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Facebook population is fluid: many try leaving, most come back

New research reveals that of the growing adult population using Facebook, many people walk away for weeks at a time, with the majority coming back, even if in a diminished capacity.

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Facebook quitters quit quitting

According to a new report from the Pew Research Center, two in every three American adults are Facebook users, putting the social network in the dominant position in this nation, noting however, that “there is considerable fluidity in the Facebook user population.”

Pew reports that 61 percent of Facebook users have voluntarily walked away from the social network for several weeks or more, citing a variety of reasons:

  • 21 percent say they were too busy
  • 10 percent weren’t interested in FB
  • 10 percent considered it a waste of time
  • 9 percent said there was too much drama/gossip/negativity
  • 8 percent said they were spending too much time on Facebook

Of those who left, only 20 percent left the site permanently. Additionally, over four in ever ten respondents aged 18-29 said their time spent on Facebook has decreased in the past year for reasons including “I’m not social,” “Takes my time away,” “Not enough privacy,” and “It’s a gossipy thing.”

The study reveals that while many people either take a Facebook sabbatical or try to quit, it doesn’t last forever, and most eventually get back on the horse, even if in a less active capacity.

Contrasting the diminished use in one age bracket, nearly one in ten adults who do not currently use Facebook tell Pew they are interested in using the social network in the future, so all is not lost.

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Full Pew report on Facebook’s fluid population

[ba-pdfviewer pdfurl=”https://theamericangenius.com/wp-content/uploads/2013/02/facebook-data.pdf” width=”100%” height=”800px”]

Written By

Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.

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