Brands are jumping the Facebook ship
Businesses and marketing professionals are feeling as apathetic about Facebook as we all are. Kissmetrics blogged how successful sites like Copyblogger, Forbes, Gizmodo, etc., are deleting their Facebook pages and are informing other businesses why they should do the same. They’re not alone. The main reason cited is because they felt they were no longer getting value from it.
Hoards of other websites are jumping off the Facebook cliff as well. In fact, some of these businesses declared that Facebook was actually hurting their business. Kissmetrics provides a comprehensive list of reasons why marketing experts think you should want to leave Facebook, some of them being: “Twitter is better.” “Facebook punishes organic posts and non-paid content.” “Facebook limits the amount of genuine interaction that your audience can have with you.”
Facebook is limited
Those are indeed sound reasons why you might be feeling a little Facebook fatigue. You’ve most likely reflected on a few or even all of the points listed during your time marketing your business on Facebook.
As someone who “likes” businesses on Facebook, even I’ve noticed how Facebook limits interaction between me and the business pages that I’ve “liked.” This seems unfair because businesses have worked hard to gain their audience and then Facebook decides they don’t get to engage them how they want.
Some of the points listed seem like a stretch though
For instance, “Facebook fans are worthless” and “Facebook is an unprofessional environment for sophisticated businesses.” Really? I don’t know if I can get behind such a negative outlook.
Facebook has its fair share of obnoxious trolls spewing opinions that no one cares about, but saying your “Facebook fans are worthless” is actually kind of a troll thing to say.
So, should you delete your Facebook?
Think this through before jumping. Just because popular sites like Forbes and Copyblogger aren’t getting a return doesn’t mean you aren’t or shouldn’t try to. Kissmetrics thinks these other websites are being a little hasty in their decision to ditch Facebook and that it still has value.
It might not be the most ideal place for your customers to be, but you can’t ignore that a large audience is all in one place (1.44 billion, to be exact) and you absolutely have the ability to reach them there.
Sure, Facebook can be difficult to work with and now might be a good time to reevaluate your social media marketing efforts on the various platforms you’re using, but maybe pass on deleting your Facebook for now. Here’s to hoping popular sites leaving Facebook might affect some changes in how Facebook works for businesses.