The Road to Conversion
I’ve spoken a lot about the need to be ‘multidimensional,’ but I’m sure many of you are wondering what exactly that means. It simply means giving your online visitors more ways to interact with you or your team. Searching for properties, reading your blog, or the ability to interact with you in new media spaces are all great, but why not the ability to interact within your own new media space- your website?
I had the opportunity last week to meet with Joel Granoff, the CEO of be greeted, a start-up designed to assist you with the business of conversion through human chat interaction. be greeted knows the actions your consumer took to reach your website, giving be greeted a head start on knowing what your consumer is looking for, as well as how search engines presented the result thus personalizing the greeting! The be greeted team greets the consumer in a friendly manor while capturing critical data needed for this and future opportunities. be greeted is the ultimate online handshake with high impact, low pressure means of connecting you with roaming consumers while ending the ‘not available’ frustration most associated with other chat solutions.
The greatest question that CEO Joel Granoff posed was pull methodology to what end? You can pull all the folks in the world to your website, but who’s there to ultimately greet them?
We’re not associated with be greeted, and Joel will most likely be surprised that I wrote about the product, but I truly believe that in the business of conversion, the competition is getting strong. SEO is obtainable today by anyone with a browser and a Saturday afternoon, and the patience to execute, just as social media spaces are filling up quickly with market competition, making the next step and what sets you apart most critical.