what’s not in our industry today, in addition to marketing real estate. Trends are becoming more fast paced and can be complicating chores, if we allow them to be. I am speaking of social media, RTB, RPR, business models, being green, etc etc. Your title says it all: “Knowing What Other’s Don’t
    plus –>>>Doing What Other’s Won’t.” will make all of us who communicate better at what we do. Thanks, Mike

    • Ken Brand

      March 2, 2010 at 7:34 am

      You’re right Mike and I often feel overwhelmed too. Like you said, keeping up is a full time job, just like every other successful professional, what ever you field, you have to keep your eyes, ears and mind wide open. While the lazy lounge, winners scramble. Thanks for the comment.

  7. Susie Blackmon

    March 2, 2010 at 6:39 am

    You always make excellent points. Sharing is where it’s at, and keeping up with the new info is a passion of mine (one of them anyway). I’ve learned from teaching that most realtors won’t put in the time and diligence required to blog, etc. They are missing so much! Earning trust and respect takes lots of time and consistency. Over the past few years of studying and learning real estate, I have to be honest and tell you I wonder more every day why I don’t call myself a consumer advocate rather than a realtor. The mindset that real estate is always the best investment over time has been blown out of the water. Doing what others won’t …. hmmm, that rings a loud bell with me. 😉

    • Ken Brand

      March 2, 2010 at 7:39 am

      Thanks @SusieBlackmon, your point is well taken. I don’t think “lazy” or “casual” is a real estate agent affliction, it’s human nature. Actually, I’m thankful for it, more people were kick-ass, it’d make succeeding more difficult. As for doing what other won’t, I hear you, this is the source of great advantage, adventure and sometimes trouble;-) Cheers Susie, have a BIG day.

  8. Nick Sweeney, DotLoop Social Media

    March 3, 2010 at 1:25 pm

    Very nice equation there, Ken. Well played…

    • Ken Brand

      March 17, 2010 at 3:07 pm

      Thanks Nick, every squirrel finds a nut now and then. I think I found one here. Cheers.

  9. Ken Jansen

    March 17, 2010 at 2:56 pm

    Wow..such a fantastic summary in 8 words. I am going to print that off and hang it by my desk. Nice job.

    Ken

    • Ken Brand

      March 17, 2010 at 3:09 pm

      Thanks Ken. You’re not just saying that because we have the same name are you? Ken is a fantastic name isn’t it? Yeah, it’s my new mantra, easy to remember and keeps me focused when I’m VERY easily distracted. Cheers Ken.

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Business Marketing

How a Facebook boycott ended up benefitting Snapchat and Pinterest

(MARKETING) Businesses are pulling ad spends from Facebook following “Stop Hate for Profit” social media campaign, and Snapchat and Pinterest are profiting from it.

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Phone in hand open to social media, coffee held in other hand.

In June, the “Stop Hate for Profit” campaign demanded social media companies be held accountable for hate speech on their platforms and prioritize people over profit. As part of the campaign, advertisers were called to boycott Facebook in July. More than 1,000 businesses, nonprofits, and other consumers supported the movement.

But, did this movement actually do any damage to Facebook, and who, if any, benefited from their missing revenue profits?

According to The Information, “what was likely crumbs falling from the table for Facebook appears to have been a feast for its smaller rivals, Snap and Pinterest.” They reported that data from Mediaocean, an ad-tech firm, showed Snap reaped the biggest benefit of the 2 social media platforms during the ad pause. Snapchat’s app saw advertisers spending more than double from July through September compared to the same time last year. And, although not as drastic, Pinterest also saw an increase of 40% in ad sales.

As a result, Facebook said its year-over-year ad revenue growth was only up 10 percent during the first 3 weeks of July. But, the company expects its ad revenue to continue that growth rate in Q3. And, some people think that Facebook is benefitting from the boycott. Claudia Page, senior vice president, product and operations at Vivendi-owned video platform Dailymotion said, “All the boycott did was open the marketplace so SMBs could spend more heavily. It freed-up inventory.”

Even CNBC reported that Wedbush analysts said in a note that Facebook will see “minimal financial impact from the boycotts.” They said about $100 million of “near term revenue is at risk.” And for Facebook, this represents less than 1% of the growth in Q3. However, despite what analysts say, there is still a chance for both Snapchat and Pinterest to hold their ground.

Yesterday, Snap reported their surprising Q3 results. Compared to the prior year, Snap’s revenue increased to $679 million, up 52% from 2019. Its net loss decreased from $227 million to $200 million compared to last year. Daily active users increased 18% year-over-year to 249 million. Also, Snap’s stock price soared more than 22% in after-hours trading. Take that Facebook!

In a prepared statement, Chief Business Officer Jeremi Gorman said, “As brands and other organizations used this period of uncertainty as an opportunity to evaluate their advertising spend, we saw many brands look to align their marketing efforts with platforms who share their corporate values.” As in, hint, hint, Facebook’s summer boycott did positively affect their amazing Q3 results.

So, Snapchat and Pinterest have benefited from the #StopHateForProfit campaign. Snapchat’s results show promising optimism that maybe Pinterest might fare as well. But, of course, Facebook doesn’t think they will benefit much longer. Back in July, CEO Mark Zuckerberg told his employees, “[his] guess is that all these advertisers will be back on the platform soon enough.”

Facebook isn’t worried, but I guess we will see soon enough. Pinterest is set to report its Q3 results on October 28th and Facebook on the 29th.

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Business Marketing

Cooler temps mean restaurants have to get creative to survive

(BUSINESS MARKETING) In the midst of a pandemic and with winter approaching, restaurants are starting to find creative and sustainable ways to keep customers coming in… and warm.

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Outdoor eating at restaurants grows in popularity.

Over the last decade we have seen a change in the approach to clientele experiences in the restaurant business. It’s no longer just about how good your food is, although that is still key. Now you have to give your customers an experience to remember. There are now restaurants that feed you in the dark, and others who require you to check all your clothes at the door. Each of these provides an experience to remember alongside food that ranges from good to exquisite, depending on your taste.

Now, however, the global pandemic has rearranged how we think about dining. We can no longer just shove people into a building and create a delectable meal. If you’ve relied mostly on people coming into your restaurant, you may struggle to survive now.

The new rules of keeping clients safe means setting things up outside is the easiest means of keeping large numbers of them from crowding inside. Because of this, weather has become a key influence in a company’s daily income. Tents that were a gimmick before, only needed by presumptuous millennials, are now a requirement to keep afloat. People are rushing to make their yards into lawns that bring some in some fancy feeling.

The ties to the sun in some areas are so strong that cloudy days have been shown to drop attendance as much as 14% for the day. This will become the more apparent the colder it gets. For me, I always mention hibernation weight in the winter, when all I want to do is curl up and eat at home. Down here in Texas we are already finding cooler weather, drops into the 70s even in August and September. We are all assuming a cold winter ahead. So, a bit of foresight is finding a means of keeping your guests warm for the winter ahead.

San Francisco restaurants have started with heat lamps during their cooler evenings. Fiberglass igloos have also been added to outdoor seating as a means of temperature control. A few places down in the Lonestar state keep roaring fires going for their outdoor activities. While others actually keep you running in between beverages by encouraging volleyball matches. This is the new future ahead of us, and being memorable is the way to go.

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Business Marketing

Healthcare during pandemic goes virtual, looks to stay that way

(BUSINESS NEWS) Employment-based health insurance has already been through the ringer with COVID-19, but company healthcare options are adapting for long term.

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Stethoscope with laptop, showing healthcare going virtual.

Changes in employment-based health insurance may end up costing employers more, but will provide crucial benefits to workers responding to the healthcare challenges presented by the COVID-19 pandemic.

According to a recent survey by the Business Group on Health, a member-driven advocacy organization that helps large employers navigate providing health insurance to their employees, businesses will increase access to telehealth, mental health resources, and on-site clinics in the upcoming year.

Besides the obvious impacts of the coronavirus itself, the effects of the COVID-19 pandemic have also rippled out to affect other aspects of public health and how we engage with medical care. With so many people staying home to reduce their in-person contacts, there has been a significant increase in the use of telehealth services such as virtual doctor’s visits. According to the survey from Business Group on Health, whose members include 74 Fortune 100 companies, more than half of large employers will offer more options for virtual healthcare in the upcoming year than in the past.

The pandemic, resulting economic fallout, and dramatic changes to our lives have inevitably exacerbated peoples’ anxieties and feelings of hopelessness. As we move into cold weather, with no end in sight to the need to socially distance, this promises to be a particularly dreary, lonely winter. Mental health support will be more necessary than ever. In 2019, 73% of large employers provided virtual mental health services. That number will increase to 91% next year, with 45% of large employers also expanding their mental health care provider networks, making it easier for employees to find the right the therapist or other mental health service provider, and making it easier to access those services from home, virtually.

In addition, there will be a 20% increase in employers offering virtual emotional well-being services. Altogether, 9 out of 10 of the employers surveyed will provide online mental health resources, which, besides virtual appointments, could also include apps, webinars, and educational videos.

There has also been a slight increase the availability of on-site clinics that provide coronavirus testing and other basic health services. This also included an expansion of resources for prenatal care, weight management, and chronic health problems such as diabetes and cardiovascular disease.

These improvement won’t come free of charge. While deductibles will remain about the same, premiums and out-of-pocket costs will increase about 5%. In most cases, employers will handle these costs, rather than passing them on to employees.

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