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7 reasons visual storytelling is one of 2012’s breakout trends

Businesses of all sizes are relying more and more upon visualization of data and information to make concepts easier for people to digest and remember, but why is this trend surging in marketing and tech circles?

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The rise of visualizations

You’ve seen infographics on websites, embedded SlideShare presentations, illustrated videos, and more, that give consumers a way to consume data more concisely and in a more memorable way. Visual storytelling is compelling and the art and technology supporting the trend are improving, as are the standards and expectations of consumers.

Jason Amunwa at SlideDeck 2 tells AGBeat that “though it’s early in 2012, the importance – and necessity of visual storytelling is already one of the year’s breakout trends.”

According to Amunwa, below are the seven reasons that visualization is a breakout trend:

  1. A Better Experience for Users is Essential. A bad experience can leave a sour taste in a user’s mouth, but a good experience will keep them coming back for more. More and more brands are picking up on this: i.e.: Spotify, Instagram, etc.
  2. Social Media Is Becoming More Visual. From Facebook Timeline, to the sale of Instagram, to the immense growth of Pinterest, people are more interested in using photos to show their stories rather than tell them using 140-characters or less.
  3. Apps Have Changed Our Expectations. App design has spoiled us because now we’re expecting that seamlessly beautiful experience from everything we interact with. As a result, “app design” is forcing web-based designers to be more innovative and creative.
  4. Multi-Resolution Viewing Is Becoming Standard. In the early Internet, everyone was using the same type of browser and getting the same web experience. Nowadays, everyone has a smart phone or a laptop or a tablet. There are multitudes of different devices an individual could be using to view a webpage – and it’s up to the designers to account for that.
  5. Minimalist Designs Are Getting More Done With Less. Whether it’s a business site like Simple.com or a blogging platform like Tumblr, using visuals to create minimalist designs that convey only the essential information is making the web more responsive for users. Sites that are clean and simple to use allow users to do what they need to do in a fast, responsive, and intuitive way, thus producing higher satisfaction and loyalty.
  6. Special Effects Adding “Wow” Factor. Advances in web technologies have given designers the freedom to break away from archaic, newspaper-like navigation and explore new realms of possibility. As we mentioned earlier, apps have changed people’s expectations. As they’ve gotten used to slick app interfaces they also expect the same from their web experiences.
  7. Visuals are Universal. The Internet is a place that is constantly changing, as is the language used to talk about it. However, visuals are a universal language that can withstand the tests of time. Visuals are capable of evoking emotional connections in a broader audience of people while words can limit the scope of where a message can go and who can understand it.

There are many methods being used to visualize content, like Amunwa’s team at SlideDeck 2. Social networks like Facebook, Pinterest and Instagram are forcing brands to think and act more visually. With that in mind, digital-telepathy, the company behind the original SlideDeck and the Hello Bar, designed SlideDeck 2: a simple way for websites to showcase social and web content in a visually stunning way through an easy-to-use premium WordPress plugin. SlideDeck 2 is a dynamic content slider that brings a new aesthetic to website design.

Instead of forcing website managers to create content from scratch or reformat what they’ve already shared via social media, SlideDeck 2 automatically pulls in content to show on WordPress-powered sites. It integrates with Instagram, Flickr, Vimeo, Google+, Dribbble, YouTube, Twitter, Dailymotion, Picassa and RSS feeds. As a design company, digital-telepathy is focused on the beautification of the web. By adding a new layer of design to content sharing, SlideDeck 2 is a major step forward in helping brands easily make their content visually appealing.

The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.

Social Media

Facebook beta features fresh friendly facade you can try out

(SOCIAL MEDIA) Facebook is trying to change it’s image, literally. They already changed their logo, now is time for a new design you can see in the beta.

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facebook beta

After sixteen years in the game, Facebook is getting a facelift. Facebook has been working on a redesign for quite some time and they’re finally starting to roll out a beta. Facebook is taking the rollout slow, so it looks like just a few users are seeing the redesign and the rest of us will have to wait. Want to be among the first to test out the new look? Here’s how you can, maybe, make it happen.

If you are one of the lucky few who has been selected to beta test, then getting the new design should be simple. When you log into your account (as if you ever log out) a pop up will prompt you to try out the new beta. If this doesn’t happen, and you’re still feeling optimistic, then turn your eye to the upper right-hand corner of your screen and look for a button labeled “See Facebook Beta.” Still no button, but want to keep the hope alive? Click the drop-down arrow in the right-hand corner of your screen and see if the Facebook Beta option appears in the dropdown. Nothing yet? Tough luck, kid. You have not been chosen.

If the new design is available to you, then Facebook will offer to give you a tour of the new system. The fresh UI aims to simplify the user experience by making the page less cluttered and easier to navigate. Icons will be sleeker and brighter and it should be easier than ever to access your Messenger conversations. And if you decide that you kind of hate the new design, no big deal. Users will have the option to switch back to the classic design, at least while the redesign is still in beta.

Platform redesigns are always a contentious topic of conversation for users. Twitter, in particular, has seen some user drama over its redesigns through the years. Sometimes a redesign will knock out your favorite feature or make a shortcut you used to take in a workflow pointless. And, honestly, sometimes people just don’t like change. Whatever side of the coin you’re on, let us know how you feel about Facebook’s new look.

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Google takes a shot at competing with TikTok, Pinterest videos

(SOCIAL MEDIA) We all love to sit and watch short videos, be they humorous, reactionary, or weird, but here is Googles attempt to get educational with Tangi.

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Tangi screenshot

It’s happened to anyone who’s ever been looking online for how-to help… you click on a likely-sounding YouTube video, only to be greeted by an ad you can’t skip, a whole lot of introductory chit-chat, and three minutes of build-up before you finally see exactly what you need to do to handle your would-be DIY hack.

But what if you could get your answer in 60 seconds or less? It’s the concept behind Tangi, a newly released Google app created in the company’s Area 120 incubator by developer Coco Mao.

Variously described as short-form YouTube, video Pinterest, or TikTok for makers, Tangi was inspired by Mao discovering that her “smartphone challenged” parents were using their devices to watch photography and painting tutorials—and developing new hobbies as a result.

She came back to Google and worked with her team to develop Tangi as a place where such how-to inspiration could be more easily found and taken advantage of. “The name is inspired by the words TeAch aNd Give,” she explained as she introduced the app at the end of January. “’Tangible’—things you can make.”

The philosophy behind Tangi means this is hands-on how-to for the crafty club. The time-lapse heavy videos “could quickly get a point across,” Mao said, “something that used to take a long time to learn with just text and images.”

Videos fall into categories of art, cooking, DIY, fashion and beauty, and lifestyle, and are often accompanied by links to recipes or the maker’s blog or Instagram for more information. Some makers don’t quite have the format down pat yet, but most manage to provide a good balance of visual inspiration and a little more information.

And like Pinterest, Tangi can turn into a time-lapsing rabbit hole of its own. I started with a mere 10-second clip on propagating succulents (I’ve been doing it wrong), which led to a minute on “when succulents stretch” (“etiolation” — new vocabulary word!), which led to a succulent cake which led to a conversation heart cake and before I knew it, 20 minutes had gone by and I was watching an exploding heart science Valentine and had washed up at “Yoda one for me.”

While the app has only been out for about a week … and is only available on iOS and the web … it’s already well populated with content from makers and lifestyle bloggers who partnered with Mao’s team during the development process. And though it’s still in closed-beta mode for content creators, users can apply to be on a waitlist to be invited to upload their own work.

There are a few question marks still. No word on when it will be available on Google’s own Android platform, for one thing. While a couple of intrepid contributors are reviewing education apps and dispensing startup advice, its philosophy as stated by team lead Mao may not extend much more beyond the maker and creative fields to include technology and workplace input. And Google doesn’t always support its apps for long.

But it’s fun, simple, and easy on the eyes. As a place to find quick inspiration and direction, Tangi could carve out a niche.

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New Reddit policy on impersonation mimics other social media giants

(SOCIAL MEDIA) Reddit is the latest social media company to change their policy to protect against deepfake impersonation, because of the harm they can cause.

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impersonation with deepfakes

Reddit is the latest social media company making updates to their rules and policies ahead of the 2020 election. Companies like Facebook, Twitter, and now Reddit are all trying to make the social internet a safer place to receive information.

Reddit’s new policy officially bans impersonation with the goal of handling “bad actors who are trying to manipulate Reddit, particularly are issues of great public significance, like elections.”

Deepfakes have become a key topic of conversation the last few years. In the wake of the mass spreading of misinformation during the 2016 presidential election, users have grown wearier than ever of the information they see online. Deepfakes are no longer a niche subject, but an everyday pain point that technology companies are scrambling to control.

In a statement made on r/redditsecurity, Reddit informed users of the change to website policy stating, “Reddit does not allow content that impersonates individuals or entities in a misleading or deceptive manner. This not only includes using a Reddit account to impersonate someone, but also encompasses things such as domains that mimic others, as well as deepfakes or other manipulated content presented to mislead, or falsely attributed to an individual or entity.”

The platform isn’t trying to make a mass change to it’s often humor driven culture. Parody and satire are still allowed forms of impersonation so long as the joke is obvious. Reddit has vowed to always take context into account when looking at cases of user impersonation.

It’s a good sign for society when popular social platforms start taking their role in controlling the spread of false information seriously. Companies like Reddit are in a position to create real change in the way we spread and consume information about major global events.

What’s unclear is how much man power these companies are putting behind their policies. Reddit ends their statement by pointing users to a report form that users can submit if they or someone else is the victim of impersonation. The question users should be asking is how long would it take to get a response or see action on these reports?

Policy changes are great, but if companies are simply throwing them onto their fine print with no resources behind enforcement then it’s not social change, it’s just legal jargon to protect their ass.

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