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Eventbrite expands offering, acquires Lanyrd, Eventioz

Eventbrite acquires two companies: Lanyrd, a social directory of conferences and other professional services around the world and Eventioz a Latin American ticketing service.



Eventbrite for happy hours, conferences, seminars, and more

Eventbrite helps users organize successful events in three steps: create, promote, and manage. Event categories range from classes and workshops, to spectator sports, and everything in between. First, users can create an event webpage, adding details and collecting registrations. Next, users can get the word out about their event.

Eventbrite gives you tools to use your email contacts lists, social media accounts, and access to how many people are viewing your event, and their attendance. Finally, users can even manage event entry. You can check your attendees in via the Entry Manager app, scanning tickets with your phone, or print off a list. Your guests can also check-in with the Eventbrite mobile app. You can also sell tickets at the door with the mobile box office app. Eventbrite is free to use for free events; events you charge for incur a 2.5% service fee, plus $0.99 per ticket. And if you use credit cards, you will incur an additional 3% fee.

Eventbrite acquires new companies

With Eventbrite’s success, it is no surprise they were poised to acquire two new companies. According to Eventbrite, these two companies were chosen because they each bring similar philosophies to Eventbrite. Also, Lanyrd brings structured data that organizers could potentially form a database from including headshots, conference information, and biographies of attendants. It will give Eventbrite users a good overview of events, as well as the key players of those events.

Eventioz offers its relationship with organizers and attendees in the Latin American sphere. This could be very valuable, considering that if Eventbrite were to try to expand in to this market alone, they would need to train people to handle cultural subtleties, payment options, and regional conferencing options that Eventioz already handles quite well.

Lanyrd will continue to operate independently of Eventbrite. The company stated, “one thing was very important to use: Eventbrite has no plans to shut Lanyrd down.” However, according to Eventbrite’s blog, the Lanyrd staff will be moving to the Bay Area to join the Eventbrite team.

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Eventioz is a Latin American ticketing platform, similar to Eventbrite, which operates in Argentina, Brazil, Chile, Colombia, Mexico, and Peru. Eventioz’s staff will remain in Argentina and Brazil to better service event organizers and event goers.

In 2012, organizers used Eventbrite to host events in 179 different countries, and with the new acquisitions, they will be able to help more organizers around the globe manage their ticketing and registration.

Jennifer Walpole is a Senior Staff Writer at The American Genius and holds a Master's degree in English from the University of Oklahoma. She is a science fiction fanatic and enjoys writing way more than she should. She dreams of being a screenwriter and seeing her work on the big screen in Hollywood one day.

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