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Google Reader Helps You Blog or Microblog More Efficiently? Yes.

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Google RSS Feed Reader

Google Reader has some hidden functions that are pretty dang cool if you haven’t played with them yet (click here if you want to learn what google reader, rss or feeds are). Imagine a world where you can check out your feed reader and broadcast your shared items to your preferred networks. Ah, it’s reality, simply open your google reader, click “settings” on the top right, then the “send to” tab on the upper right and simply select where you’d like your shared items to go:

google reader

How to apply this to your business:

If you have created a tumblr blog as a single property website like we talked about last month, you can share items you find on your reader that are pertinent to your listing’s neighborhood, city, school district, etc. with a simple button. I’m thinking 4th of July parade coverage, new school rankings or HOA info that comes across your feed reader would be highly applicable and this saves you several steps. This works if you host your blog on Blogger as well.

If you connect with consumers on Twitter, you can easily share information with them there. Stories on law changes or perhaps sales stats that apply to a buyer or seller’s needs as you’ve deemed necessary (you are the area expert, no?) would be helpful. If you don’t have your own blog’s RSS feed piped into Twitter (by using Twitterfeed or other tools) or you simply don’t want to bog down your Twitter account with your prolific writing, you can share your own articles selectively this way. This works for Facebook as well.

By opting to share content that you or others have written on Instapaper, you can print blogs in newspaper format either for yourself to read later or for your clients as a neighborhood aggregate.

There are many ways I can see Google Reader sharing options as streamlining or supplementing your blogging and microblogging efforts, what ways can YOU add?

Lani is the Chief Operating Officer at The American Genius - she has co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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10 Comments

10 Comments

  1. Sal Antsipenka

    September 1, 2009 at 9:14 pm

    This Google feature makes life for busy social networkers much easier. I shoot a lot of videos about my business and real estate, so I use Google Reader as one of the receipients. However I use Posterous.com more for spreading videos and content around to other social media.

  2. Sal Antsipenka

    September 1, 2009 at 9:16 pm

    This Google feature makes life for busy social networkers much easier. I shoot a lot of videos about my business and real estate, so I use Google Reader as one of the receipients. However I use Posterous.com more for spreading videos and content around to other social media. It’s hard to manage when you have a couple of dozen different accounts.

  3. Brad Officer

    September 5, 2009 at 8:39 am

    I’ve used Google reader to auto feed one of my sites in the past. It works well to “mash up” all the news relating to real estate or your subject and present them in a news feed on your site. BIG fan of the google apps.

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Austin

Austin tops the list of best places to buy a home

When looking to buy a home, taking the long view is important before making such a huge investment – where are the best places to make that commitment?

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Looking at the bigger picture

(REALUOSO.COM) – Let us first express that although we are completely biased about Texas (we’re headquartered here, I personally grew up here), the data is not – Texas is the best. That’s a scientific fact. There’s a running joke in Austin that if there is a list of “best places to [anything],” we’re on it, and the joke causes eye rolls instead of humility (we’re sore winners and sore losers in this town).

That said, SelfStorage.com dug into the data and determined that the top 12 places to buy a home are currently Texas and North Carolina (and Portland, I guess you’re okay too or whatever).

They examined the nerdiest of numbers from the compound annual growth rate in inflation-adjusted GDP to cost premium, affordability, taxes, job growth, and housing availability.

“Buying a house is a big decision and a big commitment,” the company notes. “Although U.S. home prices have risen in the long term, the last decade has shown that path is sometimes full of twists, turns, dizzying heights and steep, abrupt falls. Today, home prices are stabilizing and increasing in most areas of the U.S.”

Click here to continue reading the list of the 12 best places to buy a home…

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Housing News

Average age of houses on the rise, so is it now better or worse to buy new?

With aging housing in America, are first-time buyers better off buying new or existing homes? The average age of a home is rising, as is the price of new housing, so a shift could be upon us.

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aging housing inventory

aging housing inventory

The average home age is higher than ever

(REALUOSO.COM) – In a survey from the Department of Housing and Urban Development American Housing Survey (AHS), the median age of homes in the United States was 35 years old. In Texas, homes are a bit younger with the median age between 19 – 29 years. The northeast has the oldest homes, with the median age between 50 – 61 years. In 1985, the median age of a home was only 23 years.

With more houses around 40 years old, the National Association of Realtors asserts that homeowners will have to undertake remodeling and renovation projects before selling unless the home is sold as-is, in which case the buyer will be responsible to update their new residence. Even homeowners who aren’t selling will need to consider remodeling for structural and aesthetic reasons.

Prices of new homes on the rise

Newer homes cost more than they used to. The price differential between new homes and older homes has increased from 10 percent traditionally to around 37 percent in 2014. This is due to rising construction costs, scarcity of lots, and a low inventory of new homes that doesn’t meet the demand.

Click here to continue reading this story…

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Housing News

Are Realtors the real loser in the fight between Zillow Group and Move, Inc.?

The last year has been one of dramatic and rapid change in the real estate tech sector, but Realtors are vulnerable, and we’re worried.

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zillow move

zillow move

Why Realtors are vulnerable to these rapid changes

(REALUOSO.COM) – Corporate warfare demands headlines in every industry, but in the real estate tech sector, a storm has been brewing for years, which in the last year has come to a head. Zillow Group and Move, Inc. (which is owned by News Corp. and operates ListHub, Realtor.com, TopProducer, and other brands) have been competing for a decade now, and the race has appeared to be an aggressive yet polite boxing match. Last year, the gloves came off, and now, they’ve drawn swords and appear to want blood.

Note: We’ll let you decide which company plays which role in the image above.

So how then, does any of this make Realtors the victims of this sword fight? Let’s get everyone up to speed, and then we’ll discuss.

1. Zillow poaches top talent, Move/NAR sues

It all started last year when the gloves came off – Move’s Chief Strategy Officer (who was also Realtor.com’s President), Errol Samuelson jumped ship and joined Zillow on the same day he phoned in his resignation without notice. He left under questionable circumstances, which has led to a lengthy legal battle (wherein Move and NAR have sued Zillow and Samuelson over allegations of breach of contract, breach of fiduciary duty, and misappropriation of trade secrets), with the most recent motion being for contempt, which a judge granted to Move/NAR after the mysterious “Samuelson Memo” surfaced.

Salt was added to the wound when Move awarded Samuelson’s job to Move veteran, Curt Beardsley, who days after Samuelson left, also defected to Zillow. This too led to a lawsuit, with allegations including breach of contract, violation of corporations code, illegal dumping of stocks, and Move has sought restitution. These charges are extremely serious, but demanded slightly less attention than the ongoing lawsuit against Samuelson.

2. Two major media brands emerge

Last fall, the News Corp. acquisition of Move, Inc. was given the green light by the feds, and this month, Zillow finalized their acquisition of Trulia.

…Click here to continue reading this story…

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