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Klout to offer brand pages with Red Bull as the pilot

Klout partners with Red Bull to launch brand pages, a new way for companies to interact with, encourage, showcase and reward influencers of their brand across the major social networks. In the era of social proof, many brands will look to this as a means of validating their reach.

Klout’s new “Brand Squads”

As is the trend with social networks, Klout is launching brand-specific pages to more prominently features companies. The social measurement tool Klout measures social influence across the major social networks like Twitter, Facebook, Google+, Foursquare, LinkedIn and more, now offering companies a way to engage with influencers of their brand.

The first brand to pilot is Red Bull as pictured above, whereas the traditional method for discovering influencers of a brand is to change the URL “https://klout.com/topic/red-bull” by deleting “red-bull” and adding the brand or topic you’re searching for. For example, here is the iPhone’s Klout page, but it is not yet equipped as a “Brand Squad.”

The “Brand Squad” is “Klout’s way of giving influencers a place to be recognized and have a direct impact on the brands they care about most,” according to Klout Product Manager, David Temple. Now, the brand has more control and a way to promote their influencers, as brands and fans can see a dynamic list of who the top influencers are and can see the conversations about that brand across social networks, featured within the “Brand Squad” page.

A “more reasonable use for Klout”

Brand fans can view recent news about the company and earn extra perks which are typically exclusive offers or experiences based on a user’s Klout score, which although not new, is a more controlled way for brands to reward influencers or to encourage individuals to become influencers.

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David Svet, founder of Spur Communications, a 25 year marketing industry veteran said, “I think it’s interesting and a potentially more reasonable use for Klout. In a time where useless sports statistics are worshiped, this is a way to treat brand social teams as competitors in a sports sense. I don’t know if it will matter or change anything, but it could be an interesting opportunity for some brands to play on it as a sport.”

Lani is the COO and News Director at The American Genius, has co-authored a book, co-founded BASHH, Austin Digital Jobs, Remote Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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