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Datayak is in beta to help ease your frustration with marketing analytics

Datayak is currently in beta to not only give you analytics on your marketing efforts but offers actionables, helping you to improve and know what to do next.


Datayak offers legitimate ROI intelligence

Wondering which marketing tools are actually working for your business? Datayak wants to help you make smarter decisions by letting you monitor all of your marketing channels in one place. They show you exactly which marketing tactics are working best for you and which ones are duds.

The people behind Datayak created this website because they ultimately want you to get a better return on your marketing investments. To do that, you’ve got to see precisely where your marketing efforts are paying off. Business owners are most likely using Google Analytics, buying various ads on social media, and so on, but do you really know which ones are bring in the best ROI?

Datayak allows you to monitor everything with charts and graphs so you can see which advertising channels are bringing in the most customers and money. You get to monitor these metrics over time to see which ones are panning out.

Getting started with Datayak

You get started by setting up account on Datayak’s website and entering some business information so they can learn a little about how your business model works and make marketing recommendations based on that as you go along. You connect all of your advertising and analytics accounts, like Twitter, Facebook, etc.

Once you have your account set up, Datayak will be able to show a breakdown of your CPA, LTV, total spent, total revenue and exactly which marketing channels are working best for your business and their conversion rates. They will give you some great suggestions about the channels you are using so you can get more out of them, like how much money you should be spending to get the best return.

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It’s pretty cool to see the numbers broken down into a relatively simple format. You can get early access and a free report if you’re interested by going to their website and signing up. Measuring your marketing strategies can certainly help your business and Datayak hopes to help you avoid any potential learning curves.


Written By

Emily Crews is a staff writer at The American Genius and holds a degree in English from Western Kentucky University. Reading, music, black coffee, and her two little girls rule her life. She sees herself one day running a tiny bookstore at the end of the Earth. In the meantime, she is thrilled to write for AG and also does copy editing (team Oxford comma) to keep her brain from turning to mush.

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