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Internet trolls: feed them, ignore them, or embrace them?

(SOCIAL MEDIA) The web is home to the best trolls in the world, and you’re going to come across them. Here are some proven ways to react.

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Internet trolls: good or bad

In the above video by the Idea Channel, Mike makes the argument for and against internet trolls, which we thought we would address with our own experiences. You’ve heard the phrase, “don’t feed the trolls,” but do they actually serve a purpose? Where does trolling end and harassment begin?

First, we should consider that the idea of anonymity is fading online, so trolling behavior is often associated with a real person and their real name, so some trolls have become quiet over the years, while others have willingly taken on trolling in public under their real names. That said, most people that troll under their names are not sending death threats, rather being argumentative, which should be embraced to avoid the echo chamber. But when someone threatens violence or insults in an effort to bully, harass, or hurt others, the usefulness of their behavior diminishes.

Personally, I have both fed, ignored, and embraced trolls, but it depends on their intentions. Let’s examine:

  • Feeding the trolls: I find myself giving trolls fodder with arguments that are not personal to me. Arguing over the merits of whether Twitter is valuable or not is not personal to me, and I don’t care if someone tells me I’m retarded (their words) for using Twitter. In this instance, I’m openly feeding the trolls and sometimes even provoking for fun. Consider it trolling the trolls. I’m okay with it, and they are too, and it’s kind of fun for all and we let off steam.
  • Ignoring the trolls: I get tagged in a lot of inappropriate stuff on Facebook and sometimes it’s funny, but other times, it is truly harmful to my reputation. Recently, someone posted an extremely racist photo and tagged me in it. I untagged myself and didn’t say anything, because with that particular troll, if I react, they’ll just get worse and start posting racist photos on my wall and so forth. I’ve found that in some instances, ignoring actually does make it go away, because they’re looking for a reaction. If they’re harassing my friends on my wall, I have to react (reprimand, unfollow, block, depending on the severity).
  • Embracing the trolls: you’re going to think I’m weird, but there are a few people I’ve met online through their trolling and I’ve actually become friends with them. Often, it’s political, and by not shutting out their opinion (although dripping with rude sarcasm and condescension), I have learned to see the bigger picture and I have honestly expanded my horizons and my thought patterns by being open to others’ opinions, even if they suck at delivering them.

And then, there is harassment

Trolling is one thing, harassment is another. Harassment can be a continued string of threats, or just one rude comment designed to hurt, but it is never called for, and never acceptable.

I once posted on Facebook a story about the declining number of death penalty cases in America, and I didn’t opine as to whether I thought that was good or not, but someone made an assumption. They began commenting that I was the reason crime in America is on the rise. I disagreed. They commented that I was a bad Republican. I asserted that I’m an Independent voter, and while I tend to be more conservative, I don’t believe in a correlation between taking the death penalty off of the table and increased crime.

So far, so good, right? Civil-ish discourse.

Then, he said that my inability to reason is why God killed our son.

…what?

Because I posted a news story from CNN in 2013 about death penalty cases, I deserved to have a stillborn son in 2004? He could have called me a moron and moved on, but he had to cross the line.

When people behave as such, it doesn’t further any conversation, expand any minds, or help anyone to see a bigger picture, it is only designed to make the troll feel better about themselves through abuse. I’ve never received any death threats, but I have been stalked, I’ve been harassed, and demeaned on a regular basis, and while much of it I ignore, there is literally no use for hurtful insults.

Tell us in the comments about a time that you were the victim of an internet troll who went too far.

Further reading

As Mike mentioned in the video, there is more reading and viewing on this topic:

Lani is the Chief Operating Officer at The American Genius - she has co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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2 Comments

2 Comments

  1. Tinu

    January 24, 2014 at 1:15 am

    If they are true trolls, it’s highly unlikely that I will feed or embrace them. It’s more of an issue of bandwidth than anything else. Each little hole of unproductive time sucks a piece of my soul and sometimes money I could have earned, with it.

    But when people approach me with a controversial view that they actually want to debate, and not just call names or waste my time, if there’s the possibility that one of us may actually influence the other’s point of view, I engage. I’ve had online conversations with would-be racists, guys who were (mostly) pretending to be sexist to get attention,

    The comment that guy made about why you lost your son – the line he crosses is way in his rear view… that’s way over the line and it’s awful that this happened to you.

  2. Pingback: No worries trolls! Judge rules that a politicians can't ban you on socials - The American Genius

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Social Media

Why Trump’s lawsuit against social media still matters

(SOCIAL MEDIA) Former President Trump snagged headlines for suing every large social media platform, and it has gone quiet, but it still deeply matters.

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trump sues social media

It was splashed across headlines everywhere in July: Former President Trump filed a lawsuit against social media platforms that he claims unrightfully banned him during and after the fallout of the January 6th capitol riots. The headlines ran for about a week or so and then fell off the radar as other, fresher, just-as-juicy news headlines captured the media’s eye.

Many of us were left wondering what that was all about and if anything ever became of it. For even more of us, it probably passed out of our minds completely. Lack of public awareness for these things is common after the initial media blitz fades.

Lawsuits like these in the US can take months, if not years between newsworthy milestones. The most recent news I could find as of this publishing is from August 24, 2021, on Yahoo! News from the Washington Examiner discussing the Trump camp’s request for a preliminary injunction in the lawsuit.

This particular suit shouldn’t be left to fade from memory in the shadows though, and here’s why:

In the past few years, world powers have been reigning in regulations on social media and internet commerce. The US is actually a little behind the curve. Trump may have unwittingly given us a source of momentum to get with the times.

In the European Union, they have the General Data Protection Regulation (GDPR), widely acknowledged to be one of the toughest and most thorough privacy laws in the world, a bold title. China just passed its own pair of laws in the past four months: The Data Security Law, which took effect on Sept. 1, and The Personal Information Law, set to take effect November 1st. The pair is poised to give the GDPR a run for its money for that title.

Meanwhile, in the US, Congress has been occupied with other things and, while there are five bills that took aim at tech monopoly currently on the table and a few CEOs had to answer some questions, little actual movement or progress has been made on making similar privacy protections a thing in the United States.

Trump’s lawsuit, while labeled by many as a toothless public relations move, may actually create momentum needed to push regulation of tech and social media forward in the US. The merits of the case are weak and ultimately the legislation that would give it teeth doesn’t exist yet.

You can’t hold tech companies accountable to a standard that doesn’t properly exist in law.

However, high profile attention and someone willing to continue to make noise and bring attention back to the subject, one of Trump’s strongest talents, could be “just what the doctor ordered” to inspire Congress to make internet user rights and data privacy a priority in the US, finally.

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Even solopreneurs are doing live commerce online – it’s not just QVC’s game anymore

(SOCIAL MEDIA) When you think of watching a show and buying things in real time, it invokes thoughts of QVC, but social media video has changed all that.

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live commerce

After the year everyone has had, one wouldn’t be remiss in thinking that humanity wants a break from live streaming. They would, however, be wrong: Live online commerce – a method of conversion first normalized in China – is the next evolution of the ubiquitous e-commerce experience, which means it’s something you’ll want on your radar.

Chinese company, Alibaba first live streamed on an e-commerce site in 2016, allowing buyers to watch, interact with, and buy from sellers from the comfort of their homes. In 2020, that same strategy netted Alibaba $7.5 billion in presale revenue – and it only took 30 minutes, according to McKinsey Digital.

But, though western audiences have proven a desire to be just as involved with sellers during the buying process, live commerce hasn’t taken off here the way it has elsewhere. If e-commerce merchants want to maximize their returns in the next few years, that needs to change.

McKinsey Digital points out a couple of different benefits for organizations using live commerce, the main one being an influx in traffic. Live streaming events break the buying experience mold, and consumers love being surprised. You can expect that prospective buyers who wouldn’t necessarily visit your store under normal circumstances would find value in attending a live event.

Live events also keep people on your site for longer, resulting in richer conversion opportunities.

The sense of urgency inherent in in-person shopping doesn’t always translate to online markets, but having a stream showing decreasing inventory or limited-availability items being sold inspires people to act expeditiously rather than sitting on a loaded cart–something that can kill an e-commerce conversion as quickly as it starts one.

There are a ton of different ways to incorporate live events into your e-commerce campaigns. Virtual auctions are popular, as are markets in which individual sellers take buyers through inventory. However, the live event could be tangentially related–or even just something impressive running in parallel with the sale–and still bring in a swell of revenue.

Screen fatigue is real, and there isn’t a true substitute for a brick-and-mortar experience when done correctly. But if you have an e-commerce shop that isn’t utilizing some form of live entertainment–even just to bring in new buyers–you’re going to want to try this strategy soon.

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LinkedIn is nixing Stories this month (LinkedIn had Stories!?)

(SOCIAL MEDIA) LinkedIn tried to be like the cool kids and launched “Stories,” but the video feature is being shelved and “reimagined.” Ok.

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linkedin stories

Creating the next big thing is essential for social networks to stay relevant, continue growing, and avoid shutting down. Sometimes, this leads to businesses trying to ride along with the success of another app’s latest feature and creating their cloned version. While the logic of recreating something already working makes sense, the results aren’t universal.

This time around, LinkedIn is saying goodbye to its short-lived Snapchat-like video product, Stories. In a company post, LinkedIn says it’s removing its Stories experience by the end of September.

Why is LinkedIn retiring Stories?

According to a post by Senior Director of Product at LinkedIn Liz Li, “[LinkedIn] introduced Stories last year as a fun and casual way to share quick video updates.”

After some testing and feedback, they learned this is not what users wanted. Seems like they could have beta tested with users and heard the same thing, but I digress.

“In developing Stories, we assumed people wouldn’t want informal videos attached to their profile, and that ephemerality would reduce barriers that people feel about posting. Turns out, you want to create lasting videos that tell your professional story in a more personal way and that showcase both your personality and expertise,” said Li.

What does this mean for users?

Starting on September 30, 2021, users will no longer be able to create Stories for Pages. If you’ve already planned to have an image or video ads run in-between Stories, they will now appear on the LinkedIn feed instead. For those who used Campaign Manager to promote or sponsor a Story directly from your Page, the company says “these paid Stories will not appear in the LinkedIn feed”, and the user will need to recreate the ad in Campaign Manager.

What’s next for LinkedIn?

According to Li, LinkedIn is taking what it learned from its finding to “evolve the Stories format into a reimagined video experience across LinkedIn that’s even richer and more conversational.” It plans on doing so by using mixed media and the creative tools of Stories.

“As we reimagine what is next, we’re focusing on how we can provide you with a short-form, rich interactive video format that is unique to our platform and that better helps you reach and engage your audiences on LinkedIn. We’re always excited to try out new things and learn as we go, and will continue to share updates along the way,” the company said.

Although Stories didn’t work well for LinkedIn as they hoped, one thing is for sure. LinkedIn isn’t giving up on some form of interactive video, and we can only hope they “reimagine” something unique that keeps users coming back for more.

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