Blogging isn’t the Holy Grail, a magical Silver Bullet or a Savior. For some, it really is a time-suck, a distraction or a poor idea. For others, it’s like Sunshine for Sweet Success.
Sunshine for Sweet Success
Think of everything you do to attract, uncover and discover listing and selling opportunities as your personal real-estate-business-solar-system.
You and your blog sit at the center of your business-solar-system. The planets and moons in your business-solar-system are the networks, tribes, niches and online communities that orbit around you. I’m talking about your In-Real-Life (IRL) spheres like past clients, suspects, neighbors, your Bunco crew, Yoga classmates and other places you
live, love, play prospect for business. Additional planets and moons in your business solar system are the online communities you share and interact with. For example Facebook.com, LinkedIn.com, Youtube.com, SlideShare.com, Twitter.com, Flickr.com, etc.
Because competing real estate agents live and work within common solar systems, it’s important that you position yourself as the MMIC (Main Mistress In Charge) of your solar-system. Authoring a blog is like owning the Sun for your real-estate-business-solar system. When you own the Sun, you rule. Like our real Sun beams sunlight to all the planets in our solar system, your blog beams your personal brand of sunlight to all your important prospecting communities, tribes, niches and networks. The intensity, illumination and warmth of your sunlight is determined by the quality, relevance and frequency of the things you share on your blog. If you’re beaming sweet sunshine and your competitors aren’t, you’re going to win, right?
Your blog is where you can show (instead-of-tell) others who you really are and what you’re about . What you stand for and against. How knowledgeable and helpful you are and the emotional and logical reasons why someone should choose you to help them with their real estate needs. You accomplish all these things by sharing stuff on your blog (aka creating sunlight). Specifically, shared stuff includes things like; neighborhood news, photos of neighborhood parks, Festivals and Art Shows, real estate market updates, local restaurant reviews, answers to commonly asked real estate questions and the like. If you’re sharing and your competitors are not, you have a advantage, right?
Another blogging bonus, once you hit the “Publish” button on your blog post, your “Share” becomes part of the Online-Information-Ocean and becomes sharable via perma-web-link. Once you’ve shared (published) something on your blog, you and your friends and friends of their friends, can now rebroadcast-share your stuff (sunlight) around the inter-webs and within your/their social circles (planets and moons) using your perma-web-links. For example you and others can share and cross-post your permalinks with your/their tribes on Facebook, LinkedIn, Twitter, email, etc. This is what ReTweets, Facebook Likes, Shares and Comments is all about.
Your blog also provides you with a powerful opportunity to further enhance your online presence by incorporating share-tools in your blog posts. I’m talking about using share tools like Flickr.com for photos, SlideShare.com for presentations and Youtube.com for video – all for free.
Blogging beams your personal shade of sunlight to your IRL spheres, networks, tribes and niches. As a bonus, it makes your stuff sharable by others. Which is a beautiful thing. Of course their are other compelling reasons to blog too. Blogging makes you Findable, Discoverable, Sharable, Choosable and Referable. In my next share, I’ll expand on the Findable, Discoverable, Sharable, Choosable and Referable idea. Till then, grace, speed and success.
I was wondering what you think about blogging? If you do, what keeps you doing it? If you don’t, why not. Like I said at first, I know it’s not the right idea for everyone.
Thanks for reading. Cheers.
What entreprenuers can learn about branding from trendy startups
(BUSINESS MARKETING) What’s the secret of focused startup branding, and how can you apply it to large enterprises?
Think of your favorite brand. Is it the product they offer or the branding that you love? Exactly – brand ethos reigns supreme, especially with those trendy, aesthetically-pleasing startups (I never thought Glossier had good makeup, but I’d be lying if I said I didn’t visit their website once or twice a month).
So let’s break it down.
Co-founder of Red Antler – a company that assists startups in creating successful branding – Emily Heyward believes in a few branding truths.
Firstly, you have to make sure not to market your brand as a single product or experience. Doing so, she says, will pigeonhole you and thus truncate your ability to expand and offer new products and services (she gives MailChimp, known almost exclusively for email marketing, as an example).
What Heyward does say to do is instead market an idea. For example, the brand Casper (one of Antler’s clients) markets itself as a sleep company instead of a mattress company. By doing this, they kept the door open to eventually offer other products, like pillows and bedding.
Heyward states that this “power of focus” is a way to survive – with countless other startups offering the same product or service, you have to position your company as offering something beyond the product. Provide a problem your customer didn’t know they had and offer an innovative solution through your product.
Ever used Slack, the app-based messenger? There were other messengers out there, so focus of Slack’s branding is that regular messaging is boring and that their app makes it more fun. And customers eat it up.
How can this logic apply to mid-to-large enterprises? How can you focus on one specific thing?
Again, placing emphasis on brand over products is essential – what is it about what you offer that makes your customers’ lives better? It’s more cerebral than material. You’re selling a better life.
Another thing to remember is that customers are intrigued by the idea of new experiences, even if the product or service being offered is itself not new. Try not to use dated language that’s colored by a customers’ preexisting feelings. Instead, find an exciting alternative – chat solutions are desperately trying move away from the word “chat”, which can bring to mind an annoying, tedious process, even though that is in fact what they offer.
Broadening the idea of focused brand ethos to a large company can be difficult. By following these tips and tricks from startups, your company can develop a successful brand ethos that extends beyond your best product or service.
Spruce up your product images with Glorify (just in time for Black Friday!)
(BUSINESS MARKETING) Want professional, customizable product images for your company? Consider Glorify’s hot Black Friday deal.
Glorify, the app that creates high converting, customizable product images for your business, is offering a lifetime deal for $97 this Black Friday. In just a few clicks, you can transform one of Glorify’s sleek templates into personalized, professional-looking content – and now, you don’t have to pay that monthly fee.
Whether your business is in electronics, beauty, or food & drink, Glorify offers a range of looks that will instantly bring your product images to the next level. With countless font styles and the ability to alter icon styles, shadows and other elements, you can access all the perks of having your own designer without the steep price.
In 2019, Glorify was launched – the app was soon voted #2 Product of the Day and nominated for Best Design Tool by Product Hunt. Since then, they have cultivated a 20k+ user base!
Glorify 2.0, which was launched last week, upgrades the experience. The new and improved version of the app is complete overhaul of intuitive UI improvements and extra features, such as:
- background remover tool
- templates based on popular product niches and themes
- design bundles for your website/store, social media
- annotation tool
- upload your brand kits and organize your projects under different brands
- 1 click brand application
- & much more!
“But the most important aspect of Glorify 2.0, is that it comes with a UI that sets us up for future scalability for all our roadmap features”, said CEO of Glorify Omar Farook, who himself was a professional graphic designer.
Farook’s dream was to provide a low-cost design service for the smaller businesses that couldn’t otherwise afford design services. Looking through reviews of the app, it’s evident that Glorify does just that – it saves the user time and money while helping them to produce top-notch product images for their brand on their own.
Glorify is one of the many new design-based apps that make producing content a breeze for entrepreneurs, such as Canva. As someone who loves design but doesn’t have the patience for Creative Cloud, I personally love this technology. However, Glorify is unique in that it is the only product-driven design app. All you have to do is upload your photo!
This new Chipotle location will be fully digital
(BUSINESS NEWS) In the wake of the pandemic and popularity of online delivery, Chipotle is joining the jump to online-only locations, at least to test drive.
A lot of industries have switched to an online-only model in the wake of the pandemic. Most of them have made sense; between abundant delivery options and increased restrictions on workers, moving away from the traditional storefront paradigm isn’t exactly a radical choice. Chipotle making that same decision, however, is a plot twist of a different kind—yet that’s exactly what they’re doing with their first online store.
To be clear, the chain isn’t doing away with their existing locations; they’re just test-driving a “digital” location for the time being. That said, the move to an online platform raises interesting questions about the future of the restaurant industry—if not just Chipotle itself.
The move to an online platform actually makes a lot of sense for businesses like Chipotle. Since the classic Chipotle experience is much less centered on the “dining” aspect than it is on the customizability of food options, putting those same options online and giving folks some room to deliver both decreases Chipotle’s physical footprint and, ostensibly, opens up their services to more people.
It’s also a timely move given the sheer number of people who are sheltering in place. A hands-on burrito assembly line is not the optimal place to be in a pandemic, but there’s no denying the utilitarian appeal of Chipotle’s products. To that end, having another restaurant wherein you have the option to order a hearty meal with everything you like—which is also tailored to your dietary needs—is a crucial step for consumers.
Chipotle’s CTO, Curt Garner, says he is hoping this online alternative will offer a “frictionless” experience for diners.
As a part of that frictionless experience, consumers will be able to order in several different mediums. Chipotle’s website and their mobile app are the preferred choices, while services like GrubHub will also be available should you choose to order through a third-party. The idea is simple: To bring Chipotle to you with as little fuss as possible.
For now, Chipotle is committing to the single digital location to see how consumer demand pans out. Should the model prove successful, they plan to move forward with implementing additional digital locations nationwide.
Tech News2 weeks ago
Internet of Things and deep learning: How your devices are getting smarter
Opinion Editorials1 week ago
Popular opinion: Unemployment in a pandemic sucks [EDITORIAL]
Tech News1 week ago
4 ways startups prove their investment in upcoming technology trends
Business Marketing2 weeks ago
Spruce up your product images with Glorify (just in time for Black Friday!)
Business Entrepreneur2 weeks ago
If you’re an employer, don’t hire without knowing about these hidden traits
Business News2 weeks ago
There, and back again? Working remotely now, and in a post-vaccine world
Social Media2 days ago
Facebook’s latest acquisition dives into backend of social media marketing
Business News2 weeks ago
DMCA and Twitch streaming, aka a mess of copyright