Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Social Media

Facebook search launches, changes the game, more to come

Facebook has long been working on search in partnership with Bing, today announcing a major shift in what they’ve been working on, and it could change everything.

facebook search

facebook search

Facebook search revealed at live event today

Facebook has long said it is working on search, having partnered with Bing years ago to add context, and recently sharing that they will be reinventing search. At an ongoing event today, Facebook CEO Mark Zuckerberg said the new “Graph Search” the company is launching in limited beta is “not web search,” rather states, “We are indexing our map of the graph, which is really big and constantly changing. Almost a million new people every day. 240 billion photos. 1 billion people. 1 trillion connections.”

“Friend connections, locations, likes, comments, tags, it all adds up to indexing all this content and making it so you can retrieve it instantaneously is a really hard technical problem,” Zuckerberg notes, but the new offering appears to be their first step in offering search for users.

Facebok’s new “Graph Search”

As it rolls out, users will see a larger search bar atop the page, appearing like so, with suggested searches already included:

facebook search

“Graph Search and web search are very different,” Facebook said in a statement released today. “Web search is designed to take a set of keywords (for example: ‘hip hop’) and provide the best possible results that match those keywords. With Graph Search you combine phrases (for example: ‘my friends in New York who like Jay-Z’) to get that set of people, places, photos or other content that’s been shared on Facebook. We believe they have very different uses.”

Advertisement. Scroll to continue reading.

Click here for videos about Graph Search and a message from Zuckerberg himself.

“Another big difference from web search is that every piece of content on Facebook has its own audience, and most content isn’t public,” they continue. “We’ve built Graph Search from the start with privacy in mind, and it respects the privacy and audience of each piece of content on Facebook. It makes finding new things much easier, but you can only see what you could already view elsewhere on Facebook.”

Is Facebook taking on Google?

While they say they aren’t doing web search yet, their partnership with Bing is likely working diligently in the background to erode Google’s marketshare as their social network remains significantly larger and more active than Google+, leaving Google vulnerable in the social search category. It’s not exactly a threat to Google, however, as the company appears to be promoting it as a way to connect more deeply with existing connections.

Graph Search is currently in limited beta, as Zuckerberg calls the project in “very early development,” as it is only available in one language (English), and posts as well as open graph actions are not available yet, but the company says they will be working on this to be released possibly within the calendar year. The current focus is on people, photos, places, and interests, and is a very basic start to what could change the social search scene as they later roll the feature out to all users, including mobile users.

The future of social search: supersize your business

For now, users have to sign up to join the wait list for Facebook’s Graph Search and will be notified when they’re included in the beta. In it’s current form, the focus is on personal connections. But what about the future? What does this mean for social search?

Advertisement. Scroll to continue reading.

With the addition of two features, Graph Search could make a tremendous impact on professional life, doing more than taking on Google, but taking a shot at LinkedIn by adding relevance to people search, particularly when connecting with fellow professionals. These two features include the possibility of being able to search people you’re not yet connected with, and the ability to search within Pages.

Having already stated they will be tackling status updates in the future, sources tell AGBeat that they believe Facebook will ultimately make connections within Facebook Pages searchable, as well as Facebook Page status updates both current and past. Combine that capability with the ability to search non-connections, and you’ve added massive value to the average professional’s life at no cost to them, opening new ad revenue streams for Facebook.

Written By

Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.



  1. AmyVernon

    January 15, 2013 at 2:54 pm

    Well, there goes the business model of building a company to search Facebook by scraping the site.

  2. Ken Brand

    January 15, 2013 at 10:03 pm

    I’m glad I share lot’s of stuff on my Facebook page, not about me so much, more about the market and things for others. To quote Shawshank, “time and pressure”. It’s always changing.

  3. rolandestrada

    January 16, 2013 at 1:52 pm

    It’s interesting because it’s FB. I don’t know that it’s a game-changer or revolutionary. Remember that FB is a walled garden. Anything FB does is intended to keep you on FB. For business, FB is one part of a marketing strategy but not the whole be all and end all.

    I’m amused by the declarative statements I see here and other sites that proclaim the “best thing since sliced bread”, only to see the shiny new thing fizzle out or fade into the background. I would remind readers to look back AOL’s glory days when AOL WAS the internet for millions of people. AOL was of course another walled garden.

    You need to take this all with a grain of salt. Facebook’s upgraded search has some interesting aspects. However, I see it more evolutionary than revolutionary.

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Tech News

Creeping, stalking, checking...whatever you call it, we all do it. Here's how to look at a LinkedIn profile privately.

Social Media

Social media censorship has been a hot topic across the board, but now the federal court upholds free speech rights in TX by law.

Social Media

(SOCIAL MEDIA) Social media has evolved from being only community-oriented to career-oriented. See how users are getting jobs by being creative.

Business News

Maybe this won't come as a surprise, but the statistics sure are telling- having depression and social media usage are linked.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.