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ListHub gives brokers more control over listing syndication

Real estate listing syndication has long been a contentious issue, but with today’s announcement that brokers now have better information about where their data is going and are able to have more control, perhaps the issue has just become less convoluted?

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Brokers can better control their marketing choices

ListHub, a Move, Inc. company, provides Multiple Listing Services (MLSs) and real estate brokers and agents with a listing syndication platform. Today, the company gave AGBeat an exclusive sneak peek at the upcoming launch of new controls for their 43,000 broker users regarding where they syndicate their listings and what marketing choices they make.

Through the ListHub dashboard, brokers have been able to opt in or opt out of syndicating to particular real estate search sites, and recently, the company added a scorecard to each syndicator so that brokers can educate themselves on what exactly each site offers, their terms of service, and the like, and today, ListHub has added filtering through their system. Now, brokers can choose to syndicate based on filtered parameters based on how each site uses data or what practices they adhere to.

Current filters set for brokers

Brokers can query based on that criteria, so they can opt in or out of each real estate search site if, for example, a site does not display broker contact information or whether they provide metrics or not. The options include:

  1. No Re-Syndication
  2. Posts Redirect Link
  3. Provides Error Reports
  4. Provides Metrics
  5. Real Estate Network
  6. Shows Broker Contact Info
  7. Timely Listing Removal
  8. MLS Preferred

The company tells AGBeat that the list of filters will grow over time, based on feedback and demand. ListHub will also be soliciting broker ratings of each real estate search site and offering ratings and comments based on a five star system, featured next to each syndication option. All data can be sorted based on their score, which because the system is new, has few reviews, but ListHub anticipates this will grow so brokers can add their subjective thoughts on the matter.

For each real estate search site, brokers can drill down into very specific data presented by ListHub, viewing everything from response time to exact terms of use. For companies like Zillow that offer an “extended network,” there is also a frequently updated list of where all of the listing data from their company appears on other sites like local papers or other websites (note: data never leaves a real estate search site’s databases, but is framed in a search page elsewhere, as the search is “powered by” a company like Realtor.com, typically in a widget).

Brokers don’t have to keep up with hundreds of changes

If a broker decides they only want to syndicate under certain conditions, they are not required to keep up with the changes at each real estate site, rather ListHub does that and will automatically add or subtract sites from the list of where brokers syndicate based on the rules the broker has set (like “do not syndicate to any site that does not show broker contact information”), and notifies the broker of the changes. This is a tremendous advantage for brokers concerned with the minutia of real estate search site updates, which are quite complex.

Otherwise, if a broker has manually selected a real estate search site to syndicate to, rather than opting in or out of one rule, ListHub notifies the broker but does not flip any switches.

Agents and MLSs

Agents are also able to log into the ListHub dashboard and review the wealth of data on these real estate search sites and their scorecards, but only brokers can make any alterations to where their data is syndicated. This could change in the future, as it appears possible that one day, this option system could apply to each individual listing rather than a broker’s entire data feed.

Additionally, MLSs are now able to log in, as opposed to just getting monthly reports, and each MLS can now mark real estate search sites as preferred. ListHub notes that the demand and response for this feature has varied wildly, as some MLSs cannot imagine marking anything as preferred, while others have reviewed the practices of all of the search sites through legal review and wish to allow their brokers to filter based on their recommendation, and are willing to do so.

The new features will roll out to all ListHub users in the next 24 hours (and Georgia later this week), and are already live in five beta markets. ListHub tells AGBeat that they wish to offer flexibility with listing data, be a point of research, and offer transparency about data distribution so brokers can better evaluate their marketing choices.

Tara Steele is the News Director at The American Genius, covering entrepreneur, real estate, technology news and everything in between. If you'd like to reach Tara with a question, comment, press release or hot news tip, simply click the link below.

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31 Comments

31 Comments

  1. Matt Thomson

    April 23, 2012 at 9:05 pm

    Wouldn’t it be nice if the NWMLS in the Seattle area would see this value and allow ListHub access?

  2. Tina Fine

    May 3, 2012 at 3:30 pm

    I think list hub giving control over the data back to the broker/agent is good, but not far enough. The “lister” / seller should have control over what information hits the web, even how it is displayed on all third party sites. Ultimately, home owners should be able to get a report of wherever their home is advertised and have the ability to take data down if they choose. Someone should create a GLOBAL HOUSE TAG, that follows all listing data, and can be found and deleted by the request of the seller or broker/agent.

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Business News

Debunking ridiculous remote work myths (and some serious survival tips)

(BUSINESS) People new to remote work (or sending their teams home) are still nervous and have no concept of what really happens when people work from home. We’ll debunk that.

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remote work

With an entire nation (or planet) moving to a remote workforce in the midst of a global pandemic, we’re hearing some pretty wild misunderstandings of what remote work is, and how it functions effectively. Bosses are scrambling to buy up spying tech for some good ol’ hamfisted enforcement.

For those of us who have been remote for ages, it’s fascinating to watch the transition. And also offensive. People tweeting about getting to take naps and not wear pants. That’s not remote work, that’s just you being unsupervised like a child for five minutes, KEVIN.

I was chatting with my buddy Michael Pascuzzi about remote work (full disclosure, he’s a Moderator in our Remote Digital Jobs group) and despite cracking many jokes, we realized there is a lot of noise to cut through.

In the spirit of offering meat for you in these hungry times, Michael offered to put his thoughts on paper. And why should you listen to him? It’s because he has worked for several tech companies, both startups and enterprises including TrackingPoint, 3DR, and H.P. He currently works remotely for Crayon, a Norwegian Digital Transformation, and Cloud Services company. He holds an M.B.A. in Digital Media Management from St. Edward’s University and a B.A. in Art History from the University of Connecticut. He’s also wonderfully weird. And a remote worker.


In his own words below:

So you’re working remotely now. Cool.

At first, it feels.. strange. But, as you get into it, you’ll get comfortable with your routine.

I’m sure you have a preconceived notion of remote workers. You probably thought this type of work was just for Unabombers and nomads. Maybe you don’t think you have a real job any longer because you’re doing it in your Underoos.

While, yes, working from home does allow you the option to work in your underwear, you still probably shouldn’t. There’s a lot to working from home and getting work done. You’re going to get a crash course in the coming weeks. I’m going to give you a leg up on your peers by telling you what you really need to know and what nobody else is telling you about remote work.

The following is a cheat sheet to getting ahead of your peers – and maybe make a case for you to continue in this lifestyle after the pandemic has subsided.

1. Working remotely doesn’t mean playtime

Right now, you’re roughly one week into your new working arrangement. You’ve got your table, your computer, and your whole set up. You’re also taking advantage of:
– The creature comforts of home
– Nobody looking over your shoulder

Irish coffees for breakfast, no pants-wearing, and naps during lunch are all available to you now that you work from home. And let’s not forget about #WhiteClawWednesdays!

These are all terrible ideas.

Here’s why:

If you come to a phone/video meeting drunk, we’ll know. If you’re on a video call with bedhead and a wrinkled shirt, we’ll assume you’re unprofessional. White Claw Wednesdays are probably okay in moderation, but taking a shot every time Karen says something annoying on a conference call is a bad idea!

Working from home should be an enjoyable and comfortable experience, but it shouldn’t be fun. It’s still work; and work sucks.

2. Working remotely should give you a better work/life balance:

Initially, you’ll find it hard for you and for your employer to separate your work hours from your life hours. Staying working only during your work hours is VITAL to keeping your sanity. Microsoft Office 365 has a tool that measures your wellbeing in “My Analytics.” Below is a picture of my wellbeing for this month. It’s not good.

digital accounting of wellbeing

The leadership team and managers at my company stress wellbeing. We take that chart seriously, and failing to have quiet days doesn’t make you look like a hard worker. Hard workers get shit done 8-5.

3. Working remotely also doesn’t mean firing the nanny

Working remotely doesn’t equal additional family time. Your work hours are your work hours. The pandemic quarantine doesn’t leave a whole lot of options for families to coexist without overlapping.

And it’s okay to occasionally have a “coworker.” But, you need to create your own private workspace within the hustle and bustle of homeschooling going on around you.

Here are a few more best practices you won’t read anywhere else:

You’ll need to learn to distance yourself from “work” when no longer at your “office.” This means powering down at the end of the day. Having a work/life balance when you work from home tends to swing in the opposite direction than you probably assumed; work can take over your life.

  • You’re going to have to turn off mobile notifications 100% of the time. It’s a pandemic, you’re not traveling; you don’t need them on – ever.
  • Turn off your computer at the end of the day. It’s good for your computer, and it’s fantastic for your mental health.
  • If your manager needs to reach you or you need to contact a direct report, just follow the wise words of Kim Possible: Call me, beep me if you wanna reach me.
  • You must wear pants. (FYI guys, dark leggings look like real pants and are super comfortable) Get ready for your day as if it were a regular office. Take a shower, shave, comb your hair, eat breakfast in the kitchen, wear jewelry. Look like you give a damn.

  • You must turn on your camera for video calls (and please don’t take your laptop into the bathroom. no field trips). Nonverbal communication accounts for 93% of all communication. We need to see your face, your posture, your eyerolls.
  • All of your calls should be video calls. You’ll find you’ll miss humans if you do not see them daily.
  • Clean the room (or at least directly behind you). We shouldn’t see laundry and quarantine snacks in the background. We absolutely should never HEAR you opening a bag of chips.
  • Close your door. Kitchen, office, bedroom… whatever you’re using needs to be YOUR space. It’s your office. Your clubhouse. Only one Homer allowed.

And for the love of all that isn’t COVID, please wear pants.

More resources:

I’m on a team at Crayon that freely consults on working remotely and cloud technology. This isn’t a sales pitch. If you have questions or need productivity tips, you can always email my team directly at contact.us@crayon.com.

Meanwhile, here are some additional resources to dig into:

  1. 20 tips for working from home
  2. Guide to engaging a distributed workforce
  3. Top 15 tips to effectively manage remote employees
  4. How to make working from home work for you

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Will House Democrats pass the new Senate stimulus package?

(BUSINESS NEWS) A new stimulus package for the COVID-19 pandemic has come from the senate, the question now is will the House Democrats accept and pass it?

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Democrats house of reps

Congress can’t seem to agree about COVID-19 relief. Yesterday, the Senate and the White House came to an agreement on a $2 trillion economic stimulus package. The Democrats are now the hold-up. House Speaker Nancy Pelosi has publicly stated that the House will be reviewing the bill, but there is no commitment as to whether the bill will pass or not. The Hill reported that some House Democrats are concerned that they have not provided any input.

What’s in the measure?

According to CBS News, the actual text of the measure hasn’t been released, but they did get information from Minority Leader Chuck Schumer about some of the contents:

• Expanded unemployment benefits to boost the maximum benefit and to give laid-off workers full pay for four months
• Direct payments to individuals making less than $99,000
• $130 billion for hospitals
• $367 billion in loans for small business
• $150 billion for state and local governments
• $500 billion for large businesses
• Creates an oversight board to govern large loans
• Prohibitions to prevent President Trump and family from getting federal relief

Will the measure pass?

Pelosi has said that this measure is a big improvement over the Republican’s first proposal. It seems as if she is working hard to move the measure through the House, but given the current state of politics, it’s hard to believe that anything will be done without some debate. Many Democrats have pushed for a food stamp increase, which is not in the current measure. However, the Democrats did win on the oversight board that protects the employees of the companies who are getting loans. Money for states was another Democrat victory in the current measure.

If the bill can pass the House unanimously, lawmakers won’t have to vote on the floor. If the House can’t agree, the House will need to reconvene and amend the Senate measure or pass their own measure. Under the COVID-19 travel restrictions and quarantine issues, it might be difficult to get anything done quickly. The urgency is real, but so is the responsibility. The Democrats want the money to do what Congress intends, not for CEO compensation or stock buyouts.

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MLMs under investigation for claiming they have a COVID-19 miracle cure

(BUSINESS NEWS) Guys, there is currently no cure for COVID-19 and it’s definitely not being sold by your friend in an MLM or whatever their company calls themselves.

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MLM miracle cure

It should go without saying that essential oils are NOT a cure for COVID-19, but unfortunately, the MLMs are at it again. Yes, that’s right, there are people trying to market their oils, pills…etc. as a way to stave off the pandemic that is currently upon us. So before we go any further, may I remind y’all that there is no miracle cure to treat or prevent the virus.

Do not use MLM products as a replacement for the actions laid out by the Center for Disease Control and Prevention (CDC), like social distancing and vigorous hand washing.

Don’t get me wrong, if you or your friends or relatives want to use MLM products on top of the advice given by doctors and scientists, go ahead. But advertising that these products can cure a disease that’s currently spreading across the world isn’t just irresponsible, it’s dangerous. Even if you don’t catch it, you’re still at risk of spreading the virus.

As of right now, the FTC is investigating seven companies over COVID-19 related claims, but you should be suspicious of anyone claiming they have something that will help. Do your homework. Sources like the CDC and WHO (World Health Organization) are great places to start if you’re unsure about information that you see on social media or hear from a friend. Disinformation is everywhere, so it’s vital to keep track of sources.

If you do stumble across a friend or family member trying to slip in MLM sales during this global crisis, be civil in your rebuttals. Many people join MLMs because they’ve been struggling to make money elsewhere. MLMs are notorious for targeting immigrants and stay-at-home moms. With COVID-19 bringing a slew of job loss, financial circumstances for many are more precarious than ever, which could very well put pressure on people in MLMs.

In short: MLM corporations that advertise a miracle cure? I didn’t think these companies could be more evil, but I was wrong. Your friend on Facebook touting their essential oil as a miracle cure? Definitely not great, but there might be more going on than meets the eye, so be honest with them, but also be kind.

It’s no magic cure, but a drop of kindness could go a long way right now.

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