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Facebook quietly adds “professional skills” to profiles

Facebook adds LinkedIn-esque feature, making it possible to find new employees, or check up on current ones with a few clicks.

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Facebook and employment

Facebook is probably not the first place you turn, when you think about new hires, or anything employment related really, but that is changing. This week, as first discovered by Sociobits, Facebook quietly added a new section to users’ profiles entitled: “professional skills.”

You can find this new gem under the “about” section of your profile. Then, click “edit” under “work and education.” Now, you can start typing in skills. However, this is not just a box to enter your skills and impress your friends. Once you have entered skills, they become very much like LinkedIn: you are connected to other people who have your same skills, only via Facebook pages. This allows employers to see what qualifications a candidate possesses. And once a professional skill is tagged, the user’s profile becomes effortlessly accessible through a “graph search.”

What does this really mean for you and your business?

You need to add a skill set to your own Facebook page to ensure that you are connected with the right people. It is important to do more than just add the skills in to the box; you should be using these new connections to their full potential. You can use these skills for fact checking, recruitment, and retention.

For example, if you are connected to existing employees and their skill set does not even resemble the job they do for you, this could signal you are about to lose a member of your team. By the same token, this is a great way to find a freelancer or new employee.

You can add and remove skills as necessary, making this a very useful way to find people. However, you could also get users who use this new feature for entertainment purposes. Soon you will see “Final Cut proficient” with “gangnam style master.”

It should also be noted that Facebook savvy users, or users who simply enjoy their privacy, can turn this feature from the default “public” setting, to “private.” This, of course assumes they want to, and since most people come to Facebook to share, I would imagine the majority of users will leave the setting “public.”

And this could be the biggest hurdle to this new feature: mixing your personal life with your professional life. Is it a bad idea? Or is it becoming necessary to remain a part of the competitive job market? I think only time will tell.

Jennifer Walpole is a Senior Staff Writer at The American Genius and holds a Master's degree in English from the University of Oklahoma. She is a science fiction fanatic and enjoys writing way more than she should. She dreams of being a screenwriter and seeing her work on the big screen in Hollywood one day.

Social Media

Facebook wants to hear from you. Literally. For innocent reasons

(SOCIAL MEDIA) As if Facebook didn’t already own everything that is you, they are asking to hear you say a specific phrase for their new voice services.

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Good news, Facebook is now offering to pay you to let strangers listen to you! Well, kind of.

Users connect to Viewpoints – a different app under the Facebook umbrella – which allows them to participate in market research. In this case, participants repeat the phrase “Hey Portal, call,” followed by the name of a Facebook friend, and submit the recording. The whole ordeal is about five minutes, tops.

By finishing this and other tasks, participants can expect to make a grand total of…$5. It’s not much, but at least that’s a fancy cup of coffee for work you can do while waiting for the ads to finish on your TV show.

So, why is Facebook shelling out $5 for people to make voice recordings? Surprisingly, it’s because AI is not nearly as smart as we sometimes assume – especially when it comes to voice commands. There’s a whole host of things that go into how we communicate, like posture, tone and even slang, which can make understanding vocal commands a much bigger ordeal.

In order to make improvements to the system, it often requires teams of humans putting in the leg-work. This means studying the disconnect between humans and machines, as well as creating solutions. Unfortunately, this human touch is also the excuse companies like Amazon use to justify listening in on your conversations. (Sure, users can ‘opt out’ but come on. That’s not exactly something Amazon advertises.)

As more people grow aware of the potential breach of privacy that tech like Alexa or Portal can bring, however, it’s put pressure on companies to scale back. Which is where Facebook’s new paid survey comes in. Unlike an anonymous employee listening in on a random Portal conversation, this way participants opt in, rather than out, of having their information shared.

The academic in me is slightly skeptical. There’s only so far a paid study like this can get, especially when it comes to the nuances of voice command. The conspiracy theorist in me is also skeptical, mostly because although Facebook promises they won’t sell your information or publicly share it, there’s still plenty of nefarious things to be done. That said, at the end of the day, at least Facebook isn’t just swiping information off your Portal…and you even get some pocket change in exchange.

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Facebook beta features fresh friendly facade you can try out

(SOCIAL MEDIA) Facebook is trying to change it’s image, literally. They already changed their logo, now is time for a new design you can see in the beta.

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After sixteen years in the game, Facebook is getting a facelift. Facebook has been working on a redesign for quite some time and they’re finally starting to roll out a beta. Facebook is taking the rollout slow, so it looks like just a few users are seeing the redesign and the rest of us will have to wait. Want to be among the first to test out the new look? Here’s how you can, maybe, make it happen.

If you are one of the lucky few who has been selected to beta test, then getting the new design should be simple. When you log into your account (as if you ever log out) a pop up will prompt you to try out the new beta. If this doesn’t happen, and you’re still feeling optimistic, then turn your eye to the upper right-hand corner of your screen and look for a button labeled “See Facebook Beta.” Still no button, but want to keep the hope alive? Click the drop-down arrow in the right-hand corner of your screen and see if the Facebook Beta option appears in the dropdown. Nothing yet? Tough luck, kid. You have not been chosen.

If the new design is available to you, then Facebook will offer to give you a tour of the new system. The fresh UI aims to simplify the user experience by making the page less cluttered and easier to navigate. Icons will be sleeker and brighter and it should be easier than ever to access your Messenger conversations. And if you decide that you kind of hate the new design, no big deal. Users will have the option to switch back to the classic design, at least while the redesign is still in beta.

Platform redesigns are always a contentious topic of conversation for users. Twitter, in particular, has seen some user drama over its redesigns through the years. Sometimes a redesign will knock out your favorite feature or make a shortcut you used to take in a workflow pointless. And, honestly, sometimes people just don’t like change. Whatever side of the coin you’re on, let us know how you feel about Facebook’s new look.

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Google takes a shot at competing with TikTok, Pinterest videos

(SOCIAL MEDIA) We all love to sit and watch short videos, be they humorous, reactionary, or weird, but here is Googles attempt to get educational with Tangi.

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Tangi screenshot

It’s happened to anyone who’s ever been looking online for how-to help… you click on a likely-sounding YouTube video, only to be greeted by an ad you can’t skip, a whole lot of introductory chit-chat, and three minutes of build-up before you finally see exactly what you need to do to handle your would-be DIY hack.

But what if you could get your answer in 60 seconds or less? It’s the concept behind Tangi, a newly released Google app created in the company’s Area 120 incubator by developer Coco Mao.

Variously described as short-form YouTube, video Pinterest, or TikTok for makers, Tangi was inspired by Mao discovering that her “smartphone challenged” parents were using their devices to watch photography and painting tutorials—and developing new hobbies as a result.

She came back to Google and worked with her team to develop Tangi as a place where such how-to inspiration could be more easily found and taken advantage of. “The name is inspired by the words TeAch aNd Give,” she explained as she introduced the app at the end of January. “’Tangible’—things you can make.”

The philosophy behind Tangi means this is hands-on how-to for the crafty club. The time-lapse heavy videos “could quickly get a point across,” Mao said, “something that used to take a long time to learn with just text and images.”

Videos fall into categories of art, cooking, DIY, fashion and beauty, and lifestyle, and are often accompanied by links to recipes or the maker’s blog or Instagram for more information. Some makers don’t quite have the format down pat yet, but most manage to provide a good balance of visual inspiration and a little more information.

And like Pinterest, Tangi can turn into a time-lapsing rabbit hole of its own. I started with a mere 10-second clip on propagating succulents (I’ve been doing it wrong), which led to a minute on “when succulents stretch” (“etiolation” — new vocabulary word!), which led to a succulent cake which led to a conversation heart cake and before I knew it, 20 minutes had gone by and I was watching an exploding heart science Valentine and had washed up at “Yoda one for me.”

While the app has only been out for about a week … and is only available on iOS and the web … it’s already well populated with content from makers and lifestyle bloggers who partnered with Mao’s team during the development process. And though it’s still in closed-beta mode for content creators, users can apply to be on a waitlist to be invited to upload their own work.

There are a few question marks still. No word on when it will be available on Google’s own Android platform, for one thing. While a couple of intrepid contributors are reviewing education apps and dispensing startup advice, its philosophy as stated by team lead Mao may not extend much more beyond the maker and creative fields to include technology and workplace input. And Google doesn’t always support its apps for long.

But it’s fun, simple, and easy on the eyes. As a place to find quick inspiration and direction, Tangi could carve out a niche.

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