TED Talks brings it home
The video above got us to talking. We are a more analytical and creative bunch than philosophical, but we spent a bit of this afternoon discussing the implications of the culture of the web.
Once upon a time, it was an internal tool for the government, eventually becoming an academic tool then ecommerce tool and ultimately the marketing heaven that is the interconnected web of social networks that almost all Americans are entangled in.
If you watched the video above, you know that in recent time, Facebook serves up content to you that best suits you, as does Google with the goal being marketers (I mean people) to connect with you in more meaningful ways and bring you content that you’re interested in a narrow hose manner rather than opening the entire flood gate.
But this narrowing is disconnecting us because our boundaries are not pushed, our horizons not broadened, and we end up in our own little circles and cliques just like in real life. I suppose that was the inevitability of web culture to mimic literal culture, but it is unfortunate.
The internet has evolved, but do you like what it has evolved into? Do you prefer staying in your comfort zone and learning more about your current interests or do you prefer for your sake and consumers’ sake that horizons are expanded online? Tell us in the comments what your thoughts are, this gave us a great afternoon of debate and look forward to your opinion.