For years, the cell phone darling has been iPhone, but between February and May of this year, the market share of all smartphone platforms (including Apple) declined. All platforms but Google, that is, which rose 4%.
According to ComScore:
For any marketer (real estate or otherwise) to remain relevant, they must know the growing trends which we’ve seen most fail to do. The tech world continues to be Mac fanboys, yet consumers are slowly diversifying their choice in smartphones as shown by the last six months alone, and Google is coming out a clear winner.
Unfortunately, the applications available for consumers to search real estate are quite limited. The app library has a variety of obscure local real estate search apps, but national brokers and search portals are surprisingly lacking as are quality calculators and the like.
Here are 13 real estate search applications for Android phones:
- Coldwell Banker
- Zillow Real Estate
- ZipRealty
- Idealista
- HotPads
- Real Estate by Smarter Agent
- Real Estate Droid (searches various sources)
- Apartment & house rental search
- Chicago Agent (gfe generator)
- Financial calculators
- Real Estate Dictionary
- Envoy (local info search- demographics, schools, etc)
Do you think the quest for all brokerages to be in all places at all times is unwise, or do you think it is worth the investment to be where consumers are trending?
Bruce
July 20, 2010 at 8:55 am
Brokerages need to position themselves to have their listings found by the consumer. Technology is changing so fast that it’s difficult to choose the perfect platform and application. As far as technology is concerned, less is not more….More and more buyers are shopping with their smart phones while driving through neighborhoods and we want them to call us, regardless of who has a house listed.
Ben Goheen
July 20, 2010 at 8:17 pm
I’ve used nearly all the ones on this list, and unfortunately haven’t had very good luck finding active listings with any of them. Maybe location based search works better on the iPhone.
FYI – there are only 12 apps on the list 🙂
Doug Francis
July 23, 2010 at 3:27 pm
Some of my buyer clients have a few of these on their smartphones and, since they are free, then they decide to use ’em all.
Making sure that your listings are complete with plenty of photos makes your listing much more interesting to these “visual consumers”. Bad pics and you are sunk.
12 not 13, now that’s funny!
Charlie Pitkin
July 29, 2010 at 12:46 am
I use “karl’s mortgage calculator” app for Android all the time and find it to be very useful!
Roberta Murphy
July 29, 2010 at 12:59 am
Am still awaiting the Redfin app for the Droid. Charlie Pitkin’s add of “Karl’s Mortgage Calculator” makes a good #13.
addurbusiness
August 20, 2010 at 5:43 am
real estate and phone dealing are same. As you know that is is phone that make a dealer famous by name and numbers. most on buyer and seller start deal by phone after that they meet face to face. real estate isn’t miner topic that can be ignored and………….
CShan
January 20, 2012 at 11:59 am
You should check out the application called MobilCTI Power Dialer for Android Phones.
It will be a great tool for Real Estate Agents.
This Application will allow you to organize your contacts into campaigns (Lists).
1)Call contacts one after another from list
2)Automatically track number of attempts3)Schedule/Track callbacks.
mlee3680
July 2, 2012 at 7:04 pm
Perfect post. Here’s another post which shows a tool that helps you create any type of real estate app with calculations for web or mobile. Just point and click. Templates are available to use or create your app from scratch https://blog.caspio.com/case_studies/homazoomas-suite-of-real-estate-apps-offer-home-buyers-a-unique-advantage/
mlee3680
July 2, 2012 at 10:42 pm
Awesome post.Here’s another post which shows a tool that helps you create any type of real estate app with calculations for web or mobile. Just point and click. Templates are available to use or create your app from scratch https://blog.caspio.com/case_studies/homazoomas-suite-of-real-estate-apps-offer-home-buyers-a-unique-advantage/
small business blog
August 8, 2012 at 2:33 am
I’ll check this out CShan. Thanks a lot!