The Road to Conversion
I’ve spoken a lot about the need to be ‘multidimensional,’ but I’m sure many of you are wondering what exactly that means. It simply means giving your online visitors more ways to interact with you or your team. Searching for properties, reading your blog, or the ability to interact with you in new media spaces are all great, but why not the ability to interact within your own new media space- your website?
I had the opportunity last week to meet with Joel Granoff, the CEO of be greeted, a start-up designed to assist you with the business of conversion through human chat interaction. be greeted knows the actions your consumer took to reach your website, giving be greeted a head start on knowing what your consumer is looking for, as well as how search engines presented the result thus personalizing the greeting! The be greeted team greets the consumer in a friendly manor while capturing critical data needed for this and future opportunities. be greeted is the ultimate online handshake with high impact, low pressure means of connecting you with roaming consumers while ending the ‘not available’ frustration most associated with other chat solutions.
The greatest question that CEO Joel Granoff posed was pull methodology to what end? You can pull all the folks in the world to your website, but who’s there to ultimately greet them?
We’re not associated with be greeted, and Joel will most likely be surprised that I wrote about the product, but I truly believe that in the business of conversion, the competition is getting strong. SEO is obtainable today by anyone with a browser and a Saturday afternoon, and the patience to execute, just as social media spaces are filling up quickly with market competition, making the next step and what sets you apart most critical.
Benn Rosales is the Founder and CEO of The American Genius (AG), national news network. Before AG, he founded one of the first digital media strategy firms in the nation has received the Statesman Texas Social Media Award and is an Inman Innovator Award winner. He has consulted for numerous startups (both early- and late-stage), and is well known for organizing the digital community through popular offline events. He does not venture into the spotlight often, rather he believes his biggest accomplishments are the talent he recruits and develops, so he gives all credit to those he's empowered.
Fred Romano
October 23, 2009 at 8:26 pm
So how much does this cost? Their website does not say the pricing.
Benn Rosales
October 23, 2009 at 9:10 pm
It’s not a cookie cutter product, it’s built around your business model. I will say the accounts he and I discussed were actually surprisingly affordable considering the human element involved.
Fred Romano
October 23, 2009 at 9:12 pm
Thats too bad. I would have run it myself on my website… Maybe there is a WP plugin that will do the trick… I wonder… 🙂
Benn Rosales
October 23, 2009 at 9:28 pm
or you could check out their faq 🙂