Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Housing News

Dear Ginny WTH: Facebook Groups vs. Facebook Pages

dear ginny series

Dear Ginny WTH:

I have a two-office, 40-agent real estate brokerage and I want to take advantage of marketing through social networking. I have a LinkedIn page which I’m maintaining and updating and now want to do something on Facebook. One thing I’m confused about is the differences between Facebook Pages and Facebook Groups. Which is the best for a small brokerage like mine?
-Small Broker, Hoboken, New Jersey

Dear Small Broker,

This is a great question and I just had a client facing the same situation. There are definite differences between the two. What I recommended to my client was to keep his personal page then set up a Group page behind that where he would update and send invitations to his real estate training and coaching webinars. It allowed him to have a forum in which to deliver a message broadly, while maintaining a personal page which he could also use in his business through additional message postings.

Here are some of the reasons for my recommendation:

  • Facebook Groups are easier to find by Facebook users. Groups are searchable by keywords. For Facebook Pages, people will have to type in the business name in order to find.
  • You can message all members of the Group and the notice shows up in their inbox for maximum attention. In Pages there are more options for posting different types of messages, but it’s almost overkill for small business.
  • All activities are picked up in the Group feed, posts, discussion, photos, etc., which provides a lot more visibility than Pages which segments and tends to split up information.
  • Groups tend to be more informal, which can, in itself, feel more social.
  • Groups offer lots of control over who to involve. There are three different types of groups: Open (anyone can join); Closed (the group owner/admins have to approve all members); Secret (only the members and invitees know the group even exists).
  • Facebook Pages do allow for more interactivity and media but Groups also allow the upload other media.
  • Groups allow you to send out “bulk invites” to invite all your friends to join the Group while with Pages you will be forced to drop invites manually.
  • Groups are better for viral marketing, because any Group member can also send bulk invites to friends.
  • Groups are generally better for hosting a quick, active discussion and attracting quick attention.
  • When you take actions on your Group, such as posting on your Group’s wall, these actions will appear to come from you as an individual.

Right now, Pages are considered more for large Corporate Brands and musicians and not more local offerings. So unless your first name is Bonovox, I’d say forgo the “Fan Page” and go for the more communal Group page.

Advertisement. Scroll to continue reading.

Ginny is a 360 degree marketing specialist with over a decade of experience in real estate-related fields. She’s held senior level marketing positions at Alain Pinel Realtors and Prudential California, Nevada and Texas Realty. She left the corporate world in 2007 to start her own marketing communications company, Cain Communications. She markets to segments that matter using media that matters. Follow her on Twitter @ginnycain.



  1. Joe Loomer

    June 11, 2009 at 6:10 am

    Great post Ginny – exactly spot on with what our local SM guru told us not a month ago. The Group page is the way to go.

    Navy Chief, Navy Pride

  2. Esko Kiuru

    June 11, 2009 at 12:49 pm


    I’m getting more involved with Facebook and your advice provides timely insight into how things work there. Facebook is a bit confusing to navigate, but hopefully as time goes by they’ll make improvements.

  3. Missy Caulk

    June 11, 2009 at 8:55 pm

    Good advice, I have a ton of friends on FB and use lots of groupings.

    I just don’t understand the fan page except for maybe local folks. I get email requests from agents all over wanting me to join there fan page.

    I’m already their friend. Now I do like joining fan pages for companies etc…

  4. Brad Nix

    June 25, 2009 at 2:28 pm

    I agree with Missy and believe companies should have Facebook Pages (agents – not so much

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Tech News

Two powerhouse companies in the social media and delivery space team up to deliver online sold goods right to the buyer's door.

Business Marketing

Facebook announced that they are shutting down their live shopping feature in a move to focus more on Reels on October 1, however, it...

Social Media

New data indicates that influencer marketing is much more lucrative on Instagram and TikTok than Facebook - where will *your* 2023 ad spend go?

Business News

Apparently, Facebook launched a podcast program almost a year ago, but it was short-lived as Zuckerberg pulls the plug 10-months in.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.