Not your grandma’s before and after
Dallas based real estate photographer, Lance Hames has caught the attention of the photography world with his HomeSnappers.com website through creative use of technology to feature before and after shots. Rather than offer side by side shots in his “Typical vs. Pro” showcase, Hames takes a different approach.
Larry Lohrman, President of PFRE Media said, “I’ve seen a lot of attempts at illustrating the difference between typical real estate listing photos and professional real estate photos but Lance’s page is one of the best illustrations I’ve seen.”
By using javascript code that makes a mouse-over effect, each before shot hides the stunning after shot, with Hames noting that the same lighting was used and highlights how incredibly different a point-and-shoot is from the work of a professional with the proper angles, tools and editing suite.
Striking comparisons
“The comparison is striking and the mouse over approach is a great approach to showing the difference,” Lohrman opined, adding that it is an effective way to show potential clients the difference between this photographer’s work and others’ work and tangibly proving results.
AGBeat has long profiled quality photography, namely in real estate because if there are roughly three million listings on Realtor.com alone and each listing averages maybe five photos (we are hypothesizing), that is at least 15 million images on the web right now that represent the industry as a whole, whether Realtors like it or not.
Bad photography will never end, but as the world becomes more aware of the results quality photography can provide as demonstrated by Hames, the Realtor reputation can be repaired, even if only slightly. When hiring a photographer, consider what their competitors’ work looks like and what it looks like when you go it alone – the differences can be night and day, just as shown on Hames’ site.
Below: on Hames’ site, you will see only the before image until you scroll over the photo, but we have showcased below the stunning differences of one of the many showcases.
