Reclaiming web traffic
Dialog Solutions is a web startup in Brussels, Belgium that has been funded to the tune of a little over $1 million, is best known for social media software for businesses. One of their products is Dialogfeed.com, a tool they call the “first and only social media amplification” software which aims to drive conversations back to your web site. With the advent of social networking, brands have rejoiced at all of the branding opportunities, but are often spending the majority of their time on Facebook, Twitter, YouTube and everywhere but their own web property. Dialogfeed seeks to keep the conversation on the brand’s native site with their fully customizable widget.
Dialogfeed offers brand content curation for marketers and community managers and the tool offers the following advantages:
- Optimize your web real estate by putting a single feed of your social media conversations from Facebook, Twitter, YouTube and more
- Store your key social media actions and conversations into a single database and bridge with your CRM
- Boost conversion rates by showcasing social media testimonials
- Humanize your brand by showing real conversations and faces
- Drive revisits and engagement through constant, personalized newsfeed on your site
- Optimize the republishing of your social content across multiple sites and pages to make sure the right content goes to the right page
Hot feature: rolling widget
The feature that stands out to us is the rolling widget that combines the latest messages from your website, Twitter, Facebook and YouTube, taking the place of cluttered widgets all over a site, and Dialogfeed claims this improves engagement on your website. The embeddable widget expands to a full page with all of the most recent updates (example here) which is a link that could even be shared in profiles across the web to immediately lead consumers to the conversation.
We like that you can tweet, Facebook or comment on any update share on the widget and that updates can be highlighted or even hidden (useful for abusive comments), but pricing is not immediately clear on the Dialogfeed site which implies it may be out of range for entrepreneurs or small businesses, but it could also mean that pricing is not concrete. Either way, any tech tool that doesn’t offer pricing up front makes us nervous.
Dialog Solutions CEO, Alexandre Vandermeersch told AGBeat that one of the major challenges for businesses today is integrating social and websites. His report below outlines the challenges and various solutions in addition to their Dialogfeed service.