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Did You Get Your Facebook Vanity URL? What is it?

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Stop-Watch

The Facebook Name Rush

You probably should register it now as the rush continues.

The process was actually painless as the page counted down to 12:01 est.. Suggested names appear with a field to enter your own version, and then checks to make sure it’s available. It’s being reported that 200,000 vanity names were registered within the first three minutes, so you had probably hop to it, and let us know what you got!

Good luck!

Benn Rosales is the Founder and CEO of The American Genius (AG), national news network for tech and entrepreneurs, proudly celebrating 10 years in publishing, recently ranked as the #5 startup in Austin. Before founding AG, he founded one of the first digital media strategy firms in the nation and also acquired several other firms. His resume prior includes roles at Apple and Kroger Foods, specializing in marketing, communications, and technology integration. He is a recipient of the Statesman Texas Social Media Award and is an Inman Innovator Award winner. He has consulted for numerous startups (both early- and late-stage), has built partnerships and bridges between tech recruiters and the best tech talent in the industry, and is well known for organizing the digital community through popular monthly networking events. Benn does not venture into the spotlight often, rather believes his biggest accomplishments are the talent he recruits, develops, and gives all credit to those he's empowered.

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54 Comments

54 Comments

  1. Erion Shehaj

    June 12, 2009 at 11:34 pm

    I did!

    Facebook.com/houstonrealestate

  2. Mariana

    June 12, 2009 at 11:42 pm

    I got Facebook.com/mizzle … who da thunk?

  3. Lani Rosales

    June 12, 2009 at 11:45 pm

    heck yeah! facebook.com/LaniAR because (a) my name is only four characters (too short for FB registration requirements) and (b) to stay consistent with my twitter username.

  4. NYPierre

    June 12, 2009 at 11:49 pm

    facebook.com/NYpierre same at twitter.com!

  5. Kim

    June 12, 2009 at 11:52 pm

    Woo Hoo – Got mine! facebook.com/KimHughes – was a little concerned it would be taken before I got to it – pretty common name. But, I was ready and got it!

  6. Ryan Hukill

    June 12, 2009 at 11:53 pm

    In the name of consistency across all networks, I went with my standard facebook.com/rhukill

  7. Abel C. Ruiz

    June 12, 2009 at 11:53 pm

    500k vanity URLs registered in 15 minutes. Mine is facebook.com/abelcruiz

  8. Cheryl Allin

    June 12, 2009 at 11:53 pm

    Yes! I can be found at facebook.com/VirtuAllin – Hurry, grab yours quickly as some Twitterati and more well known names are getting snatched up quickly.

  9. Roberta Murphy

    June 12, 2009 at 11:55 pm

    14 minutes might have made a difference–but was at dinner with clients.

    Did not get my simple name, so settled on Facebook.com/TheRobertaMurphy

    Was hoping to keep everything consistent across social networking platforms. But 200+ million users makes that tough!

    Congrats on the HoustonRealEstate win–and to Mizzle and Lani, whose names I would recognize anywhere.

  10. CWaterhouse

    June 12, 2009 at 11:55 pm

    Yes! I got mine… it’s facebook.com/cwaterhouse
    (I know I’m surprised it was available)

  11. Paul Terry Walhus

    June 12, 2009 at 11:58 pm

    Since I live in Austin, Texas I decided on facebook.com/austintexas

  12. Kristin Farwell

    June 12, 2009 at 11:58 pm

    Yup! Facebook.com/kfarwell (to be consistent w/ my other social networks – Twitter, Flickr, LinkedIn, del.icio.us, etc.).

  13. Justin Razmus

    June 12, 2009 at 11:59 pm

    I registered facebok.com/razmus.

    I read on the facebook terms that they would not let you use a “generic” name like “real estate”, but have already seen many of these types of names registered. I wish I would have tried out a few of my preferred nicknames first!

  14. Jennifer Wilson - Agent Solutions

    June 13, 2009 at 12:00 am

    The thing about having a popular first and last name is its hard to the usernames I want. My first choice would have been my first and last name but I’m happy with the one I ended up with.

    facebook.com/JenWilson

  15. Kay Bell

    June 13, 2009 at 12:00 am

    Got mine! facebook.com/kaybell

  16. Jason Sandquist

    June 13, 2009 at 12:01 am

    Let’s do this facebook.com/jasonsandquist

  17. Gina Kay Landis

    June 13, 2009 at 12:03 am

    Yes – I snagged facebook.com/GinaKayLandis. Thought about just using ginakay, but…. well…. didn’t…!

  18. Ilene Haddad

    June 13, 2009 at 12:13 am

    I am the Queenie. facebook.com/ileenieweenie

  19. Joe Zekas

    June 13, 2009 at 12:50 am

    facebook.com/chicagorealestate

  20. Dan Connolly

    June 13, 2009 at 12:50 am

    well my name was taken so I registered atlantarealtor

  21. Joseph Kitchens

    June 13, 2009 at 2:40 am

    I scored the name “Joseph”.

    I set my alarm on my cell phone to remind me registration was near. I was watching the clock count down. When it reached 30 seconds until registration time, I hit the refresh button because sometimes pages will change before the automatic refresh. So about 25 seconds before the clock finished counting for everyone, I was already at the registration page. It gave me four options and ‘Joseph’ was the fourth. I clicked it and it gave me a confirmation… and all this happened before the actual countdown ended. I guess I got lucky.

    Joseph Kitchens
    Hutto, Texas
    facebook.com/joseph

  22. Carson Coots

    June 13, 2009 at 3:06 am

    Paul – Nice snag.

    I went traditional: facebook.com/carsoncoots

  23. Fran Wohnsigl

    June 13, 2009 at 7:32 am

    Stuck with my horse theme: facebook.com/flhorsesnhouses

  24. Missy Caulk

    June 13, 2009 at 8:19 am

    facebook.me/missycaulk

    Big shocker, huh?

  25. Kari Battaglia

    June 13, 2009 at 8:25 am

    I got it too, facebook.com/karibattaglia.

  26. Jason Sandquist

    June 13, 2009 at 9:50 am

    is there any SEO value in play here with facebook.com/cityrealestate ?

  27. Benn Rosales

    June 13, 2009 at 9:57 am

    Jason, it’s a good question, and I can’t wait to see the Google/Facebook handling of that organic result.

  28. Andrea Schulle

    June 13, 2009 at 10:04 am

    facebook.com/andreaschulle (just like twitter…gotta have consistency!)

  29. Jennifer L. Wojcik

    June 13, 2009 at 1:02 pm

    all the other Jen Wojcik’s are gonna be mad 😉

    Guess they just can’t hang… facebook.com/JenWojcik

  30. Duke long

    June 13, 2009 at 1:11 pm

    As if I need to add to my vanity. facebook.com/dukelong

  31. Benn Rosales

    June 13, 2009 at 1:12 pm

    lol Jen they’ll get over it 😉

  32. Steve Trang

    June 13, 2009 at 1:20 pm

    facebook.com/stevetrang. Decided against doing temperealtor or temperealestate.

  33. Michelle DeRepentigny

    June 13, 2009 at 7:50 pm

    I could have gotten my whole name, but it is way too long so I went with facebook.com/michelle.de

  34. Paul Mausteller

    June 13, 2009 at 8:16 pm

    If your going to do it, go big time: NHrealestate, New Hampshire was already taken.
    From a consumer stand point so your found via SEO algorithms, your name won’t work, its the product your selling or marketing.
    Think outside the box, think like any other web surfer. What would I put in google search?

    Just my 2 cents.

    Paul

  35. Brandie Young

    June 13, 2009 at 11:31 pm

    Hi Ben – I went crazy with mine facebook.com/BrandieYoung … (LaniAR was already taken by the time I registered… grrr)

  36. Joe Loomer

    June 14, 2009 at 9:32 am

    Got my keyword facebook.com/augustagahomes

    “KingoftheWorld” was taken, dangit!

    Navy Chief, Navy Pride

  37. Jeff Weir

    June 14, 2009 at 10:39 am

    Went with the obvious facebook.com/jeffweir

    Considered getting /touthetriad but decided that I could just as easily do that in the future with a fan page.

    ~ jeff

  38. Dean Ouellette

    June 15, 2009 at 1:02 am

    I got /deanouellette…. I will tell you what, with such a popular name it wasnt easy… First time in a long time that I was glad my name wasnt something easy like… Jay Thompson

  39. Dan Hamilton

    June 15, 2009 at 9:49 am

    facebook.com/dphamilton to match twitter.com/dphamilton

  40. Benn Rosales

    June 15, 2009 at 10:52 am

    Hi there world!

  41. Rob "Peanut" Janson

    June 15, 2009 at 11:00 am

    Sure did facebook.com/akaPeanut

  42. Lisa Sanderson

    June 15, 2009 at 1:39 pm

    I had to settle for LSanderson 🙁

  43. Ken Brand

    June 15, 2009 at 7:33 pm

    Woot! Hug it out friends.

    Facebook.com/KenBrand

    Twitter.com/KenBrand

    Vimeo.com/KenBrand

    Youtubecom/KenBrand

    google.com/profiles/ken.brand

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Social Media

*New* TikTok Insights launch: Content creators finally get audience analytics

(SOCIAL MEDIA) The popular short-form app, TikTok, finally launches the anticipated Insights feature, where content creators can view target audience data.

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Two girls filming on TikTok.

Marketers searching for the zeitgeist which means TikTok scrollers pause to watch their content and then click through to buy a product have a new tool to help make that happen.

  • TikTok Insights offers marketers bite-size bits of user demographic information that will help build content that leads to sales.
  • With TikTok Insights you can learn more about your audience’s behavior, their interests, and their general sentiment toward brands.
  • TikTok Insights is free to use. Marketers can find TikTok user demographics by using filters to determine what they’re looking for.

The demographic info can be age-focused, focused on specific types of marketing, or even as specific as holiday or event marketing.

This is a step in the direction marketers have been asking for as they create content for the TikTok platform; however, creators looking for detailed analytics like they get from meta need to wait. Insights doesn’t offer that for now.

Like TikTok says in its own analytic information,

“While analytics are helpful in understanding the performance of your videos, you don’t need to create future videos based primarily around them. It’s best to consider the bigger picture, lean lightly on analytics, and use them as a source for insight rather than strategy.”

Marketers trying to key into reaching TikTok’s billion users worldwide are left, right now, searching for the magic that leads to consumers making the jump from the platform to using their purchasing power.

For marketers that means keeping things creative and collaborative, two key factors in TikTok’s success. And that success is huge. Users spend an average of 52 minutes on the platform when they log in and a staggering 90% of users say they log on every day.

TikTok Insights will help marketers find ways to connect, but the content TikTok is looking for is authentic.

And while entrepreneurs can bid for advertising like other social media platforms, they need to remember when planning that spend, that most TikTok marketing success stories are more accidental than planned. Have fun with that knowledge. Instead of pressure to create the perfect plan, TikTok Insights allows marketers to keep it creative and to find a way to tie it into what they enjoy about the platform.

Like all other social media marketing, focus on creating content that stops the consumer from their continual scroll. Make it a challenge and keep it real.

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Social Media

Grindr got busted for selling users’ data locations to advertisers

(SOCIAL MEDIA) User data has been a hot topic in the tech world. It’s often shared haphazardly or not protected, and the app Grindr, follows suit.

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Grindr on phone in man's hands

If you’re like me, you probably get spam calls a lot. Information is no longer private in this day and age; companies will buy and sell whatever information they can get their hands on for a quick buck. Which is annoying, but not necessarily outright dangerous, right?

Wrong.

Grindr has admitted to selling their user’s data, however, they are specifically selling the location of their users without regard for liability concerns. Grindr, a gay hook-up app, is an app where a marginalized community is revealing their location to find a person to connect to. Sure, Grindr claims they have been doing this less and less since 2020, but the issue still remains: they have been selling the location of people who are in a marginalized community – a community that has faced a huge amount of oppression in the past and is still facing it to this day.

Who in their right mind thought this was okay? Grindr initially did so to create “real-time ad exchanges” for their users, to find places super close to their location. Which makes sense, sort of. The root of the issue is that the LGBTQAI+ community is a community at risk. How does Grindr know if all of their users are out? Do they know exactly who they’re selling this information to? How do they know that those who bought the information are going to use it properly?

They don’t have any way of knowing this and they put all of their users at risk by selling their location data. And the data is still commercially available! Historical data could still be obtained and the information was able to be purchased in 2017. Even if somebody stopped using Grindr in, say, 2019, the fact they used Grindr is still out there. And yeah, the data that’s been released has anonymized, Grindr claims, but it’s really easy to reverse that and pin a specific person to a specific location and time.

This is such a huge violation of privacy and it puts people in real, actual danger. It would be so easy for bigots to get that information and use it for something other than ads. It would be so easy for people to out others who aren’t ready to come out. It’s ridiculous and, yeah, Grindr claims they’re doing it less, but the knowledge of what they have done is still out there. There’s still that question of “what if they do it again” and, with how the world is right now, it’s really messed up and problematic.

If somebody is attacked because of the data that Grindr sold, is Grindr complicit in that hate crime, legally or otherwise?

So, moral of the story?

Yeah, selling data can get you a quick buck, but don’t do it.

You have no idea who you’re putting at risk by selling that data and, if people find out you’ve done it, chances are your customers (and employees) will lose trust in you and could potentially leave you to find something else. Don’t risk it!

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Social Media

BeReal: Youngsters are flocking in droves to this Instagram competitor app

(SOCIAL MEDIA) As Instagram loses steam due to its standards of “perfection posting,” users are drawn to a similar app with a different approach, BeReal.

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social media - bereal app

BeReal is one of several “Real” apps exploding in growth with young users who crave real connections with people they know in real life.

According to data.ai, BeReal ranks 4th by downloads in the US, the UK, and France for Q1 2022 to date, behind only Instagram, Snapchat, and Pinterest.

BeReal flies in the face of what social media has become. Instead of curated looks that focus on the beautiful parts of life, BeReal users showcase what they’re doing at the moment and share those real photos with their friends. Their real friends.

It’s real. And real is different for a generation of social media users who have been raised on influencers and filters.

As the app says when you go to its page:

Be Real.

Your Friends

for Real.

Every day at a different time, BeReal users are notified simultaneously to capture and share a Photo in 2 Minutes.

A new and unique way to discover who your friends really are in their daily life.

BeReal app

The app has seen monthly users increase by more than 315% according to Apptopia, which tracks and analyzes app performance.

“Push notifications are sent around the world simultaneously at different times each day,” the company said in a statement. “It’s a secret on how the time is chosen every day, it’s not random.”

The app allows no edits and no filters. They want users to show a “slice of their lives.”

Today’s social media users have seen their lives online inundated with ultra-curated social media. The pandemic led to more time spent online than ever. Social media became a way to escape. Reality was ugly. Social media was funny, pretty, and exciting.

And fake.

Enter BeReal where users are asked to share two moments of real life on a surprise schedule. New apps are fun often because they’re new. However, the huge growth in the use of BeReal by college-aged users points to something more than the new factor.

For the past several years, experts have warned that social media was dangerous to our mental health. The dopamine hits of likes and shares are based on photos and videos filled with second and third takes, lens changes, lighting improvements, and filters. Constant comparisons are the norm. And even though we know the world we present on our social pages isn’t exactly an honest portrayal of life, we can’t help but experience FOMO when we see our friends and followers and those we follow having the times of their lives, buying their new it thing, trying the new perfect product, playing in their Pinterest-worthy decorated spaces we wish we could have.

None of what we see is actually real on our apps. We delete our media that isn’t what we want to portray and try again from a different angle and shoot second and third and forth takes that make us look just a little better.

We spend hours flipping through videos on our For You walls and Instagram stories picked by algorithms that know us better than we know ourselves.

BeReal is the opposite of that. It’s simple, fast, and real. It’s community and fun, but it’s a moment instead of turning into the time-sink of our usual social media that, while fun, is also meant to ultimately sell stuff, including all our data.

It will be interesting to watch BeReal and see if it continues down its promised path and whether the growth continues. People are looking for something. Maybe reality is that answer.

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