Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Social Media

Kuwait has more people per capita on Twitter than any other nation

(Social Media) Consider the emerging markets when expanding your Twitter presence – they’re hungry, and they share a LOT of content.

kuwait twitter

kuwait twitter

USA and Kuwait lead the Twitter pack

It is well known that Americans love Twitter, in fact, they account for 24.3 percent of the Twitter population, according to Peer Reach, and while Japan accounts for 9.3 percent, Indonesia for 6.5 percent, the UK for 5.6 percent and Brazil for 4.0 percent, Dirk Singer at Lies, Damned Lies & Statistics dug a little deeper.

Singer poked around and discovered that when you look at this same data on a per capita basis, Kuwait actually has the most active Twitter population, not the U.S., with one in three people in Kuwait having a Twitter account. Wow.

bar
North Eastern University research has unveiled that Kuwait’s per capita use on Twitter is followed by The Netherlands, Brunei, the UK, and of course, the United States.

“The story about social media use increasing in the Arab world isn’t of course new,” noted Singer. “An article by Loic Moisand of Synthesio on Social Fresh has some great statistics about social media in the Middle East and North Africa, including the fact that 48% of social media communication in the region is still in English (compared to 45% in Arabic), and that 88% of the Middle East’s online population uses social networks every day.”

The relevance of emerging markets

Brands of all size should be paying attention to the emerging social media markets, which it is said are filled with people that take an active content consumption role – they’re hungry for it. One report notes that 12 in 14 countries where people are most likely to share “most things” or “everything” happen to be in developing markets. For example, Saudi Arabia was found to be the most likely to share “everything” or “most things,” with 60.0 percent of online users professing to be frequent sharers, compared to America’s measly 15.0 percent.

Advertisement. Scroll to continue reading.

So what does this mean? Should you change your entire strategy? No, but if you’re ignoring the emerging markets, you could be missing out. If you’re a real estate agent and you work with clients relocating, perhaps establishing a presence abroad is a good idea. Maybe you sell jewelry and no one in America is really sharing your work – try networking online in Saudi Arabia.

You get the idea – look to the emerging markets for an engaged audience – they’re hungry for it!

Written By

Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.

1 Comment

Leave a Reply

Your email address will not be published.

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Social Media

Twitter is the only social media platforms where porn is allowed to be posted, but their idea to monetize the content did not go...

Tech News

Twitter has been no stranger to change lately, and in the midst of it all, the platform releases a private group feature

Social Media

Twitter is announcing new features for its "Professional Account" option, leaving many with one question. Will consumers be interested?

Social Media

After a rocky path to purchasing Twitter came to a head, Elon Musk backed out of the deal and is now being hit with...

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.