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Hyperlocal lifestyle real estate search is finally here- SpatialMatch



Walkability? Where are you walking to?

diningLiving in a city like Austin, for example, you know something like this has to be coming because the demand for lifestyles is ultra high. Since the erection of the first high rise condo development in downtown Austin, walkability has become a really big deal- most areas in and around Austin rank highly in this factor, but what are people walking to?

Showing you all of the “home sweet home spots”

SpatialMatch answers that question before you buy or lease by allowing you to see everything of personal interest within close proximity so that you can target exactly what makes you feel at home, and you are shown the available homes within your designated areas.

Amazing UI plus data equals SpatialMatch

SpatialMatch is truly a beautiful interface (see video), well laid out (customizable), stimulating, and jam packed with information like home values, all of which are whitelabled for MLSs, Brokers, and even Agent IDX. We expect to see it becoming very common place in tandem with traditional search, as demand in modern urban areas is high for this type of product. Suburban areas will also benefit as schools, stores and even parks are searchable. SpatialMatch features 60 million properties, 12.5 million businesses, 134k schools and universities, local information and amenities, and even weather.


I can see this type of search being blended with ratings from sites like Yelp, or geo location utilities to learn “who’s around” details like Gowalla, being used to gain your social user names to check where your friends are and learning what your friends think of these same locations and seeing if any of your friends have checked in at the same homes or businesses you’re looking at- the verticals are limitless utilizing geo and social tech to expand this into the super-personal realm also giving agents a contact point who they friend in social spaces- “friend”- a new word and spaces for contact forms within search that has hardly been explored or utilized.

The thing I like about SpatialMatch is that it’s not designed nor will it compete with Agents or Brokers, in fact, it’s an enhancement designed for Agents and Brokers to fully display area knowledge and resources that move the buyer forward while providing listing agents another layer of value to listing consumers looking for new and exciting ways to bring home buyers to the table.

Making real estate search more personal is the next logical step in search evolution, and connecting personally via tools like SpatialMatch will fuel the demand for more development in how we display and visualize data. I cannot imagine that Zillow or Trulia are far behind in the geo trend but this is the first time in a long time I’ve seen the traditional space actually move in front in the race for eyeballs, I guess the question now is, where is (Move) in the race? is not affiliated with SpatialMatch.

Benn Rosales is the Founder and CEO of The American Genius (AG), national news network for tech and entrepreneurs, proudly celebrating 10 years in publishing, recently ranked as the #5 startup in Austin. Before founding AG, he founded one of the first digital media strategy firms in the nation and also acquired several other firms. His resume prior includes roles at Apple and Kroger Foods, specializing in marketing, communications, and technology integration. He is a recipient of the Statesman Texas Social Media Award and is an Inman Innovator Award winner. He has consulted for numerous startups (both early- and late-stage), has built partnerships and bridges between tech recruiters and the best tech talent in the industry, and is well known for organizing the digital community through popular monthly networking events. Benn does not venture into the spotlight often, rather believes his biggest accomplishments are the talent he recruits, develops, and gives all credit to those he's empowered.

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  1. Grant Gould

    April 11, 2010 at 1:49 am

    @billlublin Bill – How have you been? About to launch SpatialMatch and would like to circle back w/ U. Check out post

  2. Grant Gould

    April 11, 2010 at 3:35 am

    @darthcheeta My favorite topic. We have built the ultimate data visualization tool. is a good post about SpatialMatch.

  3. SproutStart

    April 14, 2010 at 9:37 pm

    @agentgenius Hyperlocal lifestyle real estate search is finally here- SpatialMatch

  4. Melissa Pedersen

    April 15, 2010 at 12:59 am

    RT @SproutStart: @agentgenius Hyperlocal lifestyle real estate search is finally here- SpatialMatch

  5. Jim Qualls

    April 15, 2010 at 5:00 am

    RT @SproutStart: @agentgenius Hyperlocal lifestyle real estate search is finally here- SpatialMatch

  6. Matthew Shadbolt

    April 16, 2010 at 4:49 pm

    Reading: 'Hyperlocal lifestyle real estate search is finally here- SpatialMatch'

  7. fundament

    April 16, 2010 at 6:37 pm

    RT @Corcoran_Group: Reading: 'Hyperlocal lifestyle real estate search is finally here- SpatialMatch'

  8. Genevieve

    July 9, 2010 at 10:16 am

    Do you ever walkscore??? We use in all of our listings as well as a tool on our website to let our client base know what they can hop, skip and jump to. Sounds like SpatialMatch is very similar. We’ll have to check it out!

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Social Media

Can Twitter ever secure data privacy, like even once?

(SOCIAL MEDIA) Twitter releases private information affecting already hurting businesses, should this even be a surprise anymore? They have a history of privacy breaches.



twitter privacy

Dear Twitter,

I don’t know if you’ve seen the news within the past two years, but Facebook’s been under continuous scrutiny for privacy malpractices that affected millions of its users, so unless your goal is to be the next social network to infringe upon our first amendment right to privacy, I suggest you GET IT TOGETHER!

Over the weekend, users, specifically businesses, realized their billing information was being stored in their browsers cache. This is devastating news for business owners who rely on Twitter to promote their product, or stay in touch with their customers, who over the recent months have already faced monumental challenges. It is hard as a business owner to not feel this is an intentional overreach of privacy.

In an age where we have actual robots to vacuum our floors, and 3D printing, I speak for the people when I say this is unacceptable.

This isn’t the first time Twitter has been caught privacy breaching. A little over a year ago, Twitter announced that they were fixing a bug, many weren’t even aware of, that released phone numbers, location, and other personal data. AND GET THIS, even those who selected the option to keep their information private were affected, so what the hell is the point of asking us our preference in the first place?!!!

What about the time that Twitter accounts could be highjacked by ISIS and used to spread propaganda? All because Twitter didn’t require an email confirmation for account access. Or what about when Twitter stored your passwords in plaintext instead of something easily more secure. Flaws like these show a distinct ability of Twitter to just half ass things; to make it work, but not think about how to keep the users safe.

Like I said in the beginning, get it together Twitter.

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Social Media

Facebook’s Forecast wants ‘qualified’ predictions, but no one’s asking why

(SOCIAL MEDIA) Facebook is asking a bunch of so-called experts to chime in on what the future holds, but can we trust them with the information we’re giving them?



Forecast app

These days, trolls don’t necessarily lurk beneath bridges in order to ensnare unsuspecting travelers. Instead, they hide out in the comment sections on social media posts, ready to incite wrath and stir up controversy with their incendiary remarks. Because Facebook knows how quickly reasonable discourse can quickly devolve thanks in part to these online trolls, they’ve made a move to establish intelligent discussions through their new “Forecast” app.

The premise of Forecast is fairly straightforward. Facebook has invited an assortment of so-called experts (whether they work in the medical field or academia, or some other field) to cast their vote on predictions about the future. Not only will they share their vote, though, they’ll also pitch in their own two cents about these predictions, sparking what is expected to be insightful and reasonable conversation about the topics.

However, while the premise is exciting (smart people! not basement dwellers! talking about serious stuff!), there’s more than a small amount of risk associated with Forecast. For starters, what exactly is Facebook planning on doing with all of this information that is being volunteered on their app? And secondly, are they going to take precautions to help prevent the spread of misinformation when these results are eventually published?

The fact is, Facebook is notorious for propagating and spreading misinformation. Now, I’m not blaming Facebook itself for this issue. Rather, the sheer volume of its user base inevitably leads to flame wars and dishonesty. You can’t spell “Fake News” with at least a couple of the same letters used in Facebook. Or something like that. The problem arises when people see the results of these polls, recognize that the information is being presented by these hand-picked experts, and then immediately takes them at face value.

It’s not so much that most people are simple minded or unable to think for themselves; rather, they’re primed to believe that the admittedly educated guesses from these experts are somehow better, smarter, than what would be presented to them by the average layperson. The bias is inherent in the selection process of who is and isn’t allowed to vote. By excluding everyday folks like you and me (I certainly wasn’t given an invite!), undue prestige may be attributed to these projections.

At the moment, many of these projections are silly bits of fluff. One question asks, “Will Tiger King on Netflix get a spinoff season?” Another one wonders, “Will Mulan debut on Disney+ at the same time as or instead of a theatrical release?” But other questions? Well, they’re a little more serious than that. And speculating on serious issues (such as COVID-19, or the presidential election) can lead to the spread of serious — and potentially dangerous — misinformation.

Facebook has implemented very strict guidelines about what types of questions are allowed and which ones are forbidden. That, at least, is a step in the right direction. It’s no secret that expectation can actually lead to the predicted outcomes, directly influencing actions and behaviors. While it’s too early to tell if Forecast will ever gain that much power, it undoubtedly puts us in a position of wondering if and when intervention may be necessary.

But I’ll be honest with you: I don’t exactly trust Facebook’s ability to put this cultivated information to good use. Sometimes a troll doesn’t have to be overtly provocative in order to be effective, and it wouldn’t be too much of a stretch to see someone in a position of power exploit the results of these polls to influence the public. It’ll be interesting to see if Forecast is still around in the next few years, but alas, there’s no option for me to submit my vote on that to find out.

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Social Media

Well established Pinterest has a new competitor, Google Keen

(SOCIAL MEDIA) Google is constantly playing catch up, their new target is Pinterest. They have a new photo sharing social media app called Google Keen.



Google Keen

It looks like Pinterest might finally have some competition: Google Keen. Notice the heavy emphasis on the word “might”.

It’s not hard to see why Google might feel a tad encroached upon by Pinterest, a photo-sharing and search-based platform; while Pinterest’s impact is relatively small in terms of taking traffic from the G-people themselves, any competition is unwelcome in Google’s eyes–perhaps justifying their move toward creating their own version of Pinterest.

Google Keen isn’t a direct ripoff–after all, they changed the name–but the general principle is the same: Users can create a “keen” for a specific visual topic, thus allowing them to search for, and add images of that topic. Google was quick to cite “bread” as a possible topic, which, according to Social Media Today, is a direct nod to recent Pinterest trends.

Subtlety never was Google’s strongest suit, and that seems to be a theme they’re reiterating here. Perhaps that’s why the Google Graveyard, a site we’ve addressed in the past, is full of tools that didn’t live up to their original inspiration (one of the latest additions being the half-baked Google Hangouts). Google Keen shows promise, but one can’t help but remember how Google’s Circles feature fared in Facebook’s shadow.

Keen is available for web and Android platforms, which answers one question while raising a few more. For example, while it makes sense that Google would brand Keen for their own smartphone audience, iPhone Google usage is notably high, and the Pinterest crowd loves a clean aesthetic (that’s another point in the Apple camp). As such, it might be in Google’s best Pinterests–I mean, interests–to implement an iPhone presence for the app as well.

It is worth noting that Google has taken deliberate inspiration from Pinterest in a lot of ways. So Keen may be a way for them to tout their adopted features and familiarize users with them so that, in the long run, they are able to begin migrating traffic back to their own platform from Pinterest. In a time in which any competition may open the door to disaster down the road, this is a move that, despite skepticism, makes sense.

After all, the Google Graveyard is operating at capacity, yet the tech behemoth continues to chug away. Who knows where their newest “innovation” may take them?

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