Connect with us

Social Media

6 ways to legally and easily use photos online

Do you know if you have permission to use photos online or are you leaving it up to chance when you use an image on your blog or website? Here are six ways to stay on the right side of the law.

Published

on

smartphone photography

use photos online

Avoiding copyright problems with online photos

Photos are becoming encouraged to use in social media posts, like Facebook, Instagram and Twitter, and might interfere with Fair Use laws. In world where copyright lawsuits are getting increasingly popular, it’s simple to avoid this sticky photo situation.

Stock photography agency Dreamstime works with hundreds of photographers and is entrenched in the policies surrounding image copyright laws. The company asserts that getting permission to use a photo on a social networking site. Below are six ways to get permission easily and legally.

6 ways to legally use photos online

Noelle Federico is the Business Manager and CFO of Dreamstime.com, offering the following six ways to avoid copyright issues when using photos online:

  1. It’s safe to use an image found on the web in a social media post if it is for educational purposes such as a school project commentary or if you are commenting on or criticizing the topic in some way. Such as posting a photo you find on a hurricane and commenting on the damage it did on your FB page. Safety denotes that even when you do these types of posts cite your source giving credit to where you copied the picture from.
  2. Fair Use Laws operate on a case-by-case basis; there are guidelines which can be found at Copyright.gov. Occurrences of infringement are still judged on a case-by-case basis where intent of the use weighs heavily. Meaning that if you purposefully copied a photographer’s photo and tried to use it for material gain as opposed to using it in a school report your intent may make the difference in a copyright lawsuit judgment.
  3. If you are posting a photo on the social site of a business it is best to obtain images that you are sure you have the authorization to use. This can be done by purchasing stock photos or utilizing a FREE stock image website or collection. These free sites will have you become a member and then allow you to download without cost from their collections. When you do this you will be certain that you have a license to use the images you are downloading.
  4. Make sure when you are “searching” the web for photos that you investigate the source of an image before you right-click and copy it. Just because you ‘can’ copy an image that isn’t watermarked does NOT mean that you have the right to use it. Some of the search engines now bring up images and it isn’t easily seen that the images are actually being sourced from sites where they are protected unless you purchase them.
  5. Take photos yourself or get them from a paid or free source that offers them with a license; you can search images under the ‘Creative Commons license’ which allows for images that the photographers have released for common use as well as Yahoo and Wikipedia have images that can be used for common purposes.
  6. Bottom-line… use the same courtesy and respect for material found on the web that you would want someone to use with you. If it belongs to someone else ask permission to use it or buy it or license it from a stock site.

Federico offers some great insight into how to use online photos without getting into hot water, so next time you’re ready to get images for your blog or website, follow the rules and avoid nasty letters from the lawyers.

The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.

Continue Reading
Advertisement
1 Comment

1 Comment

  1. Troy Herman

    April 16, 2013 at 1:14 pm

    Getting used to following your posts and information lately.. seems that as I spread them to others, they like it as well (hope you get some good traffic out of it). This was a good one to share with my friends who are always asking about my pictures, information, and others… thanks!

Leave a Reply

Your email address will not be published. Required fields are marked *

Social Media

Twitter to start charging users? Here’s what you need to know

(SOCIAL MEDIA) Social media is trending toward the subscription based model, especially as the pandemic pushes ad revenue down. What does this mean for Twitter users?

Published

on

Twitter and other social media apps open on a phone being held in a hand. Will they go to a paid option subscription model?

In an attempt to become less dependent on advertising, Twitter Inc. announced that it will be considering developing a subscription product, as well as other paid options. Here’s the scoop:

  • The ideas for paid Twitter that are being tossed around include tipping creators, the ability to pay users you follow for exclusive content, charging for use of the TweetDeck, features like “undo send”, and profile customization options and more.
  • While Twitter has thought about moving towards paid for years, the pandemic has pushed them to do it – plus activist investors want to see accelerated growth.
  • The majority of Twitter’s revenue comes from targeted ads, though Twitter’s ad market is significantly smaller than Facebook and other competitors.
  • The platform’s user base in the U.S. is its most valuable market, and that market is plateauing – essentially, Twitter can’t depend on new American users joining to make money anymore.
  • The company tried user “tips” in the past with its live video service Periscope (RIP), which has now become a popular business model for other companies – and which we will most likely see again with paid Twitter.
  • And yes, they will ALWAYS take a cut of any money being poured into the app, no matter who it’s intended for.

This announcement comes at a time where other social media platforms, such as TikTok and Clubhouse, are also moving towards paid options.

My hot take: Is it important – especially during a pandemic – to make sure that creators are receiving fair compensation for the content that we as users consume? Yes, 100%. Pay people for their work. And in the realm of social media, pictures, memes, and opinions are in fact work. Don’t get it twisted.

Does this shift also symbolize a deviation from the unpaid, egalitarian social media that we’ve all learned to use, consume, and love over the last decade? It sure does.

My irritation stems not from the fact that creators will probably see more return on their work in the future. Or on the principal of free social media for all. It stems from sheer greediness of the social media giants. Facebook, Twitter, and their counterparts are already filthy rich. Like, dumb rich. And guess what: Even though Twitter has been free so far, it’s creators and users alike that have been generating wealth for the company.

So why do they want even more now?

Continue Reading

Social Media

TikTok enters the e-commerce space, ready to compete with Zuckerberg?

(SOCIAL MEDIA) Setting up social media for e-commerce isn’t an uncommon practice, but for TikTok this means the next step competing with Facebook and Instagram.

Published

on

Couple taking video with mobile phone, prepared for e-commerce.

Adding e-commerce offerings to social media platforms isn’t anything new. However, TikTok, which is owned by the Chinese firm ByteDance, is rolling out some new e-commerce features that will place the social video app in direct competition with Mark Zuckerberg’s Facebook and Instagram.

According to a Financial Times report, TikTok’s new features will allow the platform to create and expand its e-commerce service in the U.S. The new features will allow TikTok’s popular users to monetize their content. These users will be able to promote and sell products by sharing product links in their content. In return, TikTok will profit from the sales by earning a commission.

Among the features included is “live-streamed” shopping. In this mobile phone shopping channel, users can purchase products by tapping on products during a user’s live demo. Also, TikTok plans on releasing a feature that will allow brands to display their product catalogs.

Currently, Facebook has expanded into the e-commerce space through its Facebook Marketplace. In May 2020, it launched Facebook Shops that allows businesses to turn their Facebook and Instagram stories into online stores.

But, Facebook hasn’t had too much luck in keeping up with the video platform in other areas. In 2018, the social media giant launched Lasso, its short-form video app. But the company’s TikTok clone didn’t last too long. Last year, Facebook said bye-bye to Lasso and shut it down.

Instagram is trying to compete with TikTok by launching Instagram Reels. This feature allows users to share short videos just like TikTok, but the future of Reels isn’t set in stone yet. By the looks of it, videos on Reels are mainly reposts of video content posted on TikTok.

There is no word on when the features will roll out to influencers on TikTok, but according to the Financial Times report, the social media app’s new features have already been viewed by some people.

TikTok has a large audience that continues to grow. By providing monetization tools in its platform, TikTok believes its new tools will put it ahead of Facebook in the e-commerce game, and help maintain that audience.

Continue Reading

Social Media

Your favorite Clubhouse creators can now ask for your financial support

(SOCIAL MEDIA) Clubhouse just secured new funding – what it means for creators and users of the latest quarantine-based social media darling.

Published

on

Woman talking on Clubhouse on her iPhone with a big smile.

Clubhouse – the live-voice chat app that has been taking the quarantined world by storm – has recently announced that it has raised new funding in a Series B round, led by Andreessen Horowitz, the venture capital firm in Silicon Valley.

The app confirms that new funding means compensation for creators; much like the influencers on TikTok and YouTube, now Clubhouse creators will be able to utilize features such as subscriptions, tipping, and ticket sales to monetize their content.

To encourage emerging Clubhouse creators and invite new voices, funding round will also support a promising “Creator Grant Program”.

On the surface, Clubhouse is undoubtedly cool. The invite-only, celebrity-filled niche chatrooms feel utopic for any opinionated individual – or anyone that just likes to listen. At its best, Clubhouse brings to mind collaborative campfire chats, heated lecture-hall debates or informative PD sessions. I’ll be the first to admit, I’m actually obsessed.

And now with its new round, the video chatroom app will not only appear cool but also act as a helpful steppingstone to popular and emerging creators alike. “Creators are the lifeblood of Clubhouse,” said Paul & Rohan, the app’s creators, “and we want to make sure that all of the amazing people who host conversations for others are getting recognized for their contributions.”

Helping creators get paid for their labor in 2021 is a cause that we should 100% get behind, especially if we’re consuming their content.

Over the next few months, Clubhouse will be prototyping their tipping, tickets and subscriptions – think a system akin to Patreon, but built directly into the app.

A feature unique to the app – tickets – will offer individuals and organizations the chance to hold formal discussions and events while charging an admission. Elite Clubhouse rooms? I wonder if I can get a Clubhouse press pass.

Additionally, Clubhouse has announced plans for Android development (the app has only been available to Apple users so far). They are also working on moderation policies after a recent controversial chat sparked uproar. To date, the app has been relying heavily on community moderation, the power of which I’ve witnessed countless times whilst in rooms.

So: Is the golden age of Clubhouse – only possible for a short period while everyone was stuck at home and before the app gained real mainstream traction – now over? Or will this new round of funding and subsequent development give the app a new beginning?

For now, I think it’s safe to say that the culture of Clubhouse will certainly be changing – what we don’t know is if the changes will make this cream-of-the-crop app even better, or if it’ll join the ranks of Instagram, Twitter, and Facebook in being another big-time social media staple.

Continue Reading

Our Great Partners

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Emerging Stories

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!