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Blogging: A Time Suck or Sweet Sunshine?

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Time Suckage

Blogging isn’t the Holy Grail, a magical Silver Bullet or a Savior.  For some, it really is a time-suck, a distraction or a poor idea.  For others, it’s like Sunshine for Sweet Success.

Sunshine for Sweet Success

Think of everything you do to attract, uncover and discover listing and selling opportunities as your personal real-estate-business-solar-system.

You and your blog sit at the center of your business-solar-system.  The planets and moons in your business-solar-system are the networks, tribes, niches and online communities that orbit around you.  I’m talking about your In-Real-Life (IRL) spheres like past clients, suspects, neighbors, your Bunco crew, Yoga classmates and other places you live, love, play prospect for business.  Additional planets and moons in your business solar system are the online communities you share and interact with.  For example Facebook.com,  LinkedIn.com,  Youtube.comSlideShare.comTwitter.com, Flickr.com, etc.

Because competing real estate agents live and work within common solar systems, it’s important that you position yourself as the MMIC (Main  Mistress In Charge) of your solar-system.  Authoring a blog is like owning the Sun for your real-estate-business-solar system.  When you own the Sun, you rule.  Like our real Sun beams sunlight to all the planets in our solar system, your blog beams  your personal brand of sunlight to all your important prospecting communities, tribes, niches and networks. The intensity, illumination and warmth of your sunlight is determined by the quality, relevance and frequency of the things you share on your blog.  If you’re beaming sweet sunshine and your competitors aren’t, you’re going to win, right?

Your blog is where you can show (instead-of-tell) others who you really are and what you’re about .  What you stand for and against.  How knowledgeable and helpful you are and the emotional and logical reasons why someone should choose you to help them with their real estate needs.   You accomplish all these things by sharing stuff on your blog (aka creating sunlight).  Specifically, shared stuff includes things like; neighborhood news, photos of neighborhood parks, Festivals and Art Shows, real estate market updates, local restaurant reviews, answers to commonly asked real estate questions and the like.  If you’re sharing and your competitors are not, you have a advantage, right?

Another blogging bonus, once you hit the “Publish” button on your blog post, your “Share” becomes part of the Online-Information-Ocean and becomes sharable via  perma-web-link.  Once you’ve shared (published) something on your blog, you and your friends and friends of their friends, can now rebroadcast-share your stuff (sunlight) around the inter-webs and within your/their social circles (planets and moons) using your perma-web-links.   For example you and others can share and cross-post your permalinks with your/their tribes on Facebook, LinkedIn, Twitter, email, etc.  This is what ReTweets, Facebook Likes, Shares and Comments is all about.

Your blog also provides you with a powerful opportunity to further enhance your online presence by incorporating share-tools in your blog posts.  I’m talking about using share tools like Flickr.com for photos, SlideShare.com for presentations and Youtube.com for video – all for free.

Bottom Line

Blogging beams your personal shade of sunlight to your IRL spheres, networks, tribes and niches.  As a bonus, it makes your stuff sharable by others.  Which is a beautiful thing.  Of course their are other compelling reasons to blog too.  Blogging makes you Findable, Discoverable, Sharable, Choosable and Referable.  In my next share, I’ll expand on the Findable, Discoverable, Sharable, Choosable and Referable idea.  Till then, grace, speed and success.

PS.

I was wondering what you think about blogging?  If you do, what keeps you doing it?  If you don’t, why not.  Like I said at first, I know it’s not the right idea for everyone.

Thanks for reading.  Cheers.

Ken Brand - Prudential Gary Greene, Realtors. I’ve proudly worn a Realtor tattoo for over 10,957+ days, practicing our craft in San Diego, Austin, Aspen and now, The Woodlands, TX. As a life long learner, I’ve studied, read, written, taught, observed and participated in spectacular face plant failures and giddy inducing triumphs. I invite you to read my blog posts here at Agent Genius and BrandCandid.com. On the lighter side, you can follow my folly on Twitter and Facebook. Of course, you’re always to welcome to take the shortcut and call: 832-797-1779.

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23 Comments

23 Comments

  1. David Pylyp

    February 7, 2011 at 8:29 am

    Writing a great blog!
    Having people comment!
    Engaging your perfect target audience!

    Never answering their phone calls or emails, Priceless!

    The point of all this is to make the phone ring; we are in a belly to belly, provide the details show the Property business. When your phone rings, answer it. It is a prospect holding up their hand saying “Help Me Please”

    Living in Toronto waiting for my phone to ring with referrals
    David Pylyp

    • Ken Brand

      February 7, 2011 at 9:50 am

      I hear you, it’s like baking a bunch of cupcakes, but forgetting to add frosting. To win these days requires connecting all the dots. Thanks David.

  2. Eric Hempler

    February 7, 2011 at 8:34 am

    I think if you really want to leverage your blog correctly it takes a fair amount of time out of your day.

    Story ideas come from everyday experiences, such as making calls, door knocking, open houses, deals going great or going wrong, etc. After you get the idea you want to write it down somewhere and then expand on it later. Then there’s the last component of the post, optimizing it for search. If you put all of the steps together it does take some time to write a post. So I guess I’m not that surprised if top producers don’t blog. Although, I still think it’s a great addition to your business because you’re demonstrating your knowledge and expertise a lot more than what a website can do.

    (Even writing this comment took a little time. I wanted to make sure I put some thought into it.)

    • Ken Brand

      February 7, 2011 at 9:57 am

      I’m with you, it takes time. Stephen King, yeah that Stephen King said, “Writing is refined thinking.” We don’t get much time to sit and think these days, authoring a blog provides that quite-time-thinking that crystalizes our thoughts, beliefs, angels of approach, etc. Sometimes I wonder if I’m not doing it right. I can spend 5 or 6 hours on one blog post. Not all at once, but over time with rewrites, edits, deletes, start overs, adding and crystalizing my thoughts.

      Then again, sometimes and some subjects flow like water. I’m thinking the way to tackle the time issue is to not necessarily add a new time suck commitment, but redirect time that’s currently wasted on things or activities that don’t work so hot. And let’s face it, there are very few real estate agents who are working 50 – 60 hours a week. If you want to earn 100k+ it’s hard to do in 20 – 40 hours.

      The universal law remains so, the people winning are doing what others won’t.

      Thanks for your thoughtful comment Eric. Cheers.

  3. Greg Lyles

    February 7, 2011 at 11:41 am

    I think blogging acts as a “silent salesman”, enabling others to find out about your level of expertise – and to some extent, your personality, before they engage you one-on-one.

    If you’re looking at blogging simply as an SEO tactic, or you’re not a gifted writer, I believe there are easier ways to go about it. For example, using your smartphone camera to take photos that are posted via posterous.com. You’ve always got your phone with you (don’t you?) so taking pictures of new listings in your area, neighborhood attractions, etc. can also serve to establish your knowledge of the market.

    • Ken Brand

      February 7, 2011 at 3:42 pm

      You’re right on the money Greg. Great points. Thanks

  4. BawldGuy

    February 7, 2011 at 1:50 pm

    All activities in our business take time, some more than others. Results, or lack thereof tend to dictate what survives. It’s always seemed nonsensical to me when folks say blogging takes so much of their time. Compared to what? They wouldn’t be considering a blog if their current efforts using other strategies were producing adequate, you know, results.

    I liken farming, that is, knockin’ on the same doors each month, with blogging. Slowly but surely they got to know me in the 70’s when I farmed. I got invited in for coffee, a donut, and conversation on cold, damp days. After awhile the neighborhood more or less thought of me as ‘theirs’. The experience has been eerily similar for me with blogging. I have folks tell me all the time how they’ve been readin’ me for months, even years, then ‘bam!’ something I wrote, maybe a strategy, maybe a case study, hits ’em between the eyes.

    It all takes time. It either produces results or it doesn’t. Your banker doesn’t know how you earned your money. He just knows you’re there a lot — or not.

    • Ken Brand

      February 7, 2011 at 3:45 pm

      Too true. When you’re a cool person, in real estate, familiarity doesn’t breed contempt, it breed trust and connection – which leads to being chosen and referred – which leads fatter bank books. Cheers.

      PS. Knocking on doors was so easy. I marched up and down the hills of Bay Park and it worked as reliably as the sunrise…as long as I did too.

  5. MH for Movoto

    February 7, 2011 at 2:04 pm

    Blogging in thoughtful, readable ways definitely is a time commitment. When you create and curate a blog, you’re basically creating an artifact/time-capsule/hand-print in cement/whatever you want to call it. It’s a static record of your/your company’s thoughts and attitudes at a given moment in time – in fifty years or so, well-known blog archives will be like the fossil record of the internet age.

    • Ken Brand

      February 7, 2011 at 7:50 pm

      It’s an amazing time. Imagine people 100 or so years from now wanting to delve into the family tree/history. It’ll all be there, text, video, pictures, audio – everything. I’d love to do that for what was going on 100 or 200 years ago, wouldn’t you?

  6. Liz Benitez

    February 8, 2011 at 11:52 am

    I think my blog falls under the discoverable category and not the sunshine one. Right now I am just hoping to become more findable. I enjoy it so I continue. Maybe someday I will be sunshine 😀

    • Ken Brand

      February 8, 2011 at 4:10 pm

      Being discoverable is HUGE. I believe that every blog post is like sunshine, so whenever whoever is reading your blog, they’re sun bathing in your shared stuff. The more you share, the more findable you are….keep on keep’n on. Thanks Liz. Cheers.

  7. Cindy Marchant

    February 9, 2011 at 8:27 pm

    Hi Ken, I normally write fairly lengthy comment here on AG; but your blog says it all well. For me it is sunshine…I’ve been blogging for three local communities for years and it doesn’t take much time at all…15 minutes to write it. And best of all, it forces me to become the expert in my area. I can tell you how many houses are listed right now, how many we sell in a year, what the price per sq ft is, how many sold in January of 2010 and 2011, etc…the list goes on. Why? Because I write about it every month. And best of all (really best of all this time)…there is nothing more thrilling than hearing, I’ve been reading your blog and want you to help me find a home in “x” city.

    Guess it is still a lengthy comment!

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Business Marketing

10 must-listen-to podcasts for business owners

(MARKETING) If you’re a business owner and want to learn something…anything…give one (or all) these podcasts a listen.

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headphones listen podcasts

As podcasts grow more and more popular, it has become increasingly difficult to sort through the sea of excellent options out there.

From interviews with business leaders to industry-specific advice from experts, podcasts are an incredible free and convenient way to get a small dose of inspiration and knowledge.

This short list offers just a taste of the myriad of business podcasts available. Whether you’re an aspiring entrepreneur looking for some tips on breaking into a new industry or a seasoned vet hoping to get some new inspiration, we hope you’ll find something here worth listening to.

How I Built This, hosted by Guy Raz.

Podcast fans will recognize Guy Raz’s name (and voice) from TED Radio Hour. While that show can be a great source of inspiration for businesses, one of the most consistently inspiring shows is his new project that shares stories and insight from some of the biggest business leaders in the world. In just four months, Guy has talked to everyone from Richard Branson and Mark Cuban to L.A. Reid and Suroosh Alvi. While there are plenty of excellent interview-driven shows with entrepreneurs, if you want to hear about the world’s best known companies, this is your best bet.

The Art of Charm, hosted by Jordan and AJ Harbinger.

The Art of Charm is a business podcast by definition, but the advice it provides will definitely help you in other parts of your day-to-day life as well. With over three million listens a month, the incredibly popular show provides advice, strategies and insight into how to network effectively and advance your career and personal life.

StartUp, hosted by Alex Blumberg and Lisa Chow.

If you’re an entrepreneur, there is no excuse not to be listening to StartUp, the award-winning business podcast from Gimlet Media. The show’s talented hosts come from incredible radio shows like Planet Money and This American Life and bring a top-notch level of storytelling to the show, which provides behind the scenes looks at what it is actually like to start a company. Now on the fourth season, StartUp is one of those business podcasts that even people not interested in business will get a kick out of.

The Whole Whale Podcast, hosted by George Weiner.

One of the best things about podcasts is the wide variety of niche shows available that go in-depth into fascinating topics. One of those shows is the Whole Whale Podcast, which shares stories about data and technology in the non-profit sector. You’ll get detailed analysis, expert knowledge and can hear from a long list of social impact leaders from Greenpeace, Change.org, Kiva, Teach For America, and more.

Social Pros Podcast, hosted by Jay Baer and Adam Brown.

Navigating the surplus of social media guides online can be a nightmare, so look no further than Social Pros. Recent episodes talk about reaching college students on social media, the rise of messaging apps, and making better video content for Facebook. Plus, there are great case-studies with companies doing social right, like Kellogg’s, Coca Cola and Lenscrafters.

Entrepreneur on Fire, hosted by John Lee Dumas.

One of the original entrepreneurship shows, Entrepreneur on Fire has logged over 1,500 episodes with successful business leaders sharing tips, lessons and advice learned from their worst entrepreneurial moments. Sometimes humorous, sometimes heartbreaking, always inspiring, this show is sure to have at least one interview with someone you can learn from.

The $100 MBA, hosted by Omar Zenhom.

Think of The $100 MBA as a full-fledged business program in snack-sized portions. The daily ten minute business lessons are based on real-world applications and cover everything from marketing to technology and more. Cue this show up on your commute to or from work and watch your knowledge grow.

This Week in Startups, hosted by Jason Calacanis.

This is your audio version of TechCrunch, Gizmodo, or dare we say The American Genius. Each week, a guest entrepreneur joins the show to talk about what is happening in tech right now. You’ll get news about companies with buzz, updates on big tech news and even some insider gossip.

The Side Hustle Show, hosted by Nick Loper.

This is the show if you want answers for the big question so many entrepreneurs face. How do I turn my part-time hustle into a real job? Featuring topics such as passive income ideas, niche sites, and self-publishing, host Nick Loper is upfront and honest about the tough world of side hustles. The show features actionable tips and an engaging energy, and may just be that final push you need to grow your gig.

Back To Work, hosted by Merlin Mann and Dan Benjamin.
Focused on the basics that you don’t think about, Back To Work looks deep into our working lives by analyzing things like workflow, email habits and personal motivation. Somewhere between self-help, and business advice, Back To Work takes on a new topic relating to productivity each week.

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Business Marketing

Why your coworkers are not your ‘family’ [unpopular opinion]

(MARKETING) “I just want you to think of us as family,” they say. If this were true, I could fire my uncle for always bringing up “that” topic on Thanksgiving…

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family coworkers

The well-known season 10 opener of “Undercover Boss” featured Walk-On’s Bistreaux & Bar. Brandon Landry, owner, went to the Lafayette location where he worked undercover with Jessica Comeaux, an assistant manager. Comeaux came across as a dedicated employee of the company, and she was given a well-deserved reward for her work. But I rolled my eyes as the show described the team as a “family.” I take offense at combining business and family, unless you’re really family. Why shouldn’t this work dynamic be used?

Employers don’t have loyalty to employees.

One of the biggest reasons work isn’t family is that loyalty doesn’t go both ways. Employers who act as though employees are family wouldn’t hesitate to fire someone if it came down to it. In most families, you support each other during tough times, but that wouldn’t be the case in a business. If you’ve ever thought that you can’t ask for a raise or vacation, you’ve probably bought into the theory that “work is a family.” No, work is a contract.

Would the roles be okay if the genders were reversed?

At Walks-Ons, Comeaux is referred to as “Mama Jess,” by “some of the girls.” I have to wonder how that would come across if Comeaux were a man being called “Daddy Jess” by younger team members? See any problem with that? What happens when the boss is a 30-year-old and the employee is senior? Using family terminology to describe work relationships is just wrong.

Families’ roles are complex.

You’ll spend over 2,000 hours with your co-workers every year. It’s human nature to want to belong. But when you think of your job like a family, you may bring dysfunction into the workplace.

What if you never had a mom, or if your dad was abusive? Professional relationships don’t need the added complexity of “family” norms. Seeing your boss as “mom” or “dad” completely skews the roles of boss/employee. When your mom asks you to do more, it’s hard to say no. If your “work mom or dad” wants you to stay late, it’s going to be hard to set boundaries when you buy into the bogus theory that work is family. Stop thinking of work this way.

Check your business culture to make sure that your team has healthy boundaries and teamwork. Having a great work culture doesn’t have to mean you think of your team as family. It means that you appreciate your team, let them have good work-life balance and understand professionalism.

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Business Marketing

Market your side hustle with these 6 tips

(BUSINESS MARKETING) It can be hard to stand out from the crowd when you’re starting a new side hustle. Here are some easy ways to make your marketing efforts more effective.

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side hustle paperwork and technology

Side hustles have become the name of the game, and especially during these turbulent times, we have to get extra creative when it comes to making money. With so many of us making moves and so much noise, it can be hard to get the word out and stand out when sharing your side hustle.

Reuben Jackson of Big Think shared five ways that you can market your side hustle (we added a sixth tip for good measure), and comment with your thoughts and ideas on the subject:

  1. Referrals: Don’t Be Afraid to Ask!
    If you’re going to make a splash, you have to be willing to ask for favors. Reach out to your network and ask them to help spread the word on your new venture. This can be as simple as asking your friends to share a Facebook post with information that refers them to your page or website. Word of mouth is still important and incredibly effective.
  2. Start Where You Are
    Immediately running an expensive ad right out of the gate may not be the most effective use of your (likely) limited funds. Use the resources you do have to your advantage – especially if you’re just testing things out to see how the side hustle goes in the real world. You can do this by creating a simple, informational landing page for a small fee. Or, if you’re not looking to put any money into it right away, create an enticing email signature that explains what you do in a concise and eye-catching way. Check out these tools to create a kickin’ email signature.
  3. Gather Positive Reviews
    If you’ve performed a service or sold a product, ask your customers to write a review on the experience. Never underestimate how many potential customers read reviews before choosing where to spend their money, so this is an incredibly important asset. Once a service is completed or a product is sold, send a thank you note to your customer and kindly ask them to write a review. Be sure to provide them with links to easily drop a line on Yelp or your company’s Facebook page.
  4. Be Strategic With Social
    It’s common to think that you have to have a presence on all channels right away. Start smaller. Think about your demographic and do some research on which platforms reach that demographic most effectively. From there, put your time and energy into building a presence on one or two channels. Post consistently and engage with followers. After you’ve developed a solid following, you can then expand to other platforms.
  5. Give Paid Marketing A Shot
    Once you’ve made a dollar or two, try experimenting with some Facebook or Twitter ads. They’re relatively cheap to run and can attract people you may not have otherwise had a chance to reach out to. Again, the key is to start small and don’t get discouraged if these don’t have people knocking your door down; it may take trial and error to create the perfect ad for your hustle.
  6. Go Local
    Local newspapers and magazines are always looking for news on what local residents are doing. Send an email to your town/city’s journal or local Patch affiliate. Let them know what you’re up to, offer yourself for an interview, and give enticing information. The key is doing this in a way that your hustle is seen as beneficial to the public, and is not just an ad.

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