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Could Pinterest be Amazon’s next big competitor?

Pinterest has added new features this year that imply they have their eye on ecommerce – could they be eBay and Amazon’s next big competitor?

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Pinterest adds price alerts

Pinterest has long been a site that is geared towards user aspirations – things like planning to try out a new recipe next week, implementing a new workout regime or pining after outfits that you hope to mimic one day. In order to make user pins more actionable, the company has added a price alert capability that will send an email to a user when a particular item that they have pinned drops in price. Now users can actually monitor the prices of the items they love and make purchases from their collections of carefully curated pins.

This added functionality brings up the question of whether Pinterest could one day become a competitor to sites like Amazon and eBay, both of which are hugely popular for their vast inventories and ability to recommend other items of interest based on past purchase history. And while many people visit Amazon and eBay for a specific item that they are looking for, there are also a lot of purchases that happen by happenstance, just jumping from category to category and looking at things that catch your eye, similar to browsing on Pinterest.

Could Pinterest take on Amazon?

By adding price alert capabilities, I do think that Pinterest could eventually compete with Amazon and eBay, but it will take some time to scale to the number of transactions that come through these sites on a daily basis.

One advantage that Pinterest does have over these giants is that its searches provide a richer, social experience that isn’t available elsewhere: for example, type in “jump rope” and it pulls up pins that link to sites like REI where you can purchase a jump rope, as well as pins with jump rope workouts, memes, crafts and other related content that users can browse through and share with followers. The site essentially aggregates a story board around the things that users are interested in, and the alerting feature will now enable them to take action on those interests beyond the act of pinning.

The new capability will ultimately transform Pinterest from a site where users go to fantasize, to a place where they can monitor price changes and jump on purchases that fit their budgets. The aspirational aspect is still there, but price alerting will help users bring their wishes into reality by monitoring the ebb and flow of price fluctuations in the e-commerce marketplace and jumping in when the time is right.

Destiny Bennett is a journalist who has earned double communications' degrees in Journalism and Public Relations, as well as a certification in Business from The University of Texas at Austin. She has written stories for AustinWoman Magazine as well as various University of Texas publications and enjoys the art of telling a story. Her interests include finance, technology, social media...and watching HGTV religiously.

Social Media

How to quickly make your LinkedIn profile stand out from the masses

(SOCIAL MEDIA) Most of us have a love/hate relationship with LinkedIn, but no matter your feelings, you should be the one who stands out in a crowd – here’s how.

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Your LinkedIn is your brand. That’s it. Whether you are job hunting (or people are hunting you), or are showing off your business, insight, acumen, or simply networking; your profile on LinkedIn needs to stay appealing and not drive potential headhunters, bosses, clients, or networking groups bananas.

Let’s start with a three part list of what you MUST do, what you SHOULD do, and what you COULD do.

Here’s what you MUST DO (as in, do it now).

  1. Get a #GREAT LinkedIn photo. Nothing sells you like the right profile picture. No selfies. No mountain biking. Get a professional headshot. Don’t lie about your age. Wear what you wear when you’re on the job. Smile. People are visual.
  2. Simplify your profile. Cut the buzzwords. Cut out excess skills that don’t add to your vision or that don’t represent the kind of job you want. (i.e. most of us can use Outlook but few of us need to mention that skill because we don’t support Outlook). Focus on the skills that are important.
  3. Keep it current. Your LinkedIn should reflect your career and current responsibilities. Update the description. Add new projects. Change your groups as you change in your career and move towards new levels. Indicate when you receive a promotion.
  4. Extra, Extra! Headlines. Don’t use something lame for your headline. How would you want to catch a headhunter to look at you if you could only say 10 words? Make it standout. There are thousands of managers – but only one you.
  5. Custom URL. Just do it. Pick your own URL. It’s FREEEEEEE.
  6. Get the app. Make LinkedIn a part of your mobile life and check it more often than you do Snapchat.

Here’s what you SHOULD DO (Set aside some time at Starbucks and go do this in the next month).

  1. Tell your story. Your summary should bring to live the content of your career. Don’t leave that section blank. Spend some time crafting a cool story. Run it by your professional mentor. Send it to your English major friends.
  2. Connect. Add colleagues. Add partners from other organizations. Use connections to broaden your network. Synch your profile with your address book. Add people after a conference.
  3. Endorse your connections. Identify people you’ve worked with and give them the endorsements – which can get them to come endorse you!
  4. Ask for recommendations. Ask a colleague, partner, or manager to write you a recommendation to help advertise your skills.
  5. Add a nice cover photo. Again, visual people. Some more on that here.

Here’s what you COULD DO (If you’re feeling dedicated, what you can do to give yourself an extra edge.)

  1. Share your media. Upload presentations, videos, speeches, or projects that you can share. (Don’t violate company policy though!).
  2. Publish original content. LinkedIn has a vibrant publishing feature and sharing your original work (or content you’ve published elsewhere) is a great way to share your voice.
  3. Post status updates. Share your reactions. Share articles. Repost from influencers. Be active and keep your feed vibrant.

That’s a quick list to get started. So go start your LinkedIn makeover (and I’ll go do the same). Let’s get connected!

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Social Media

You’re tired of Twitter because you’re no longer their average demographic

(SOCIAL MEDIA) Twitter was once a gathering place for industry professionals, but if you’re finding yourself drifting away, you’re not alone – the average demographic has changed. A lot.

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Each major social media platform has a tendency to draw a particular demographic, giving each individual platform a distinct tinge or feel. However, research shows that the demographics of Twitter may make it the most unique and youthful social media platform yet.

Perhaps the most notable aspect that sets Twitter apart is its content generation. While Twitter has approximately 126 million daily users, only around 10 percent of those users tweet with any reliable frequency. Surprisingly, that 10 percent user base is responsible for curating around 80 percent of the content on Twitter, giving a shockingly small group of people control over the bulk of Twitter’s output.

Anyone who has spent a significant amount of time on Twitter probably won’t find this revelation entirely illuminating; after all, most of what you see on Twitter generally looks like a slightly different iteration of something that someone else said on Twitter. Even so, the significance of such a large percentage of Twitter’s content coming from such a small group cannot be discounted.

In another shake-up, Twitter users as a collective also tend to be younger than other social media users.

Again, you’ll usually see this openly reflected in both the tone and persuasion of the content posted there, but the objective youthfulness of Twitter does explain some of the criticism levied toward its users by other social media aficionados.

While these two main points seem relatively benign, not everyone agrees with Twitter’s eclectic nature. Twitter’s distinguishing factors have led some, to label it as a “collective hallucination” of a platform, meaning that its demographic data, content themes, and aggregate of information all combine to create a different picture of America than is actually correct; naturally, the democratic-leaning persuasion of Twitter doesn’t help correct this assumption.

But what sticks out to some publications as a pipe dream of a demographic is, in fact, fairly accurate to America’s example insofar as race and gender ratio is concerned — even though Twitter may not embody the politically diverse “melting pot” of America’s government or emulate its education statistics.

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Social Media

Big backlash after woman tries to shame McD worker for napping

(SOCIAL MEDIA) This might be my favorite story of the year – a woman calls out a napping employee, and the community rejects her tweet, then rallies behind the employee to help improve his life.

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Social media originated as a form of communication to stay in touch with people that you don’t see every day. From there, it blossomed into a community of idea-sharing and a source for news.

As social media grew more popular, the dark side began to rear its ugly head and people began using it as a method of attacking people from behind their keyboards. So much of social media has become negative that it’s hard to want to stay active.

Such was the case when a woman in Fayette County, Georgia shared a photo of a McDonald’s worker asleep in the booth. She posted the photo to social media in haste, in an attempt to shame the McDonald’s location for not doing anything about the employee’s behavior.

What she didn’t realize was that the employee – Simon Childs – was homeless and was simply resting between shifts.

The 21-year old father recently fell into hard times after his mother passed away, and found himself without a residence, but with a job at McDonald’s. When he found out about what the woman posted, Childs was disappointed by her actions.

“It kind of hurt to see my picture up there, you know,” he told WSB in Atlanta. “I thought it was something negative and nobody would care about it.”

The woman’s photo received a lot of attention on social media, but not in the way that she had intended. Local community members near Childs learned of his story and rejected the shaming. They began donating items to help with his child. Others donated hotel rooms, while a local restauranteur loaned Childs his car.

The nameless woman who posted the photo reportedly claims that she didn’t intend to shame Childs, especially since the image was only posted to a private group. However, we all know that it only takes one screenshot to make something “private” known to the whole entire world.

This shows us a few timeless lessons: Nothing on social media or the Internet is private, karma works in mysterious ways, and never make assumptions about anyone as you never know what is going on in their world.

That’s my morals and values lesson for the day. Class dismissed.

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