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Cat Got Your Tongue



I love blogging.  I love social media.  I am a twitter addict.  Addicted to Facebook too.  You name it, I seem to have the social media addiction and plenty to say on most web venues.  I sat down with the CEO of a web based company recently to talk about social media strategy for the new business.  Mr. CEO says to me- “you like to write.  I wouldn’t have anything to say.” 

Guess what Mr. CEO- writing isn’t necessarily an easy skill for lots of bloggers or social media gurus.  Sure, I have a journalism background, so I do have more writing experience than the average blogger, but there are many great bloggers who aren’t necessarily great writers and many writers who aren’t necessarily great bloggers. 

Blogging or interacting in any social medium takes practice, often more than skill.  You start, you bomb, you learn, you grow, find out what interests you and what interests your readers and it gets easier.  So you can practice, practice, practice, but even the best writers lose their words and don’t have anything to say sometimes.

Blogging block strikes again 

Yep, I go through this all the time.  Sometimes I can whip out a post in no time, other times I struggle for days, occasionally weeks, once or twice even for months.  As much as I dislike it, I am comfortable with the fact that blogger blocks happens even to the best of us.

So, all is good, blogging is going fine, until one day, I realize I have a new block.  A type of block I could never imagine.   A type of block I am not sure if I am comfortable talking about.  It is called…

The Twitter Block

Yes, the Twitter Block!  Have you ever had it?  Have you ever sat and stared at that little 140 character text box and realized you can’t think of a thing to say?   NOTHING.  You can’t even think to say the cat ate my tongue.  Twitter ate my tongue. No way!  I can’t think of 140 characters to say?

The curse of twitter. I have become so comfortable with Twitter, I just expect 140 characters to roll out.  Then block happens.  What if its not witty?  What if qwitter goes crazy as followers jump ship? Who created qwitter anyway? 

I don’t think I ever would have predicted that I might get Twitter block.  I had a couple of days where I would sit and lurk and watch what people were saying and I couldn’t think of a single thing to write.  I wasn’t sure how to get out of it.  Finally I realized I was trying too hard.  Twittering shouldn’t be forced.  It has to come naturally.   When all else fails, post a twitpic.  Just like a blog, pictures speak a thousand words.

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  1. Ines Hegedus-Garcia

    October 29, 2008 at 7:17 pm

    Ginger – OMG…..I have to confess that I’ve been there too. You look at that box and think…. OH NO!! I’M BECOMING A LURKER!! (not that there’s anything wrong w/ that…just not my thing)

  2. Michelle DeRepentigny

    October 29, 2008 at 7:19 pm

    OMG I lurk because I am twitter blocked!

  3. Gerry 'RealtyMan' Bourgeois

    October 29, 2008 at 7:20 pm

    Never happened to me yet. I Always have somethin’ to say. Occasionally it is funny or relevant. 😉

  4. Jim Whatley

    October 29, 2008 at 7:27 pm

    If you can’t say it in 140 characters you don’t know what you are talking about. nough said.

  5. Missy Caulk

    October 29, 2008 at 7:37 pm

    Ha, I follow along and am on more than I talk. “This to shall pass, Ginger.”

  6. Brandie

    October 29, 2008 at 7:39 pm

    Ginger – love this post!!! And so true. I’ve had days where I’m just not “talkative”. It’s good to know when I don’t see twits from you … you could be out there… 🙂

  7. Mariana

    October 29, 2008 at 9:35 pm

    I have been there … I click over to Twitter and stare at it… Refresh the page and keep staring. Periodic 3 minutes of my life I will never get back.

    I like the TwitPic idea tho …

  8. Todd Carpenter

    October 30, 2008 at 12:52 am

    I don’t even think about Twitter unless I have something to say. So I guess I don’t even know when I have it.

  9. Benn Rosales

    October 30, 2008 at 8:54 am

    When you feel blocked, you should just twitter this post 😉

  10. Lisa Sanderson

    October 31, 2008 at 6:50 pm

    I’m not a big ‘talker’ in real life so, like in real life, I do a lot of listening on twitter…or lurking I suppose you’d call it. What I am trying to say is that I don’t think there is anything wrong with not saying anything. The ear is, after all, one of the greatest communication tools (I’m paraphrasing a quote and don’t know who to credit. Brilliant, no?).

  11. Sarah Cooper

    November 1, 2008 at 4:31 am

    Ginger, I have NEVER stared at that little Twitter text box and thought I had nothing to say. EVER. Even if I don’t have anything to say, I don’t let it hold me back!

  12. Ginger Wilcox

    November 2, 2008 at 10:09 am

    I can’t believe some of you have NEVER failed to find words. Well, ok, I believe Sarah has never had that problem, but the rest of you?!

    Ines- no, nothing wrong with being a lurker, I am just not good at it!

    Lisa- it is ok to not say anything, but when you WANT to say something and you just can’t find the words, that is a whole different story.

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Social Media

*New* TikTok Insights launch: Content creators finally get audience analytics

(SOCIAL MEDIA) The popular short-form app, TikTok, finally launches the anticipated Insights feature, where content creators can view target audience data.



Two girls filming on TikTok.

Marketers searching for the zeitgeist which means TikTok scrollers pause to watch their content and then click through to buy a product have a new tool to help make that happen.

  • TikTok Insights offers marketers bite-size bits of user demographic information that will help build content that leads to sales.
  • With TikTok Insights you can learn more about your audience’s behavior, their interests, and their general sentiment toward brands.
  • TikTok Insights is free to use. Marketers can find TikTok user demographics by using filters to determine what they’re looking for.

The demographic info can be age-focused, focused on specific types of marketing, or even as specific as holiday or event marketing.

This is a step in the direction marketers have been asking for as they create content for the TikTok platform; however, creators looking for detailed analytics like they get from meta need to wait. Insights doesn’t offer that for now.

Like TikTok says in its own analytic information,

“While analytics are helpful in understanding the performance of your videos, you don’t need to create future videos based primarily around them. It’s best to consider the bigger picture, lean lightly on analytics, and use them as a source for insight rather than strategy.”

Marketers trying to key into reaching TikTok’s billion users worldwide are left, right now, searching for the magic that leads to consumers making the jump from the platform to using their purchasing power.

For marketers that means keeping things creative and collaborative, two key factors in TikTok’s success. And that success is huge. Users spend an average of 52 minutes on the platform when they log in and a staggering 90% of users say they log on every day.

TikTok Insights will help marketers find ways to connect, but the content TikTok is looking for is authentic.

And while entrepreneurs can bid for advertising like other social media platforms, they need to remember when planning that spend, that most TikTok marketing success stories are more accidental than planned. Have fun with that knowledge. Instead of pressure to create the perfect plan, TikTok Insights allows marketers to keep it creative and to find a way to tie it into what they enjoy about the platform.

Like all other social media marketing, focus on creating content that stops the consumer from their continual scroll. Make it a challenge and keep it real.

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Social Media

Grindr got busted for selling users’ data locations to advertisers

(SOCIAL MEDIA) User data has been a hot topic in the tech world. It’s often shared haphazardly or not protected, and the app Grindr, follows suit.



Grindr on phone in man's hands

If you’re like me, you probably get spam calls a lot. Information is no longer private in this day and age; companies will buy and sell whatever information they can get their hands on for a quick buck. Which is annoying, but not necessarily outright dangerous, right?


Grindr has admitted to selling their user’s data, however, they are specifically selling the location of their users without regard for liability concerns. Grindr, a gay hook-up app, is an app where a marginalized community is revealing their location to find a person to connect to. Sure, Grindr claims they have been doing this less and less since 2020, but the issue still remains: they have been selling the location of people who are in a marginalized community – a community that has faced a huge amount of oppression in the past and is still facing it to this day.

Who in their right mind thought this was okay? Grindr initially did so to create “real-time ad exchanges” for their users, to find places super close to their location. Which makes sense, sort of. The root of the issue is that the LGBTQAI+ community is a community at risk. How does Grindr know if all of their users are out? Do they know exactly who they’re selling this information to? How do they know that those who bought the information are going to use it properly?

They don’t have any way of knowing this and they put all of their users at risk by selling their location data. And the data is still commercially available! Historical data could still be obtained and the information was able to be purchased in 2017. Even if somebody stopped using Grindr in, say, 2019, the fact they used Grindr is still out there. And yeah, the data that’s been released has anonymized, Grindr claims, but it’s really easy to reverse that and pin a specific person to a specific location and time.

This is such a huge violation of privacy and it puts people in real, actual danger. It would be so easy for bigots to get that information and use it for something other than ads. It would be so easy for people to out others who aren’t ready to come out. It’s ridiculous and, yeah, Grindr claims they’re doing it less, but the knowledge of what they have done is still out there. There’s still that question of “what if they do it again” and, with how the world is right now, it’s really messed up and problematic.

If somebody is attacked because of the data that Grindr sold, is Grindr complicit in that hate crime, legally or otherwise?

So, moral of the story?

Yeah, selling data can get you a quick buck, but don’t do it.

You have no idea who you’re putting at risk by selling that data and, if people find out you’ve done it, chances are your customers (and employees) will lose trust in you and could potentially leave you to find something else. Don’t risk it!

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Social Media

BeReal: Youngsters are flocking in droves to this Instagram competitor app

(SOCIAL MEDIA) As Instagram loses steam due to its standards of “perfection posting,” users are drawn to a similar app with a different approach, BeReal.



social media - bereal app

BeReal is one of several “Real” apps exploding in growth with young users who crave real connections with people they know in real life.

According to, BeReal ranks 4th by downloads in the US, the UK, and France for Q1 2022 to date, behind only Instagram, Snapchat, and Pinterest.

BeReal flies in the face of what social media has become. Instead of curated looks that focus on the beautiful parts of life, BeReal users showcase what they’re doing at the moment and share those real photos with their friends. Their real friends.

It’s real. And real is different for a generation of social media users who have been raised on influencers and filters.

As the app says when you go to its page:

Be Real.

Your Friends

for Real.

Every day at a different time, BeReal users are notified simultaneously to capture and share a Photo in 2 Minutes.

A new and unique way to discover who your friends really are in their daily life.

BeReal app

The app has seen monthly users increase by more than 315% according to Apptopia, which tracks and analyzes app performance.

“Push notifications are sent around the world simultaneously at different times each day,” the company said in a statement. “It’s a secret on how the time is chosen every day, it’s not random.”

The app allows no edits and no filters. They want users to show a “slice of their lives.”

Today’s social media users have seen their lives online inundated with ultra-curated social media. The pandemic led to more time spent online than ever. Social media became a way to escape. Reality was ugly. Social media was funny, pretty, and exciting.

And fake.

Enter BeReal where users are asked to share two moments of real life on a surprise schedule. New apps are fun often because they’re new. However, the huge growth in the use of BeReal by college-aged users points to something more than the new factor.

For the past several years, experts have warned that social media was dangerous to our mental health. The dopamine hits of likes and shares are based on photos and videos filled with second and third takes, lens changes, lighting improvements, and filters. Constant comparisons are the norm. And even though we know the world we present on our social pages isn’t exactly an honest portrayal of life, we can’t help but experience FOMO when we see our friends and followers and those we follow having the times of their lives, buying their new it thing, trying the new perfect product, playing in their Pinterest-worthy decorated spaces we wish we could have.

None of what we see is actually real on our apps. We delete our media that isn’t what we want to portray and try again from a different angle and shoot second and third and forth takes that make us look just a little better.

We spend hours flipping through videos on our For You walls and Instagram stories picked by algorithms that know us better than we know ourselves.

BeReal is the opposite of that. It’s simple, fast, and real. It’s community and fun, but it’s a moment instead of turning into the time-sink of our usual social media that, while fun, is also meant to ultimately sell stuff, including all our data.

It will be interesting to watch BeReal and see if it continues down its promised path and whether the growth continues. People are looking for something. Maybe reality is that answer.

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