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List of Really Cool IDX Map Solutions




I’m spending a great deal of time investigating solutions for the Independent Agents, and this week I’m focusing in on IDX Map Solutions.  I’m not doing a review of each, I’ll leave that to the consumer.  My goal is to assist you in locating the top tier of IDX offerings. 

I will admit that I looked at nearly 20 solutions and there are some really awful ones that take no account of the principals of Web2.0, and in fact, some are not even Web1.0 and still cost the same as a modern solution.

What I require to even make my list are the following:

  • Visual first and last impression
  • Ease of search
  • Load times
  • Results pages
  • Navigation
  • Consumer tools
  • The level and quality of the information provided via results

So here is the short list:

Diverse Solutions – dsSearchAgent


I’ve reviewed and used dsSearchAgent and still believe that it is the most unique and modern idx solution around. I’m still searching for its rival!

I did this quick list because coverage for many Idx Map Solutions are at times limited by geography, so if you know of a provider that does something special with IDX Mapping for Agents, let us know!

Benn Rosales is the Founder and CEO of The American Genius (AG), national news network for tech and entrepreneurs, proudly celebrating 10 years in publishing, recently ranked as the #5 startup in Austin. Before founding AG, he founded one of the first digital media strategy firms in the nation and also acquired several other firms. His resume prior includes roles at Apple and Kroger Foods, specializing in marketing, communications, and technology integration. He is a recipient of the Statesman Texas Social Media Award and is an Inman Innovator Award winner. He has consulted for numerous startups (both early- and late-stage), has built partnerships and bridges between tech recruiters and the best tech talent in the industry, and is well known for organizing the digital community through popular monthly networking events. Benn does not venture into the spotlight often, rather believes his biggest accomplishments are the talent he recruits, develops, and gives all credit to those he's empowered.

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  1. Richard Iarossi

    June 23, 2008 at 3:02 pm

    Thanks for the great post, I have been a user of RealtySoft IDX and I am very happy with it, you can check out my IDX here: they include it free of charge as part of my website package which is $24.95 with no setup fees. Feel free to check out my website using the above URL.

  2. Richard Iarossi

    June 23, 2008 at 3:02 pm

    Thanks for the great post, I have been a user of RealtySoft IDX and I am very happy with it, you can check out my IDX here: they include it free of charge as part of my website package which is $24.95 with no setup fees. Feel free to check out my website using the above URL.

  3. Tyler, The Wealth Creation Guy

    June 23, 2008 at 4:12 pm

    I’m going to ask a potentially stupid question. Is it possible for a mortgage lender to put an IDX feed on their website? My market is SUPER slow to adopt high tech solutions and I think I could be the all inclusive resource for clients.

    Is it possible? Is it legal? What would it cost me?

    I’m really just looking for advice. I’ve been a long time listener – I just figured I’d light a fire and make this a really interesting conversation 😉

    Thanks in advance everyone! You rock. I wish we had more agents like you in Iowa.

  4. Jay Thompson

    June 23, 2008 at 4:55 pm

    Tyler –

    You’d need to be a member of the local MLS. Ours takes “affiliate” members — appraisers, title companies, etc. I don’t know if any affiliates are lenders. And I suspect affiliates probably aren’t allowed to host an IDX solution.

    One work-around would of course to get your real estate sales license, pony up all the associate fees and wha-la!

    Costs? MLS fees vary. Mine are about $180/year. And of course to get access to the MLS (at least here) one has no choice than to join the “voluntary” local, state and national Realtor associations. That’ll set you back another $350 or so annually. And of course the IDX solution itself. Expect to pay between $500 – $1,200 per year for their monthly fees. And some have set up fees, contract and the like. Some don’t.

  5. Benn Rosales

    June 23, 2008 at 4:58 pm

    Tyler, ask your agents if they want to feature their listings on your site for free 😉

  6. Jay Thompson

    June 23, 2008 at 5:01 pm

    Oh, and plus the cost of a website or blog to put the IDX solution on….

  7. Karen Goodman

    June 23, 2008 at 6:46 pm

    This post is perfect timing for me. I was just starting to research this topic myself last night. I definitely need a new IDX solution. I’m using the free one that my MLS offers, and my broker also uses – Immobel. It’s pretty bad and I’ve found that my listings aren’t always up to date.

    I’ve heard a lot about Wolfnet ( Did you consider this one for your list? If so and it didn’t make the cut, I’m curious to why not.

    I’ll be following all the comments to see who everyone likes.

  8. Jim Gatos

    June 23, 2008 at 7:26 pm

    I called Diverse Solutions and got a strange answer. If I were to sign up with them, I would have to pay an extra $100 a month for Diverse to access my MLS’s system. Something known as a “Sql” fee.. I guess the normal charge for an IDX provider is $500 monthly. I suppose Diverse isn’t interested in expanding in Massachusetts..
    Too bad…
    I can’t justify paying $150 monthly.. That’s a little too much..

    PS.. My broker would have to pay it and I would pay him.. (The $100 monthly)

  9. Benn Rosales

    June 23, 2008 at 8:09 pm

    Karen, no it didn’t make the cut for several reasons, it has a very slow load on many of the random sites I tested, and it is clunky once it does load. The spinning wheel and color choices in and around the map make it very busy to the eye and does not create a comfortable searching environment.

    These are my opinions, but there are better options available.

  10. Paula Henry

    June 23, 2008 at 8:35 pm

    Benn –

    I have been looking at new IDX solutions, as well and am happy to see a good review of Diverse Solutions. They are my first choice! I’m not fond of their sliding search bar – but you can’t beat the information they provide, as well as the presentation of the property and details.

  11. Karen Goodman

    June 23, 2008 at 8:39 pm


    Thanks for the input on Wolfnet. It’s the only one I’ve seen mentioned in the Point 2 forums, and was just getting ready to start my own research. I’ll take a look at all the ones you suggested. I’m actually thinking about holding a poll on my site to try to get some input from non-realtors. I know that home buyers will have a different perspective than mine, and there perspective is really all that matters. But, I needed a list of a few sites to point them to, and you just solved that problem.

    Thanks again. I’ll be pointing them to this post when I do set up my survey.

  12. Benn Rosales

    June 23, 2008 at 8:45 pm

    Paula, if your user doesn’t like the sliders, they can simply switch to classic… 🙂

    Karen, knock yourself out, slow load times will surely turn off buyers, and fail to impress your sellers. Definately let us know what your actual consumers have to say, I know what ours thought and would love to compare!

  13. Jay Thompson

    June 23, 2008 at 9:16 pm

    I’m a huge Diverse Solutions fan. In addition to a killer map search, they have “modules” that you can embed directly in a post, and they provide RSS feeds for listings — there are tons of possibilities for both.

    User (non-agent) feedback has been very good.

    If anyone is interested in seeing a few sample posts of an embedable search, send me an email (don’t want to post too many links and get caught in the spam filter).

    Here’s an example of the DS RSS feed on my blog. Not particularly pretty, but good search engnie food!

  14. Jay Thompson

    June 23, 2008 at 9:16 pm

  15. Paula Henry

    June 23, 2008 at 9:37 pm

    Jay – Thanks for the link – I didn’t see this feature before. Like you said, great Google food! Where’s the link to the RSS feed on your site?

  16. Scott

    June 24, 2008 at 12:03 am

    Perfect timing – This was added to my “to do” list recently and i will check out the sites mentioned, provide feedback, and stay tuned to this thread for updates. I also checked out Wolfnet and was not impressed.

  17. Melina Tomson

    June 24, 2008 at 2:29 pm

    This is perfect timing. I’m a sole broker and just my MLS one for now which is minimally adequate. It was on my list for this summer to search a new solution and you just saved me a TON of time. Thanks!

  18. Troy Austin

    July 5, 2008 at 11:05 pm

    I am having no luck finding an IDX solution that allows for a search by price per square foot. Please point me in the right direction.


  19. Karen Goodman

    July 6, 2008 at 9:18 pm


    I finally had some time to go through all of your recommendations. Two of them aren’t available for my MLS, so I didn’t even look at them. I did spend some time on the Diverse Solutions site and am really impressed. I’m hoping that they do serve St. Louis, because I really would like this on my site. Hopefully I’ll hear back tomorrow.

    If they do, no need for me to survey my readers. I’m sure this will be a winner. Thanks for all your advice!

  20. Karen Goodman

    July 7, 2008 at 10:03 pm


    I’m back again. Diverse Solutions doesn’t serve St. Louis, and the cost was ridiculous to set it up. They want $2700 in one time fees to cover their costs to move into my market, plus the regular annual fees. No IDX is worth that much money.

    I’ve got an email to see if Cevado serves my MLS, but your other two suggestions don’t cover my market. Any other contenders that came close to making your list?

  21. Benn Rosales

    July 7, 2008 at 10:05 pm

    Try Cevado, and then I have a few in my pocket, none of which are exactly a top on my list, but better than others. Let me know…

  22. Karen Goodman

    July 10, 2008 at 10:02 pm


    I haven’t heard back from Cevado and I emailed them a couple of days ago. I’m nterested in the other IDX options that have integrated map searches on your list. So far the only one I have found that works with MARIS in St. Louis is wolfnet’s mapfinder. I like it but do agree that it loads slowly at times. I would appreciate it if you could email me and give me your other suggestions.


  23. Tamara Inzunza

    July 21, 2008 at 7:45 am

    I am a WolfNet subscriber and I agree that the map is slow to load. I’ve been using them for about a year now, but am starting to look into other providers. It’s all about the buyer, and they want to see the listings…quickly!

  24. Rachael Burger

    July 25, 2008 at 3:13 pm

    I’ve been using Diverse Solutions on our soon-to-be-relaunched website and have found it to be excellent overall, except for the fact that it does not let you search on parking (e.g. number of parking spaces). This is essential for our urban market. Has anyone had this problem, or does anyone have a suggestion for a work-around? I haven’t gotten very far w/ them on this, and it looks like they’re close to releasing some new functionality that sounds like it will not include the parking issue . . . Thanks in advance for any help.


  25. David Hubbard

    August 20, 2008 at 3:25 pm

    Thanks for all the research, article and comments. We decided on a combination of DiverseSolutions & RealBird for our real estate search site. DiverseSolutions is a bit slow but very nice. I use it myself.

    Thanks Again,


  26. Gordon Baker

    September 17, 2008 at 8:26 am

    Timely read. I’ve been using Killer IDX and was contacted by Z57 yesterday for an appointment to review their IDX. Your comments give good input on other options.

  27. Jim Gatos

    September 19, 2008 at 6:37 pm

    I realize this is an older post, but I wrote a post on my blog, that I think is extremely relevant to this post and I thought i’d bring it here. There are two IDX’s I am inquiring about. The first is Blueroof, and the second is RLS2000. I use RLS2000 due to it’s extensive searching capabilities, I have tried others and no one comes close to them. Here is my post;

    I’d really appreciate what your thoughts are.

  28. Greenville SC Real Estate

    March 7, 2009 at 8:31 am

    I know this is an old thread, but it’s been really helpful. I have been looking into Diverse Solutions, and so far, I would have to it’s the leader in my search for a new IDX provider. I sent them an e-mail for more info, but now I’m really curious about what their pricing will look like. I’ll report back with my findings.

  29. Brad

    October 1, 2009 at 6:31 pm

    I used killer IDX. I love the diversity but found out that the owner’s wife was competing with me online as a Real Estate Agent..I dropped and I am looking for another.

  30. Alex

    June 6, 2010 at 9:31 pm

    I am current using Diverse solutions IDX, their prices are- you can safely say double of what the other competing IDX providers. Had used it for 2 years but lately thinking about moving to another more reliable && less expensive provider – well more of the problem with their IDX Reliability.

    When I 1st started, their IDX MLS search Data return was not accurate .Some of my clients complained that many of the homes showing up on other website are not showing & I have to complaint to them several time to fix it . Their sever are also problem , there were several time I was putting my idx sites on pay per click advertising & their IDX server just went down without announcing, leaving my Pay per click ads keep running without capturing any clients.

    This is not the one time – but happen several time & they only acknowledge when you caught it. I caught it because my pay per click ads were clicking and IDX was not capturing clients in usual expected amount & I went ahead and check to find their server was down.

    Upon complaint about their unreliable server I got e-mail saying no server can be 100% up . Well that understandable that no machine can be up 100% however what is not understandable is why is there no e-mail alert broadcast to ALL clients about server being down as courtesy, just 1 e-mail why so hard. . Or how about offering to credit back some of the fees for faulty data base IDX show to my clients ( which question my site’s data trust worthiness & forced my clients to other agent’s competing sites)

    – Also Their Java register or login pop up form can not be easily integrated with the other site CSS forms to stream line the registration with min sites if you plan to use that way & worse is, though IDX has many bells and whistle plug ins – their front end GUI really do not understand user experience . Or most likely is the back end tech guy designing the front end graphical user interface page .

    I have my clients ask too many time where is the login icon or where is the place they can get property update – (why can’t they do simple fix & make these important button & features obvious) or also if you are on result page, with multiple property showings in several pages they have little arrow sign to move up & down but you have no idea which page you are on .

    Their property search button is also buggy, client must hit the search icon (which is located – all the way down) again why it is so hard to make it easy to identify. Thus upon form completion the form client must hit this search button , if they intuitively hit “enter” simply to start searching their idx do not understand .These type of annoying graphical user interface & not acceptable for IDX that cost double the competing guys. But the most annoying thing to me is : their integrity & server problem.

    Oh!! also they limit the search client database up to 1000 only. If you plan to drive in large number of home search clients online this is gonna be problem .too

    In this information age your client do not tolerate such failures, if they can not access your idx site for whatever reason or if they feel the idx data display is buggy or not trust worthy or incomplete due to programming error etc they will hit next to go to competing agent idx access. Period.

    At this point it’s my honest opinion that if Diverse solution do not get this bread and butter of IDX i.e data integrity & reliable server problem & hose simple user interface issues fixed, those bells and whistle do not matter & not worth paying money as your idx site will be shy away by your clients & you are wondering why your clients are using other people’s site for home search .

    Well this is just my personal experience.

  31. Curtis Reddehase

    March 2, 2011 at 11:35 pm

    Our office has mastered over 15 idx solutions and are currently using about 6 or 7 different ones.. As of right now I would have to say the most reliable one I know is Ihomefinder. You can get it through or 888-99-linku. I will not say anything bad about anyone else, but I will say some of the observations made in the remarks above are right on with respect to lack of reliability with some solutions mentioned.

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Social Media

*New* TikTok Insights launch: Content creators finally get audience analytics

(SOCIAL MEDIA) The popular short-form app, TikTok, finally launches the anticipated Insights feature, where content creators can view target audience data.



Two girls filming on TikTok.

Marketers searching for the zeitgeist which means TikTok scrollers pause to watch their content and then click through to buy a product have a new tool to help make that happen.

  • TikTok Insights offers marketers bite-size bits of user demographic information that will help build content that leads to sales.
  • With TikTok Insights you can learn more about your audience’s behavior, their interests, and their general sentiment toward brands.
  • TikTok Insights is free to use. Marketers can find TikTok user demographics by using filters to determine what they’re looking for.

The demographic info can be age-focused, focused on specific types of marketing, or even as specific as holiday or event marketing.

This is a step in the direction marketers have been asking for as they create content for the TikTok platform; however, creators looking for detailed analytics like they get from meta need to wait. Insights doesn’t offer that for now.

Like TikTok says in its own analytic information,

“While analytics are helpful in understanding the performance of your videos, you don’t need to create future videos based primarily around them. It’s best to consider the bigger picture, lean lightly on analytics, and use them as a source for insight rather than strategy.”

Marketers trying to key into reaching TikTok’s billion users worldwide are left, right now, searching for the magic that leads to consumers making the jump from the platform to using their purchasing power.

For marketers that means keeping things creative and collaborative, two key factors in TikTok’s success. And that success is huge. Users spend an average of 52 minutes on the platform when they log in and a staggering 90% of users say they log on every day.

TikTok Insights will help marketers find ways to connect, but the content TikTok is looking for is authentic.

And while entrepreneurs can bid for advertising like other social media platforms, they need to remember when planning that spend, that most TikTok marketing success stories are more accidental than planned. Have fun with that knowledge. Instead of pressure to create the perfect plan, TikTok Insights allows marketers to keep it creative and to find a way to tie it into what they enjoy about the platform.

Like all other social media marketing, focus on creating content that stops the consumer from their continual scroll. Make it a challenge and keep it real.

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Social Media

Grindr got busted for selling users’ data locations to advertisers

(SOCIAL MEDIA) User data has been a hot topic in the tech world. It’s often shared haphazardly or not protected, and the app Grindr, follows suit.



Grindr on phone in man's hands

If you’re like me, you probably get spam calls a lot. Information is no longer private in this day and age; companies will buy and sell whatever information they can get their hands on for a quick buck. Which is annoying, but not necessarily outright dangerous, right?


Grindr has admitted to selling their user’s data, however, they are specifically selling the location of their users without regard for liability concerns. Grindr, a gay hook-up app, is an app where a marginalized community is revealing their location to find a person to connect to. Sure, Grindr claims they have been doing this less and less since 2020, but the issue still remains: they have been selling the location of people who are in a marginalized community – a community that has faced a huge amount of oppression in the past and is still facing it to this day.

Who in their right mind thought this was okay? Grindr initially did so to create “real-time ad exchanges” for their users, to find places super close to their location. Which makes sense, sort of. The root of the issue is that the LGBTQAI+ community is a community at risk. How does Grindr know if all of their users are out? Do they know exactly who they’re selling this information to? How do they know that those who bought the information are going to use it properly?

They don’t have any way of knowing this and they put all of their users at risk by selling their location data. And the data is still commercially available! Historical data could still be obtained and the information was able to be purchased in 2017. Even if somebody stopped using Grindr in, say, 2019, the fact they used Grindr is still out there. And yeah, the data that’s been released has anonymized, Grindr claims, but it’s really easy to reverse that and pin a specific person to a specific location and time.

This is such a huge violation of privacy and it puts people in real, actual danger. It would be so easy for bigots to get that information and use it for something other than ads. It would be so easy for people to out others who aren’t ready to come out. It’s ridiculous and, yeah, Grindr claims they’re doing it less, but the knowledge of what they have done is still out there. There’s still that question of “what if they do it again” and, with how the world is right now, it’s really messed up and problematic.

If somebody is attacked because of the data that Grindr sold, is Grindr complicit in that hate crime, legally or otherwise?

So, moral of the story?

Yeah, selling data can get you a quick buck, but don’t do it.

You have no idea who you’re putting at risk by selling that data and, if people find out you’ve done it, chances are your customers (and employees) will lose trust in you and could potentially leave you to find something else. Don’t risk it!

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Social Media

BeReal: Youngsters are flocking in droves to this Instagram competitor app

(SOCIAL MEDIA) As Instagram loses steam due to its standards of “perfection posting,” users are drawn to a similar app with a different approach, BeReal.



social media - bereal app

BeReal is one of several “Real” apps exploding in growth with young users who crave real connections with people they know in real life.

According to, BeReal ranks 4th by downloads in the US, the UK, and France for Q1 2022 to date, behind only Instagram, Snapchat, and Pinterest.

BeReal flies in the face of what social media has become. Instead of curated looks that focus on the beautiful parts of life, BeReal users showcase what they’re doing at the moment and share those real photos with their friends. Their real friends.

It’s real. And real is different for a generation of social media users who have been raised on influencers and filters.

As the app says when you go to its page:

Be Real.

Your Friends

for Real.

Every day at a different time, BeReal users are notified simultaneously to capture and share a Photo in 2 Minutes.

A new and unique way to discover who your friends really are in their daily life.

BeReal app

The app has seen monthly users increase by more than 315% according to Apptopia, which tracks and analyzes app performance.

“Push notifications are sent around the world simultaneously at different times each day,” the company said in a statement. “It’s a secret on how the time is chosen every day, it’s not random.”

The app allows no edits and no filters. They want users to show a “slice of their lives.”

Today’s social media users have seen their lives online inundated with ultra-curated social media. The pandemic led to more time spent online than ever. Social media became a way to escape. Reality was ugly. Social media was funny, pretty, and exciting.

And fake.

Enter BeReal where users are asked to share two moments of real life on a surprise schedule. New apps are fun often because they’re new. However, the huge growth in the use of BeReal by college-aged users points to something more than the new factor.

For the past several years, experts have warned that social media was dangerous to our mental health. The dopamine hits of likes and shares are based on photos and videos filled with second and third takes, lens changes, lighting improvements, and filters. Constant comparisons are the norm. And even though we know the world we present on our social pages isn’t exactly an honest portrayal of life, we can’t help but experience FOMO when we see our friends and followers and those we follow having the times of their lives, buying their new it thing, trying the new perfect product, playing in their Pinterest-worthy decorated spaces we wish we could have.

None of what we see is actually real on our apps. We delete our media that isn’t what we want to portray and try again from a different angle and shoot second and third and forth takes that make us look just a little better.

We spend hours flipping through videos on our For You walls and Instagram stories picked by algorithms that know us better than we know ourselves.

BeReal is the opposite of that. It’s simple, fast, and real. It’s community and fun, but it’s a moment instead of turning into the time-sink of our usual social media that, while fun, is also meant to ultimately sell stuff, including all our data.

It will be interesting to watch BeReal and see if it continues down its promised path and whether the growth continues. People are looking for something. Maybe reality is that answer.

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